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Ford EcoSport Sales Place Almost Last In Q4 2022

Ford EcoSport sales decreased in the United States, Mexico and Argentina while increasing in Canada during the fourth quarter of 2022.

Ford EcoSport Sales - Q4 2022 - United States

In the United States, Ford EcoSport deliveries totaled 3,007 units in Q4 2022, a decrease of about 51 percent compared to 6,165 units sold in Q4 2021.

During the complete 2022 calendar year, EcoSport sales decreased about 28 percent to 29,193 units.
MODEL Q4 2022 / Q4 2021 Q4 2022 Q4 2021YTD 2022 / YTD 2021 YTD 2022 YTD 2021
ECOSPORT -51.22% 3,007 6,165 -28.20% 29,193 40,659

Ford EcoSport Sales - Q4 2022 - Canada

In Canada, Ford EcoSport deliveries totaled 1,081 units in Q4 2022, an increase of about 82 percent compared to 593 units sold in Q4 2021.

During the complete 2022 calendar year, EcoSport sales increased about 2 percent to 3,036 units.
MODEL Q4 2022 / Q4 2021 Q4 2022 Q4 2021YTD 2022 / YTD 2021 YTD 2022 YTD 2021
ECOSPORT +82.29% 1,081 593 +2.36% 3,036 2,966

Ford EcoSport Sales - Q4 2022 - Mexico

In Mexico, Ford EcoSport deliveries totaled 0 units in Q4 2022, a decrease of about 100 percent compared to 660 units sold in Q4 2021.

During the complete 2022 calendar year, EcoSport sales decreased about 87 percent to 281 units.
MODEL Q4 2022 / Q4 2021 Q4 2022 Q4 2021YTD 2022 / YTD 2021 YTD 2022 YTD 2021
ECOSPORT -100.00% 0 660 -87.33% 281 2,217

Ford EcoSport Sales - Q4 2022 - Argentina

In Argentina, Ford EcoSport deliveries totaled 968 units in Q4 2022, a decrease of about 33 percent compared to 1,440 units sold in Q4 2021.

During the complete 2022 calendar year, EcoSport sales increased about 13 percent to 4,667 units.
MODEL Q4 2022 / Q4 2021 Q4 2022 Q4 2021YTD 2022 / YTD 2021 YTD 2022 YTD 2021
ECOSPORT -32.78% 968 1,440 +12.65% 4,667 4,143

Ford EcoSport Sales - Q4 2022 - Colombia

In Colombia, Ford EcoSport deliveries totaled 1 units in Q4 2022.

During the complete 2022 calendar year, EcoSport sales totaled 2 units.
MODEL Q4 2022 / Q4 2021 Q4 2022 Q4 2021YTD 2022 / YTD 2021 YTD 2022 YTD 2021
ECOSPORT * 1 * * 2 0

Competitive Sales Comparison (USA)

Ford EcoSport sales slid 51 percent in Q4 2022, selling just 3,007 units during the quarter, dropping the small crossover to 14th out of 18 rivals in its packed segment.

The Honda HR-V led the pack despite a 28 percent decrease in sales year-over-year, moving 22,861 units. It was followed by the Jeep Compass in second, which saw sales increase nine percent to 19,209 units, while third place was the Chevrolet Trailblazer (see running Chevy Trailblazer sales), up 17 percent to 18,956 units. The Hyundai Kona slipped into fourth with a 4 percent decrease to 18,314 units, with the Mazda CX-30 in fifth, up 21 percent to 15,421 units, followed by the sixth-place Kia Soul whose sales decreased 10 percent to 13,375 units. Seventh was the Kia Seltos, up 50 percent to 13,529 units, while all other segment contenders, including the Ford EcoSport, accounted for less than 10,000 sales apiece.

Sales Numbers - Mainstream Subcompact Crossovers - Q4 2022 - USA

MODEL Q4 22 / Q4 21 Q4 22 Q4 21 Q4 22 SHARE Q4 21 SHARE YTD 22 / YTD 21 YTD 22 YTD 21
HONDA HR-V -27.87% 22,861 31,692 13% 17% -15.81% 115,416 137,090
JEEP COMPASS +9.06% 19,209 17,613 11% 10% +13.92% 86,175 75,642
CHEVROLET TRAILBLAZER +16.56% 18,956 16,263 11% 9% -32.47% 60,888 90,161
HYUNDAI KONA -4.32% 18,314 19,141 10% 10% -28.95% 63,994 90,069
MAZDA CX-30 +21.32% 15,421 12,711 9% 7% -12.26% 52,808 60,185
KIA SOUL -9.51% 13,375 14,781 8% 8% -23.04% 57,820 75,126
KIA SELTOS +50.06% 13,529 9,016 8% 5% -11.01% 45,711 51,368
KIA NIRO +40.89% 10,033 7,121 6% 4% +9.74% 28,744 26,192
NISSAN KICKS -46.45% 9,759 18,225 5% 10% -33.85% 54,879 82,960
BUICK ENCORE GX -10.09% 9,052 10,068 5% 5% -53.19% 33,348 71,247
HYUNDAI VENUE +18.97% 7,489 6,295 4% 3% -5.44% 27,094 28,653
CHEVROLET TRAX +267.21% 4,715 1,284 3% 1% -37.55% 26,597 42,590
MITSUBISHI OUTLANDER SPORT -26.17% 4,056 5,494 2% 3% -52.15% 16,373 34,216
JEEP RENEGADE -27.16% 3,773 5,180 2% 3% -41.56% 27,549 47,137
FORD ECOSPORT -51.22% 3,007 6,165 2% 3% -28.20% 29,193 40,659
BUICK ENCORE +208.95% 2,487 805 1% 0% -31.66% 13,718 20,072
TOYOTA C-HR -44.92% 1,828 3,319 1% 2% -66.00% 12,141 35,707
FIAT 500X -41.30% 118 201 0% 0% -25.91% 875 1,181
TOTAL -3.99% 177,982 185,374 -25.43% 753,323 1,010,255

From a segment share standpoint, Ford EcoSport sales rounded up just two percent segment share, down one percentage point year-over-year. That is far less than the segment-leading HR-V, which captured 13 percent share, down four percentage points, while the second-place Compass accounted for 11 percent share, up one percentage point. The Trailblazer also saw 11 percent share, up two percentage points, while the Kona stayed flat at 10 percent. The CX-30 saw nine percent share, up two percentage points. The Soul and the Seltos each commanded eight percent share, with the former holding steady and the latter increasing its share by three percentage points. The Niro held six percent share, up two percentage points. All other segment entries held five percent segment share or less.

Overall, the mainstream subcompact crossover segment contracted four percent to 117,982 units, meaning Ford EcoSport sales underperformed the segment average.

The Ford Authority Take

Considering that the compact crossover’s time has come and gone, the severe downtick in Ford EcoSport sales during Q4 2022 is not a surprise. The North American EcoSport was discontinued in mid-2022 in the wake of The Blue Oval’s decision to axe its production operations in India. That means that the Ford Chennai Assembly plant, where the EcoSport was produced, has been shuttered, with the final EcoSport rolling off the assembly line back in July 2022.

However, the EcoSport will live on in Europe, as FoMoCo will continue to produce the crossover at the Ford Craiova Assembly Plant in Romania for the European market.

For its sunset model year, the 2022 Ford EcoSport saw some changes and updates, including dropping the 1.0L EcoBoost I3 engine from the lineup, making the atmospheric 2.0L I4 engine the crossover’s sole option. Additionally, all-wheel drive became standard across the board.

About The Numbers

Alexandra is a Colorado-based journalist with a passion for all things involving horsepower, be it automotive or equestrian.

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Comments

  1. Mrx19

    Ford needs to quit embarrassing itself and discontinue this, 10 year old, over priced, piece if crap. Amazing the Koreans can introduce new compact SUV’s every couple of years.

    Reply
    1. RWFA

      Didn’t read the many articles on this vehicle, over the last 1/2 year, eh?

      Production of this car for the US market ended 1/2 year ago…

      Reply
  2. Jay Meurer

    We had one . Key word here is HAD! Nice little car But Hated and I mean HATED the back door/hatch. Always seamed to need to open the other way no matter what. If the hatch had been like all the other suv’s I could have lived with it.

    Reply
  3. Richard

    Ford does not give a flip about subcompact crossovers or they would bring the Puma here. They only care about trucks and big SUV’s with high profit margins, which is driving the middle income customers away.

    Reply
    1. RWFA

      If one gives a flip about devoting one’s resources into unprofitable segments and markets, one won’t be around for long.

      Until one finds a way to win in those markets and segments, one has to play to one’s strengths to survive.

      EcoSport, like some other cars, segments and markets Ford abandoned recently, was one of those things clearly stated by Farley about how Ford was going to get out of producing unprofitable commodity products and then focus itself on owning the segments where the profit margins are better.

      Since it’s not possible to do all things at once, this will have to happen in steps over time.

      I think we have only seen the first part of that plan, stabilization by cutting losses, (and ending the eternal burning of capital) by cross subsidization of losing products, segments, markets by discontinuing, closing down and getting out.

      The next phase will be replacing existing non commercial platforms with BEV powertrains.

      Then as BEV achieves scale effects and efficiencies, and as vertical integration and the 1G know how is rolled into the 2G (coming 2024) and 3G (by 2030) products, we should see a much more nimble Ford with faster cycle refreshes playing in more segments.

      That’s not to say there won’t be challenges because there are always challenges, and there is no guarantee of success because success is never guaranteed, but at least it’s an overarching plan that attempts to face and deal with both internal and external realities with open eyes and bold actions instead of ineffectual actions taken around the margins.

      Reply
  4. EcoBoost29579

    Ford is so full of it. How do you explain it planning on exiting the ICE Escape and Edge markets when both are some of the biggest markets going? Answer is that Ford no longer has a clue. Guess Billy’s mind is going at his age because we know he’s the real one making decisions. And one bad one after another, lately.

    Reply
    1. RWFA

      Sir, This is an Arby’s…

      Oh poor NC Ecoblust, losing it over Escape and Edge even tho neither one was even mentioned in this EcoSport article.

      Reply

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