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F-150 Thunder Trademark Filed In U.S.

Ford Motor Company has filed to trademark F-150 Thunder with the United States Patent and Trademark Office (USPTO), Ford Authority has learned

Filed on June 27th, 2022 and published on January 24th, 2023, this applications contains the goods and services description of “Motor vehicles, namely, automobiles, pick-up trucks, electric vehicles in the nature of automobiles, pick-up trucks, sport utility vehicles, and their structural parts.”

The Ford Authority Take

Last July, Ford filed to trademark Maverick Thunder, F-150 Thunder, and Ranger Thunder with the Canadian Intellectual Property office, and followed up that filing with another in Australia last month for Maverick Thunder. To date, Ford has not used the Thunder name on any package, series, or trim in North America, but previously offered the Ranger Thunder in European markets a few years ago.

The Ford Ranger Thunder debuted in 2020, roughly a year-and-a-half after Ford Authority reported that the automaker had filed to trademark that same term in Europe. That particular model was a limited-edition variant, with just 4,500 total units produced, and was intended to give a select number of customers an “edgier” look, for those looking for such a thing from their mid-size pickup.

The Ranger Thunder was only available in one exterior color – Sea Grey – and came equipped with a host of Ebony Black accents including its 18-inch alloy wheels, front grille, rear bumper, skid plates, fog light surrounds, bed-mounted roll bar, and door handles. There are contrasting red accents on the grille and roll bar, as well as three-dimensional “Thunder” badges on the driver and front passenger doors and tailgate, along with a matte-black Ranger logo.

Other notable features present on the Ranger Thunder include LED headlights and taillights with darkened bezels, a bedliner and Black Mountain Top powder-coated rolling tonneau cover, a load bay divider, Ebony leather seats with red Thunder embroidery and matching stitching adorning the steering wheel, seats, instrument panel, and various other touch points throughout the cabin. Black floor mats are also standard, as are a set of red-illuminated sill plates.

It’s unclear if the F-150 Thunder might share some of these unique touches, nor whether or not such a model will actually come to fruition. However, given the fact that a similar trademark has already led to a real-world product – coupled with the fact that Ford is continually adding new variants to its truck lineup – it certainly wouldn’t come as a surprise.

We’ll have more on all of Ford’s trademark filings soon, so be sure and subscribe to Ford Authority for the latest Ford F-Series newsFord F-150 news, along with comprehensive Ford news coverage.

Brett's lost track of all the Fords he's owned over the years and how much he's spent modifying them, but his current money pits include an S550 Mustang and 13th gen F-150.

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Comments

  1. David Dickinson II

    I look forward to the AC/DC commercials.

    Reply
  2. eRock9202

    Is this going to be a high performance EV variant? If Ford makes the EV trucks all “Lightnings”, one would think the “Thunder” is associated. Lightnings = efficiency; Thunder = power. Maybe, idk.

    Reply
    1. Eric

      I’d say Thunder is a ‘boom ‘ like booming 6.8 liter V8 in a F150. Not an electric ‘whish’

      Reply
  3. Ray Davis

    Is there a hybrid PHEV in the future of these variants?

    Reply
  4. Jim

    It better be more than a “edgier” look.
    I agree eRock, must have some association with the Lightning.

    Reply
  5. Mike says...

    Hmmm….. Thunder, Lighting, what’s next?…. FLOODING! Ford needs to build more and better product and spend less time wordsmithing and deflecting their outsized dependence on only one product, the F150.

    Reply

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