As it aims to significantly ramp up its EV production over the coming years, Ford has been battling various supply chain issues and skyrocketing raw materials costs that have also, in turn, prompted the automaker to raise Ford Mustang Mach-E prices multiple times over the past several months – though not everywhere. Regardless, FoMoCo plans on building 270k units of its EV crossover this year, and just as the Mach-E began stealing market share from its chief rival – the Tesla Model Y – that automaker recently slashed the prices of that particular model by a significant margin. Now, The Blue Oval has responded by also lowering 2023 Ford Mustang Mach-E prices across the board.
| 2023 Mustang Mach-E | Former MSRP | Updated MSRP | Delta |
|---|---|---|---|
| Select RWD Standard Range | $46,895 | $45,995 | $900 |
| Select eAWD Standard Range | $49,595 | $48,995 | $600 |
| California Route 1 eAWD Extended Range | $63,575 | $57,995 | $5,580 |
| Premium RWD Standard Range | $54,975 | $50,995 | $3,980 |
| Premium eAWD Standard Range | $57,675 | $53,995 | $3,680 |
| GT Extended Range | $69,895 | $63,995 | $5,900 |
| Extended Range Battery | $8,600 | $7,000 | $1,600 |
These price cuts vary depending on trim level and configuration, ranging from a $600 reduction for the 2023 Ford Mustang Mach-E Select eAWD Standard Range up to $5,900 for the GT. The least expensive Mach-E – the Select RWD Standard Range – now starts out at $45,995, which is quite a bit cheaper than the lowest-priced Model Y – the Long Range model, which starts out at $52,990. However, it’s worth noting that the latter model comes with all-wheel drive as standard, and offers significantly more range.
Existing Mustang Mach-E customers that have not yet taken delivery of their vehicle will automatically receive the newly adjusted price. Meanwhile, for customers with a sale date after Jan. 1st, 2023 and those that have already taken delivery of their Mustang Mach-E, Ford will reach out directly. In addition to adjusted pricing, on 2023 Ford Mustang Mach-E vehicles ordered between January 30st and April 3rd, 2023, Ford Credit will be offering special rates as low as 5.34 percent.
“We are not going to cede ground to anyone. We are producing more EVs to reduce customer wait times, offering competitive pricing and working to create an ownership experience that is second to none,” said Marin Gjaja, Chief Customer Officer, Ford Model e. “Our customers are at the center of everything we do – as we continue to build thrilling and exciting electric vehicles, we will continue to push the boundaries to make EVs more accessible for everybody.”
We’ll have more on the Mach-E soon, so be sure and subscribe to Ford Authority for more Mustang Mach-E news and non-stop Ford news coverage.
Comments
It’s nice to see cars in price wars again. Hope it is the first of many.
Was inevitable once Tesla cut prices.
Good to see BEV competition heating up.
This will drive demand, greater investment, and more aggressive development timelines, all of which will benefit the consumer and pull this technology further faster.
Which means batteries aren’t as expensive as they claim. It works make for easier adoption if they just made it reasonable today
That’s not really what it means.
You need to be careful not to mistake future state for current state.
Ford’s transition to LiPo batteries has netted them a slightly less expensive battery which is also safer. The downside is a bit less range.
The battery still costs over $20,000 to replace. No thanks.
And virtually nobody has to replace them before the rest of the car wears out. Try another narrative because this one is bunk.
Jon, so you feel the car will be worthless in 10+ years? With a $20k replacement battery, I’ll agree with you. At this time, the EVs may just be a terrible financial decision. Bunk that.
I would thick in 10b years the cost of a replacement battery would drop just like it had with the prius.
They were losing money on every Mach 1 they sold early on many reports say. This price drop will kill the company. The mess begins with buyers holding back, dealers holding back on the investments, service problems at retail, and more. Wait till you see the violence at the charging stations when no one wants to wait their turn at the plug.
If I buy a Premium eAWD Mach-E Standard Range for $53,995 and get the $7,500 tax credit, how much can I get for the standard range battery when I upgrade to the extended range battery for $7,000 soon after I complete the original purchase
The reduction in MSRP means little especially with the high dealer markup. Most EVS come with a 8 year/100,000 mile warranty, and battery replacement is the least concern of EV owners. Some people will never be convinced to buy an EV, and that’s fine. I would not buy a Mach-E e because of the less range in comparison to Tesla, lack of a heat pump and high dealer markup.
There is zero dealer markup if you order direct. You pay MSRP and also get incentives if they are offering them. I got a $2000 incentive in my deal.
Finally some competition on pricing that favors customers…. Never thought I would say thankyou to Musk but this is masterful. Of course he is seriously ticking off some of his faithful for doing so. The market will penalize greedy and unscrupulous dealers that liked to hide behind the tenets of market capitalism as they ignored ethical business practices. They likely hurt themselves and their product over the longer term.
This price adjustment is in response to the recently announced federal limits for EVs to receive the $7500 credit. When prices initially went up late last summer, Biden hadn’t gotten that bill through yet. Now, new buyers can buy an awesome Mach E and also get the Fed money back. Just like I did with my ’22 Mach E Premium.
I helped pay for your car. What weekend do I get to use it?
For $64,000, give me an Expedition instead of your cracker box Mach-E GT