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Ford Bronco Sport Sales Near Bottom Of Segment For Q4 2022

Ford Bronco Sport sales decreased in the United States, Canada, Mexico and Argentina during Q4 2022.

Ford Bronco Sport Sales - Q4 2022 - United States

In the United States, Ford Bronco Sport deliveries totaled 19,571 units in Q4 2022, a decrease of about 27 percent compared to 26,965 units sold in Q4 2021.

During the complete 2022 calendar year, Bronco Sport sales decreased about 8 percent to 99,547 units.
MODEL Q4 2022 / Q4 2021 Q4 2022 Q4 2021YTD 2022 / YTD 2021 YTD 2022 YTD 2021
BRONCO SPORT -27.42% 19,571 26,965 -7.97% 99,547 108,169

Ford Bronco Sport Sales - Q4 2022 - Canada

In Canada, Ford Bronco Sport deliveries totaled 2,263 units in Q4 2022, a decrease of about 56 percent compared to 5,151 units sold in Q4 2021.

During the complete 2022 calendar year, Bronco Sport sales increased about 8 percent to 11,958 units.
MODEL Q4 2022 / Q4 2021 Q4 2022 Q4 2021YTD 2022 / YTD 2021 YTD 2022 YTD 2021
BRONCO SPORT -56.07% 2,263 5,151 +7.79% 11,958 11,094

Ford Bronco Sport Sales - Q4 2022 - Mexico

In Mexico, Ford Bronco Sport deliveries totaled 359 units in Q4 2022, a decrease of about 81 percent compared to 1,849 units sold in Q4 2021.

During the complete 2022 calendar year, Bronco Sport sales decreased about 18 percent to 3,443 units.
MODEL Q4 2022 / Q4 2021 Q4 2022 Q4 2021YTD 2022 / YTD 2021 YTD 2022 YTD 2021
BRONCO SPORT -80.58% 359 1,849 -17.89% 3,443 4,193

Ford Bronco Sport Sales - Q4 2022 - Brazil

In Brazil, Ford Bronco Sport deliveries totaled 414 units in Q4 2022.

During the complete 2022 calendar year, Bronco Sport sales totaled 1,583 units.
MODEL Q4 2022 / Q4 2021 Q4 2022 Q4 2021YTD 2022 / YTD 2021 YTD 2022 YTD 2021
BRONCO SPORT * 414 * * 1,583 0

Ford Bronco Sport Sales - Q4 2022 - Argentina

In Argentina, Ford Bronco Sport deliveries totaled 297 units in Q4 2022, a decrease of about 23 percent compared to 387 units sold in Q4 2021.

During the complete 2022 calendar year, Bronco Sport sales increased about 18 percent to 1,416 units.
MODEL Q4 2022 / Q4 2021 Q4 2022 Q4 2021YTD 2022 / YTD 2021 YTD 2022 YTD 2021
BRONCO SPORT -23.26% 297 387 +18.39% 1,416 1,196

Ford Bronco Sport Sales - Q4 2022 - Colombia

In Colombia, Ford Bronco Sport deliveries totaled 193 units in Q4 2022.

During the complete 2022 calendar year, Bronco Sport sales totaled 919 units.
MODEL Q4 2022 / Q4 2021 Q4 2022 Q4 2021YTD 2022 / YTD 2021 YTD 2022 YTD 2021
BRONCO SPORT * 193 * * 919 0

Competitive Sales Comparison (USA)

During the fourth quarter of 2022, Ford Bronco Sport sales slipped 27 percent, selling 19,571 units and placing The Blue Oval’s off-road ready crossover 12th out of 17 competitors.

Up front, the Toyota RAV4 continued to dominate the segment, with sales increasing two percent to 96,600 units, followed by the Honda CR-V in second, down 16 percent to 59,468 units last quarter. The Nissan Rogue saw an 11 percent increase to 56,345 units for third place, while fourth was nailed down by the Hyundai Tucson, up 42 percent to 49,682 units. The Chevy Equinox (see running Chevy Equinox sales) increased 243 percent to 48,748 units, propelling The Bow Tie’s offering into fifth place, followed by the Subaru Crosstrek in fifth with a 51 percent increase to 39,798 units in Q4 2022. The Mazda CX-5 sold 35,506 units, up 15 percent for sixth; the Kia Sportage sold 35,506 units, 124 percent for seventh; eighth place was captured by the Subaru Forester, up 54 percent to 24,691. Meanwhile, The Blue Oval’s other offering in the space, the Ford Escape, slipped 17 percent to 28,059 units, followed by the GMC Terrain (see running GMC Terrain sales) in 10th, up 417 percent to 20,948 units. All other competitors, meanwhile, including the Bronco Sport, sold less than 20,000 units apiece.

Sales Numbers - Mainstream Compact Crossovers - Q4 2022 - USA

MODEL Q4 22 / Q4 21 Q4 22 Q4 21 Q4 22 SHARE Q4 21 SHARE YTD 22 / YTD 21 YTD 22 YTD 21
TOYOTA RAV4 +2.45% 96,600 94,292 17% 20% -1.91% 399,941 407,739
HONDA CR-V -16.40% 59,468 71,131 11% 15% -34.08% 238,155 361,271
NISSAN ROGUE +10.58% 56,345 50,955 10% 11% -34.71% 186,480 285,602
HYUNDAI TUCSON +42.35% 49,682 34,902 9% 7% +16.14% 175,307 150,949
CHEVROLET EQUINOX +242.98% 48,748 14,213 9% 3% +28.28% 212,072 165,323
SUBARU CROSSTREK +50.76% 39,798 26,399 7% 6% +21.71% 155,142 127,466
MAZDA CX-5 +14.60% 35,645 31,105 6% 7% -9.97% 151,594 168,383
KIA SPORTAGE +124.39% 35,506 15,823 6% 3% +32.39% 125,245 94,601
SUBARU FORESTER +54.39% 34,691 22,469 6% 5% -26.26% 114,096 154,723
FORD ESCAPE -16.55% 28,059 33,624 5% 7% -5.53% 137,370 145,415
GMC TERRAIN +416.73% 20,948 4,054 4% 1% +82.29% 86,567 47,488
FORD BRONCO SPORT -27.42% 19,571 26,965 4% 6% -7.97% 99,547 108,169
MITSUBISHI OUTLANDER -17.02% 10,461 12,606 2% 3% +20.83% 40,942 33,883
JEEP CHEROKEE -8.73% 9,470 10,376 2% 2% -54.76% 40,322 89,126
VOLKSWAGEN TIGUAN -68.72% 7,740 24,743 1% 5% -19.29% 88,577 109,743
MITSUBISHI ECLIPSE CROSS +17.50% 2,357 2,006 0% 0% +19.79% 10,718 8,947
DODGE JOURNEY -96.64% 7 208 0% 0% -98.62% 194 14,035
TOTAL +16.65% 555,096 475,871 -8.52% 2,262,269 2,472,863

From a segment share standpoint, Ford Bronco Sport sales accounted for just five percent share, down percentage points. Meanwhile, the RAV4 commanded 17 percent share, down three percentage points, followed by the CR-V with 11 percent share, down four percentage points, and the Rogue’s 10 percent share, up one percentage point. The Tucson claimed nine percent share, up two percentage points, while the Equinox also claimed nine percent share, up six percentage points. The Crosstrek gathered seven percent share, down one percentage point, and the CX-5 claimed six percent share, down one percentage point, and the Sportage also claimed six percent, up three percentage points. The Forester claimed six percent share, up one percentage point. Every other vehicle in the segment, including the Bronco Sport, claimed five percent share or less.

It is important to note that FoMoCo now fields two vehicles in this segment: the Escape and the Bronco Sport. Combining sales of both models gives The Blue Oval 47,630 deliveries, good for nine percent share. The performance puts The Blue Oval in line with the Tucson in terms of segment share.

Sales Numbers - Ford Mainstream Compact Crossovers - Q4 2022 - USA

MODEL Q4 22 / Q4 21 Q4 22 Q4 21 Q4 22 SHARE Q4 21 SHARE YTD 22 / YTD 21 YTD 22 YTD 21
FORD ESCAPE -16.55% 28,059 33,624 59% 55% -5.53% 137,370 145,415
FORD BRONCO SPORT -27.42% 19,571 26,965 41% 45% -7.97% 99,547 108,169
TOTAL -21.39% 47,630 60,589 -6.57% 236,917 253,584

However, Ford’s cross-town rival, General Motors, also fields two offerings in this segment: the Chevy Equinox and GMC Terrain. The duo recorded a combined 69,696 deliveries, good for an 13 percent share, surpassing the CR-V while still trailing the RAV4.

Sales Numbers - GM Mainstream Compact Crossovers - Q4 2022 - USA

MODEL Q4 22 / Q4 21 Q4 22 Q4 21 Q4 22 SHARE Q4 21 SHARE YTD 22 / YTD 21 YTD 22 YTD 21
CHEVROLET EQUINOX +242.98% 48,748 14,213 70% 78% +28.28% 212,072 165,323
GMC TERRAIN +416.73% 20,948 4,054 30% 22% +82.29% 86,567 47,488
TOTAL +281.54% 69,696 18,267 +40.33% 298,639 212,811

Additionally, the Hyundai and Kia venture also fields two models in this space: the Hyundai Tucson and Kia Sportage. Combined deliveries of the Korean duo totaled 85,188 units for a 15 percent segment share, placing it in second, ahead of GM.

Sales Numbers - Hyundai/Kia Mainstream Compact Crossovers - Q4 2022 - USA

MODEL Q4 22 / Q4 21 Q4 22 Q4 21 Q4 22 SHARE Q4 21 SHARE YTD 22 / YTD 21 YTD 22 YTD 21
HYUNDAI TUCSON +42.35% 49,682 34,902 58% 69% +16.14% 175,307 150,949
KIA SPORTAGE +124.39% 35,506 15,823 42% 31% +32.39% 125,245 94,601
TOTAL +67.94% 85,188 50,725 +22.40% 300,552 245,550

The compact mainstream crossover segment expanded 17 percent to 555,096 units in Q4 2022, meaning Ford Bronco Sport sales underperformed the segment average during the quarter.

The Ford Authority Take

Ford Bronco Sport sales slipped during Q4 2022, a clear symptom of ongoing production constraints caused by global supplier issues. Some features are being axed not only from the Bronco Sport, but from quite a few vehicles in Ford’s lineup. As of early January 2023, the 2023 Bronco Sport has now been given the Reduced Capacity Amplifier option, which customers must opt for when the regular amp is not available thanks to supplier constraints.

While the Ford Bronco Sport has been recognized as an exemplary vehicle by Consumer Reports in the past, even making its recommended vehicles list and being named one of the best SUVs on the market below $30,000, the publication dinged the compact crossover over quality issues. CR indicated common Bronco Sport issues such as leaky oil plugs and brake problems, and the off-road crossover was even recently recalled for an issue with its ABS module. Ford CEO Jim Farley remains committed to solving these quality issues, but acknowledges that they may take years to fully eradicate.

About The Numbers

Alexandra is a Colorado-based journalist with a passion for all things involving horsepower, be it automotive or equestrian.

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Comments

  1. Tim

    Shine is off update or loose sales. Dealers here have up to twenty five units on the lots. Overpriced compared to the competition

    Reply
    1. Davido49

      Huh? They are as updated as need to be! Have most sophisticated powertrains /features. Nothing from Yoda/Honda/Hyundai can touch Bronco Sport in small SUVs. Period. Performs better. Drives better etc. Well proven platform.

      Reply
  2. Walter Thomas

    For needs better Interior Designers. The exterior isn’t bad but the interior is awful.

    Reply
    1. Kevin

      Ford needs better designers overall Period! Design is uninspiring carried from the days of boring JMays. Need an 80’s design revival.

      Reply
    2. Davido49

      That’s completely untrue. What models are you referring to??

      Reply
  3. Jim Glass

    I’ve always liked the Bronco Sport and consider a different vehicle from RAV4 or CRV. It carries the look of an off-roader while the others are suburban/urban vehicles. No doubt some sales were lost to the Maverick, a truck not made by the others. In fact, while I really like the Sport Badlands, the new Maverick Tremor may be my next Ford.

    Reply
    1. Davido49

      Ford absolutely prioritized Maverick truck prod over Bronco Sport prod.. hurting Bronco Sport sales. Just as case w/ big Bronco over Ranger at MAP plant. There are no new Rangers on any dealer lots within 150mi radius of me. 2 dealers i spoke w/ said they can sell every new Ranger they get there hands on in days. Had to order ’23 Ranger XLT Tremor Jan13th. Prob take 12-16wks. I can wait for the best midsized off rd ready truck!

      Reply
    2. Davido49

      Maverick Tremor is an amazing small truck for all the capability/off rd worthiness/features etc. Wise choice. They take orders on all popular models no $ dwn. They know can sell easily. Ordered ’23 Ranger XLT Tremor Jan13th w/ just my license. Better get order in soon esp if you thing you want truck by late spring. No Ranger or Maverick on dealer lots near me!

      Reply
  4. Barraco Barner

    People finally realized it isn’t a “Bronco.” Lol I kid… But really, I know I can’t be the only one who thinks this exterior design looks insanely outdated. Every time I see one I think of a 2001 Escape or a late 00’s LR2… I dig the steel wheels personally but I think the demographic of buyers for this segment would probably prefer something that doesn’t look like a 23yr old SUV on spare tires. Especially if they’re already consciously buying the “lesser” Bronco… My $0.02

    Reply
    1. Davido49

      Like ya said your opinion. They are great small SUVs w/unique look & much more rugged build quality then anything else in class by far. You think a feminine Rav4 /CRV looks better ? No way. It’s a very capable small SUV actually. Never meant to be hard-core off rder ..nor did Ford market it as such. It would be my 1st choice in small SUV class.

      Reply
  5. Kevin

    The interior is as bad, but the reliability and recall issues scare everyone.

    Reply
  6. Shelby32

    They need to get rid of the 1.5 motor it does not belong in the Bronco. 2.0 should be standard and an HO 2.0 should be in the badlands. Ford needs to work on the NVH of their 4 cyclinders my Maverick engine is just not smooth at all. It lugs and vibrates way to much for a modern engine.

    Reply
    1. Davido49

      Is it broken in.. do you run the proper grade /quality engine oil & oil filter? Only full-synthetic oils should be used in any of these modern TGDI powertrains i always say. Drove 2 Mavericks ..1 hybrid .. other w/ excellent & proven Gen2 – 2.0L TGDI. Were smooth & very peppy. No reviews mentioned any NVH issues. Drive a small KIA / Hyundai SUV & you will feel buzziness / lackity lackity tapping in spades.

      Reply
  7. jimmie harshbarger

    Maybe Ford should bring back the Taurus. I am a retired Ford Parts and Service director.

    Reply
  8. RT

    Recalls, recalls, and recalls! My daughter has a Big Bend and 3rd recall is coming in the mail soon.

    Reply
    1. Davido49

      I give Ford lots credit for honesty / transparency.. prioritizing the customer vs being forced to recall like so many others (just tryin improve there perception). Hyundai/KIA & Toyota both been FORCED by Feds to recall for very serious issues. Your recalls can prob be done when your daughter takes for reg oil changes. Everyone recalls vehicles these days ..cause bk in ’10 Toyota was fined $1Bil for hiding defects! Largest fine in history. Think your maybe looking at it wrongly here.

      Reply
  9. Michael J Genzale

    No dog in this fight. Just an observation. More true usable cargo space due to the upright rear hatch than competitors. Remindes me of my 2000 Jeep Cherokee. So many SUVs today, including my wife’s 2019 Jeep Cherokee, slope that rear hatch serverly compromising cargo space, which is what you by an SUV for, right? I thought, but I guess it’s not a high priority for many.

    Reply
  10. Dan

    Loving our Badlands. Wife actually drives it way more than me. Did some decent desert off roading too. No recalls so far. Ford accessory pocket flares are nice but mounting hardware is a joke. Lost one 3 times. Had to buy my own hardware at AutoZone as Ford dealer said they couldn’t get new hardware. A simple stainless nut and bolt system would have solved the problem. I am a former Ford dealer and would have improvised to keep a customer happy!

    Reply
    1. JediGuy

      Love my Bandlands as well and Zero recalls, which i think more reporting needs to be accurate about.
      Almost off of these issues are on the 1.5L which I cant stand.
      I test drove a Big Bend and it was one of the worst cars i’ve ever driven and definitely would have looked elsewhere had the Badlands not been available.
      I do some light trail drives in mine and the 4WD system has exceeded all my expectations.

      Reply
      1. Davido49

        The 1.5L TGDI is a technological marvel in engineering & the issues aren’t serious. Its a capable/ efficient/ sporty & frugal powertrain. I’d prefer the Gen2 -2.0L TGDI too for that 255hp but it’s harder to get as ya said. *Run good full synthetic engine oil/ Motorcraft filters always* . Never exceed 5k mis ..will last a long,long time trouble free. Goes for ALL 4cyl turbo GTDI designs. All internals are forged & strong. Nobody builds better TGDI engines then Ford on mass production scale.

        Reply
  11. Bob

    People keep talking about designers, OK maybe but with issues like brake problems and leaky oil plugs, I think Ford has some talks they need to have with their employees. Maybe they want to be laid off. Also dealers are still doing Ford no favors, over pricing everything sounds good until no one wants to even look at one.

    Reply
    1. Davido49

      Haven’t seen it on my GFs. It’s an ABS brake module (sensors) not brakes. Bit over generalizing there. Ford employees aren’t responsible for anything relating to recalled items. At least Ford is honest & transparent unlike so many others! I can name plenty of other brands in that regard.

      Reply
  12. Dan

    I forgot to mention, the aluminum hood is either way to thin or lacks proper support. The flex and vibration at freeway speeds is downright scary. That much flex will probably cause metal fatigue eventually. I’ve found no solution at dealer or in Bronco forums.

    Reply
  13. Wazababa

    The biggest issue IMO is comfort. We had a Bronco Sport for less than a year and traded it in for a RAV4 because it was just too dang uncomfortable.

    Reply
    1. Davido49

      Bet your really missing that Bronco Sport! Yikes a Rav4? Ford SUVs are well known for there comfort esp over Yoda. Not to mention safety as well. All the big6 are on equal terms dependability wise.. each has its unique things good & bad. Yoda is known for hiding defects though. $1Bil fine in ’10 ..biggest in US history.

      Reply
  14. Tim hurt

    Bronco Sport at Ford dealer here in Lexington SC are on lot for 4500 to 5000 dollars above msrp. They have a market adjustment of +2500 to 3000 dollars and 2500 dollars of dealer installed fabric protection, paint sealant, and a pin stripe. No wonder sales are down esp if the majority of ford dealers are doing this.

    Reply
  15. Eugene Singer

    As was said before Ford needs to offer the 2.0 in the whole lineup get rid of that 1.5

    Reply
  16. Bronco Billy

    I think the primary reason for the drop in sales is that Ford will not deliver units that have the engine oil separator issue, which is being recalled and doesn’t yet have a repair. That has thousands of vehicles being held in limbo at present. I personally find it much more appealing than all the “airfoil” looking crossovers like the Rav4 and CRV, which are a dime-a-dozen and hard to tell apart from certain angles. The Bronco Sport also performs much better than they do off-road.

    Reply
    1. Davido49

      Exactly. That 1.5L issue isn’t bad either. Honda scraped there 1st 1.5L TGDI design after thousands of engine failures. Ford is on Gen2 of this design & clearly the leader in mass produced TGDI powertrain these days. I prefer the proven 2.0L TGDI myself but wouldn’t hesitate to get the 1.5L for daily commutes /lite off rding. Bronco Sport is by far the strongest small SUV in terms of capabilities /features/design etc.

      Reply
  17. Outlook214

    The Bronco Sport is a nice, mainly well executed vehicle. It is surprisingly capable. What it is not however is a “Bronco”. Ford’s supply constraint debacle aside, this vehicle isn’t going to appeal to many people in the segment other than those who want what they think is a B R O N C O. My wife bought a Cherokee instead because she said she would feel like a wanna be driving this with it’s bold grille that imitates the real Bronco. And she actually really, really liked it otherwise and we almost always buy Ford products. The in your face BRONCO was Ford marketing’s way of getting cheesy sales and dealers were marking them up for the desperate suckers who had to have a “Bronco”. I took heat for this in the Bronco forums, but the the initial demand wore off rather quick and it watered down the Bronco image. Bad decision by Ford and now the chickens are coming home to roost.

    Reply
    1. Davido49

      Hardly. Its a nice option in the terribly diluted small SUV category. Far more capable as well. Doesn’t hurt the big Broncos image whatsoever. Ppl understand the difference. Production constraints as preference for Maverick trucks at the plant has hurt availability /options thus hurt sales. Same w/ Ranger. A high demand truck thats experienced prod constraints due to Bronco preference at MAP facility. Ordered ’23 Ranger XLT Tremor Jan13th. Will gladly wait for this best in class midsized off rder. My ’19 Ranger XLT FX4 has been impeccable over last 4yrs of hard use.. impresses me daily w/it’s capabilities/features & efficiency .

      Reply
  18. Fweddy1

    The Bronco sport is great, what for needs to do is offer a hybrid 4 wheel drive and a hybrid 2 wheel drive in the Bronco sport. The percentages of customers that want to use a CUV for off-road is small. The percentage of people that want a CUV for gas mileage is large.

    Reply
    1. David Dickinson II

      Spot on.

      Reply
  19. Andrew

    There was a recall that disrupted deliveries, they are rolling out in force now that it’s been resolved.

    Reply
  20. Jbvv

    This is an easy one…:
    1- 3cyl engine, no one wants that xhitz
    2- cheapo interior, feels like a $20k car
    3- overpriced for the segment

    Ford got it right with the Maverick, price, interior quality and standard powertrain are the right combo – it’s impossible to compare a Bronco Sport or Escape with the top sellers, competition literally ate this market from Ford and if Ford doesn’t shape up…I predict they will be competing are all massively superior as soon as you step inside…

    Also important to note – Hyundai and Kia are the same, so they command 12% market share combined…

    Writer also forgot – Subaru has 2 offers in the segment, and combined they are in fact #3 in the market.

    Reply

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