Ford Authority

2023 Ford F-150 Rattler Is Completely Sold Out

One of a few new Ford F-150 models debuting for the 2023 model year, the Rattler was positioned as a budget off-roader – something that isn’t terribly common in today’s automotive market. Slotting in the F-150 lineup beneath the Tremor and Raptor, the 2023 Ford F-150 Rattler offers quite a bit of content for the money, and as such, most expected it to be a popular offering once order banks opened up. As it turns out, that’s precisely what happened, as the 2023 Ford F-150 Rattler is completely sold out.

Ford Truck Communications Manager Dawn McKenzie confirmed to Ford Authority that the 2023 Ford F-150 Rattler actually sold out before the build and price configurator switched over to the current model year, which is why it never showed up on that particular tool. At this point, it’s unclear if Ford has any plans to produce more Rattler pickups, but Ford Authority will keep an eye on this situation and follow up if we receive an update regarding any additional production runs.

This news will undoubtedly come as a disappointment for many, who have been clamoring for a more affordable and capable F-150 for some time now. The Tremor previously served as a more entry-level alternative to the hardcore F-150 Raptor, but it starts out at $53,085  and depending on options, that number can rise quite quickly.

Meanwhile, the base XL trim-based Rattler is available as a package for an additional $1,495, making it ultra-affordable, as well as roughly $1,000 more than the FX4 Off-Road Package – even though it adds a considerable amount of additional equipment for that extra cost, including off-road tuned front shock absorbers, monotube rear shocks, skid plates, Hill Descent Control and Rock Crawl Mode, a dual exhaust with black tips, 18-inch dark-painted aluminum wheels, and LT265/70R18C BSW all-terrain tires.

In addition to the Rattler, the 2023 F-150 lineup is also getting a pair of other new models – the Heritage Edition and Raptor R. The Heritage version of the pickup pays tribute to 75 years of continuous Ford F-Series production and features two-tone paint and other special touches, while the Raptor R arrives packing a modified version of the supercharged Ford 5.2L V8 Predator powerplant and a six-figure price tag to boot.

We’ll have more on the F-150 Rattler soon, so be sure and subscribe to Ford Authority for the latest Ford F-Series news, Ford F-150 news, and ongoing Ford news coverage.

Brett's lost track of all the Fords he's owned over the years and how much he's spent modifying them, but his current money pits include an S550 Mustang and 13th gen F-150.

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  1. David Dickinson II

    Well, that’s disappointing. Although I’d like to see a couple of years of quality improvement before pulling the trigger on another Ford vehicle.

  2. The Retired Viking

    Way back in the 1960s we had a 1947 F-1 Rattler. Boy, did it rattle!

  3. Aaron

    I picked up my Rattler from dealer stock. There are some hitting dealers now.

    1. David Dickinson II

      I looked online and saw a few, but nothing under $52k and most around $60k. I’m wondering if anyone actually got to order one, or if they are all dealer stock. Oh well, I’m not in a hurry. Next year….

    2. Jay Jay

      My dealer has four of them on the ground. The cheapest of the bunch is just over $52,000. Not exactly what I’d call a ‘budget’ truck. Then again, a decently optioned XLT is now a $60,000 proposition.

  4. Jeff

    Going to be fun to see who gets there Ford truck first that they ordered the Rattler or the Maverick

  5. Blue

    At least they’re still the Chevy Silverado Custom Trail Boss. That can be had with several engine options including the 6.2 V8 and 10-speed trans.

    1. Blue

      * there’s, not they’re

      1. The Retired Viking

        Awww. There they’re their…


  6. Kevin Foley

    I’m glad the current Ford management team wasn’t around in 1964….. The number of Mustangs sold would have been “limited.” As a shareholder I can’t believe Ford caps production on desirable models. I always thought you built as many as you can sell.

    1. Stephen Kraft

      With supply chain issues as they still seem to be, you build as many as you can build.

  7. Timothy wickline

    I picked mine up just on chance. Went to the dealership they had one on display. I didn’t even know much about it was just looking. My wife and I saw it and we had to have it. It was updated even further by the dealer the put 20inch wheels tinted windows and a spray in bed liner. It came with a 36 gallon fuel tank and a few more dealer options. But needless to we are in love with the Rattler. And feel very lucky to have bought one. It appears to be very hard to come by one. After reading this article I see why. It was 61,000 with dealer options

  8. Tracy Rosno

    I have a Rattler and just love it! I would like to know HOW MANY WERE MADE, since they sold out right away?? How “rare” of a truck do us Rattler owners have?


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