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Ford Bronco Family Sales Increase 76 Percent In Q3 2022

Ford Bronco family sales increased in the United States, Canada, and Mexico during the third quarter of 2022.

Sales Numbers - Bronco Family - Q3 2022 - USA

MODEL Q3 22 / Q3 21 Q3 22 Q3 21 YTD 22 / YTD 21 YTD 22 YTD 21
BRONCO +235.48% 31,545 9,403 +746.60% 86,387 10,204
BRONCO SPORT +3.56% 21,427 20,690 -1.51% 79,976 81,204
TOTAL +76.03% 52,972 30,093 +82.00% 166,363 91,408

Cumulative deliveries of the Ford Bronco family in the United States increased 76 percent to 52,972 units in Q3 2022, comprised of:

  • 31,545 units of the Ford Bronco, an increase of 235 percent compared to the 9,403 units sold in Q3 2021, and
  • 21,427 units of the Ford Bronco Sport, in increase of four percent compared to 20,690 units sold in Q3 2021

Sales Numbers - Bronco Family - Q3 2022 - Canada

MODEL Q3 22 / Q3 21 Q3 22 Q3 21 YTD 22 / YTD 21 YTD 22 YTD 21
BRONCO +188.60% 4,329 1,500 +442.64% 8,259 1,522
BRONCO SPORT +109.21% 3,475 1,661 +63.13% 9,695 5,943
TOTAL +146.88% 7,804 3,161 +140.51% 17,954 7,465

Cumulative deliveries of the Ford Bronco family in Canada increased 147 percent to 7,804 units in Q3 2022, comprised of:

  • 4,329 units of the Ford Bronco, an increase of 189 percent compared to the 1,500 units sold in Q3 2021, and
  • 3,479 units of the Ford Bronco Sport, an increase of 109 percent compared to 1,661 units sold in Q3 2021

Sales Numbers - Bronco Family - Q3 2022 - Mexico

MODEL Q3 22 / Q3 21 Q3 22 Q3 21 YTD 22 / YTD 21 YTD 22 YTD 21
BRONCO * 499 0 +20,916.67% 1,261 6
BRONCO SPORT -31.33% 741 1,079 +31.57% 3,084 2,344
TOTAL +14.92% 1,240 1,079 +84.89% 4,345 2,350

Cumulative deliveries of the Ford Bronco family in Mexico increased 15 percent to 1,240 units in Q3 2022, comprised of:

  • 499 units of the Ford Bronco, and
  • 741 units of the Ford Bronco Sport, a decrease of 32 percent compared to 1,079 units sold in Q3 2021

The Ford Authority Take

Ford Bronco family sales continue to trend upward, a clear sign that the off-road-focused utility vehicle family is winning over consumers despite numerous production delays that have resulted in some customers waiting more than a year for their Bronco. Ongoing supplier issues tracing their roots back to the aftereffects of the COVID-19 pandemic as well as the global microchip shortage that continues to wreak havoc on the automotive industry as a whole.

Interestingly, FoMoCo has prioritized production of the Bronco SUV over that of the Ford Ranger, as both are assembled at the Ford Michigan Assembly plant.

Bronco vs. Bronco Sport

The Ford Bronco family is currently made up of two distinct models. The first is the body-on-frame “regular” Bronco, while the second is the unibody Bronco Sport crossover. Both models are encompassed by the single Bronco sub-brand focused on off-road capability and adventure.

Riding on the body-on-frame Ford T6 platform, the “regular” Bronco is available in two-door and four-door body styles. In addition, the SUV is available with two engine options, including the 2.3L I4 EcoBoost engine (275 horsepower, 315 pound-feet of torque) and the 2.7L V6 EcoBoost engine (310 horsepower, 410 pound-feet of torque). The all-new Bronco Raptor is powered exclusively by the 3.0L V6 EcoBoost engine good for a healthy 418 horsepower and 440 pound-feet of torque.

The Bronco Sport, meanwhile, utilizes Ford’s unibody C2 platform and offers two engine options: the 1.5L I4 EcoBoost engine and the 2.0L I4 EcoBoost engine. Standard on the Base, Big Bend, and Outer Banks trims, the 1.5L engine is rated at 181 horsepower and 190 pound-feet of torque. In contrast, the 2.0L engine puts out a more impressive 250 horsepower as well as 277 pound-feet of torque. It’s standard exclusively on the range-topping Badlands trim.

About The Numbers

Alexandra is a Colorado-based journalist with a passion for all things involving horsepower, be it automotive or equestrian.

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