One of a few new Ford F-150 models debuting for the 2023 model year, the Rattler was positioned as a budget off-roader – something that isn’t terribly common in today’s automotive market. Slotting in the F-150 lineup beneath the Tremor and Raptor, the 2023 Ford F-150 Rattler offers quite a bit of content for the money, and as such, most expected it to be a popular offering once order banks opened up. As it turns out, that’s precisely what happened, as the 2023 Ford F-150 Rattler is completely sold out.
Ford Truck Communications Manager Dawn McKenzie confirmed to Ford Authority that the 2023 Ford F-150 Rattler actually sold out before the build and price configurator switched over to the current model year, which is why it never showed up on that particular tool. At this point, it’s unclear if Ford has any plans to produce more Rattler pickups, but Ford Authority will keep an eye on this situation and follow up if we receive an update regarding any additional production runs.
This news will undoubtedly come as a disappointment for many, who have been clamoring for a more affordable and capable F-150 for some time now. The Tremor previously served as a more entry-level alternative to the hardcore F-150 Raptor, but it starts out at $53,085 and depending on options, that number can rise quite quickly.
Meanwhile, the base XL trim-based Rattler is available as a package for an additional $1,495, making it ultra-affordable, as well as roughly $1,000 more than the FX4 Off-Road Package – even though it adds a considerable amount of additional equipment for that extra cost, including off-road tuned front shock absorbers, monotube rear shocks, skid plates, Hill Descent Control and Rock Crawl Mode, a dual exhaust with black tips, 18-inch dark-painted aluminum wheels, and LT265/70R18C BSW all-terrain tires.
In addition to the Rattler, the 2023 F-150 lineup is also getting a pair of other new models – the Heritage Edition and Raptor R. The Heritage version of the pickup pays tribute to 75 years of continuous Ford F-Series production and features two-tone paint and other special touches, while the Raptor R arrives packing a modified version of the supercharged Ford 5.2L V8 Predator powerplant and a six-figure price tag to boot.