Ford EcoSport sales decreased in the United States, Mexico and Argentina while increasing in Canada during the fourth quarter of 2022.
Ford EcoSport Sales - Q4 2022 - United States
In the United States, Ford EcoSport deliveries totaled 3,007 units in Q4 2022, a decrease of about 51 percent compared to 6,165 units sold in Q4 2021.During the complete 2022 calendar year, EcoSport sales decreased about 28 percent to 29,193 units.
MODEL | Q4 2022 / Q4 2021 | Q4 2022 | Q4 2021 | YTD 2022 / YTD 2021 | YTD 2022 | YTD 2021 |
---|---|---|---|---|---|---|
ECOSPORT | -51.22% | 3,007 | 6,165 | -28.20% | 29,193 | 40,659 |
Ford EcoSport Sales - Q4 2022 - Canada
In Canada, Ford EcoSport deliveries totaled 1,081 units in Q4 2022, an increase of about 82 percent compared to 593 units sold in Q4 2021.During the complete 2022 calendar year, EcoSport sales increased about 2 percent to 3,036 units.
MODEL | Q4 2022 / Q4 2021 | Q4 2022 | Q4 2021 | YTD 2022 / YTD 2021 | YTD 2022 | YTD 2021 |
---|---|---|---|---|---|---|
ECOSPORT | +82.29% | 1,081 | 593 | +2.36% | 3,036 | 2,966 |
Ford EcoSport Sales - Q4 2022 - Mexico
In Mexico, Ford EcoSport deliveries totaled 0 units in Q4 2022, a decrease of about 100 percent compared to 660 units sold in Q4 2021.During the complete 2022 calendar year, EcoSport sales decreased about 87 percent to 281 units.
MODEL | Q4 2022 / Q4 2021 | Q4 2022 | Q4 2021 | YTD 2022 / YTD 2021 | YTD 2022 | YTD 2021 |
---|---|---|---|---|---|---|
ECOSPORT | -100.00% | 0 | 660 | -87.33% | 281 | 2,217 |
Ford EcoSport Sales - Q4 2022 - Argentina
In Argentina, Ford EcoSport deliveries totaled 968 units in Q4 2022, a decrease of about 33 percent compared to 1,440 units sold in Q4 2021.During the complete 2022 calendar year, EcoSport sales increased about 13 percent to 4,667 units.
MODEL | Q4 2022 / Q4 2021 | Q4 2022 | Q4 2021 | YTD 2022 / YTD 2021 | YTD 2022 | YTD 2021 |
---|---|---|---|---|---|---|
ECOSPORT | -32.78% | 968 | 1,440 | +12.65% | 4,667 | 4,143 |
Ford EcoSport Sales - Q4 2022 - Colombia
In Colombia, Ford EcoSport deliveries totaled 1 units in Q4 2022.During the complete 2022 calendar year, EcoSport sales totaled 2 units.
MODEL | Q4 2022 / Q4 2021 | Q4 2022 | Q4 2021 | YTD 2022 / YTD 2021 | YTD 2022 | YTD 2021 |
---|---|---|---|---|---|---|
ECOSPORT | * | 1 | * | * | 2 | 0 |
Competitive Sales Comparison (USA)
Ford EcoSport sales slid 51 percent in Q4 2022, selling just 3,007 units during the quarter, dropping the small crossover to 14th out of 18 rivals in its packed segment.
The Honda HR-V led the pack despite a 28 percent decrease in sales year-over-year, moving 22,861 units. It was followed by the Jeep Compass in second, which saw sales increase nine percent to 19,209 units, while third place was the Chevrolet Trailblazer (see running Chevy Trailblazer sales), up 17 percent to 18,956 units. The Hyundai Kona slipped into fourth with a 4 percent decrease to 18,314 units, with the Mazda CX-30 in fifth, up 21 percent to 15,421 units, followed by the sixth-place Kia Soul whose sales decreased 10 percent to 13,375 units. Seventh was the Kia Seltos, up 50 percent to 13,529 units, while all other segment contenders, including the Ford EcoSport, accounted for less than 10,000 sales apiece.
Sales Numbers - Mainstream Subcompact Crossovers - Q4 2022 - USA
MODEL | Q4 22 / Q4 21 | Q4 22 | Q4 21 | Q4 22 SHARE | Q4 21 SHARE | YTD 22 / YTD 21 | YTD 22 | YTD 21 |
---|---|---|---|---|---|---|---|---|
HONDA HR-V | -27.87% | 22,861 | 31,692 | 13% | 17% | -15.81% | 115,416 | 137,090 |
JEEP COMPASS | +9.06% | 19,209 | 17,613 | 11% | 10% | +13.92% | 86,175 | 75,642 |
CHEVROLET TRAILBLAZER | +16.56% | 18,956 | 16,263 | 11% | 9% | -32.47% | 60,888 | 90,161 |
HYUNDAI KONA | -4.32% | 18,314 | 19,141 | 10% | 10% | -28.95% | 63,994 | 90,069 |
MAZDA CX-30 | +21.32% | 15,421 | 12,711 | 9% | 7% | -12.26% | 52,808 | 60,185 |
KIA SOUL | -9.51% | 13,375 | 14,781 | 8% | 8% | -23.04% | 57,820 | 75,126 |
KIA SELTOS | +50.06% | 13,529 | 9,016 | 8% | 5% | -11.01% | 45,711 | 51,368 |
KIA NIRO | +40.89% | 10,033 | 7,121 | 6% | 4% | +9.74% | 28,744 | 26,192 |
NISSAN KICKS | -46.45% | 9,759 | 18,225 | 5% | 10% | -33.85% | 54,879 | 82,960 |
BUICK ENCORE GX | -10.09% | 9,052 | 10,068 | 5% | 5% | -53.19% | 33,348 | 71,247 |
HYUNDAI VENUE | +18.97% | 7,489 | 6,295 | 4% | 3% | -5.44% | 27,094 | 28,653 |
CHEVROLET TRAX | +267.21% | 4,715 | 1,284 | 3% | 1% | -37.55% | 26,597 | 42,590 |
MITSUBISHI OUTLANDER SPORT | -26.17% | 4,056 | 5,494 | 2% | 3% | -52.15% | 16,373 | 34,216 |
JEEP RENEGADE | -27.16% | 3,773 | 5,180 | 2% | 3% | -41.56% | 27,549 | 47,137 |
FORD ECOSPORT | -51.22% | 3,007 | 6,165 | 2% | 3% | -28.20% | 29,193 | 40,659 |
BUICK ENCORE | +208.95% | 2,487 | 805 | 1% | 0% | -31.66% | 13,718 | 20,072 |
TOYOTA C-HR | -44.92% | 1,828 | 3,319 | 1% | 2% | -66.00% | 12,141 | 35,707 |
FIAT 500X | -41.30% | 118 | 201 | 0% | 0% | -25.91% | 875 | 1,181 |
TOTAL | -3.99% | 177,982 | 185,374 | -25.43% | 753,323 | 1,010,255 |
From a segment share standpoint, Ford EcoSport sales rounded up just two percent segment share, down one percentage point year-over-year. That is far less than the segment-leading HR-V, which captured 13 percent share, down four percentage points, while the second-place Compass accounted for 11 percent share, up one percentage point. The Trailblazer also saw 11 percent share, up two percentage points, while the Kona stayed flat at 10 percent. The CX-30 saw nine percent share, up two percentage points. The Soul and the Seltos each commanded eight percent share, with the former holding steady and the latter increasing its share by three percentage points. The Niro held six percent share, up two percentage points. All other segment entries held five percent segment share or less.
Overall, the mainstream subcompact crossover segment contracted four percent to 117,982 units, meaning Ford EcoSport sales underperformed the segment average.
The Ford Authority Take
Considering that the compact crossover’s time has come and gone, the severe downtick in Ford EcoSport sales during Q4 2022 is not a surprise. The North American EcoSport was discontinued in mid-2022 in the wake of The Blue Oval’s decision to axe its production operations in India. That means that the Ford Chennai Assembly plant, where the EcoSport was produced, has been shuttered, with the final EcoSport rolling off the assembly line back in July 2022.
However, the EcoSport will live on in Europe, as FoMoCo will continue to produce the crossover at the Ford Craiova Assembly Plant in Romania for the European market.
For its sunset model year, the 2022 Ford EcoSport saw some changes and updates, including dropping the 1.0L EcoBoost I3 engine from the lineup, making the atmospheric 2.0L I4 engine the crossover’s sole option. Additionally, all-wheel drive became standard across the board.
About The Numbers
- All percent change figures compared to Ford EcoSport sales in Q4 2021, unless noted otherwise
- In the United States, there were 78 selling days for Q4 2022 and 78 selling days for Q4 2021
- Ford Motor Company Q4 2022 sales reports:
- Ford Motor Company sales Q4 2022 U.S.A
- Ford sales Q4 2022 U.S.A. (Ford brand)
- Lincoln sales Q4 2022 U.S.A.
- Ford Motor Company sales October 2022 U.S.A.
- Ford sales October 2022 U.S.A. (Ford brand)
- Lincoln sales October 2022 U.S.A.
- Ford Motor Company sales November 2022 U.S.A.
- Ford sales November 2022 U.S.A. (Ford brand)
- Lincoln sales November 2022 U.S.A.
- Ford Motor Company sales December 2022 U.S.A.
- Ford sales December 2022 U.S.A. (Ford brand)
- Lincoln sales December 2022 U.S.A.
- Ford Europe sales Q4 2022
- Ford China sales Q4 2022
- Ford Motor Company Canada sales Q4 2022
- Ford Canada sales Q4 2022
- Lincoln Canada sales Q4 2022
- Ford Motor Company Argentina sales Q4 2022
- Ford Argentina sales October 2022 (Ford brand)
- Ford Argentina sales November 2022 (Ford brand)
- Ford Argentina sales December 2022 (Ford brand)
- Ford Motor Company Brazil sales Q4 2022
- Ford Brazil sales October 2022 (Ford brand)
- Ford Brazil sales November 2022 (Ford brand)
- Ford Brazil sales December 2022 (Ford brand)
- Ford Motor Company Korea sales Q4 2022
- Ford Motor Company Korea sales October 2022
- Ford Korea sales October 2022
- Lincoln Korea sales October 2022
- Ford Motor Company Korea sales November 2022
- Ford Korea sales November 2022
- Lincoln Korea sales November 2022
- Ford Motor Company Korea sales December 2022
- Ford Korea sales December 2022
- Lincoln Korea sales December 2022
- Ford Motor Company Korea sales October 2022
- Ford Motor Company Mexico sales Q4 2022
- Ford Motor Company Mexico sales October 2022
- Ford Mexico sales October 2022
- Lincoln Mexico sales October 2022
- Ford Motor Company Mexico sales November 2022
- Ford Mexico sales November 2022
- Lincoln Mexico sales November 2022
- Ford Motor Company Mexico sales December 2022
- Ford Mexico sales December 2022
- Lincoln Mexico sales December 2022
- Ford Motor Company Mexico sales October 2022
- Ford Russia sales Q4 2022
- Ford Russia sales October 2022
- Ford Russia sales November 2022
- Ford Russia sales December 2022
- Ford Motor Company sales Q4 2022 U.S.A
Comments
Ford needs to quit embarrassing itself and discontinue this, 10 year old, over priced, piece if crap. Amazing the Koreans can introduce new compact SUV’s every couple of years.
Didn’t read the many articles on this vehicle, over the last 1/2 year, eh?
Production of this car for the US market ended 1/2 year ago…
We had one . Key word here is HAD! Nice little car But Hated and I mean HATED the back door/hatch. Always seamed to need to open the other way no matter what. If the hatch had been like all the other suv’s I could have lived with it.
Ford does not give a flip about subcompact crossovers or they would bring the Puma here. They only care about trucks and big SUV’s with high profit margins, which is driving the middle income customers away.
If one gives a flip about devoting one’s resources into unprofitable segments and markets, one won’t be around for long.
Until one finds a way to win in those markets and segments, one has to play to one’s strengths to survive.
EcoSport, like some other cars, segments and markets Ford abandoned recently, was one of those things clearly stated by Farley about how Ford was going to get out of producing unprofitable commodity products and then focus itself on owning the segments where the profit margins are better.
Since it’s not possible to do all things at once, this will have to happen in steps over time.
I think we have only seen the first part of that plan, stabilization by cutting losses, (and ending the eternal burning of capital) by cross subsidization of losing products, segments, markets by discontinuing, closing down and getting out.
The next phase will be replacing existing non commercial platforms with BEV powertrains.
Then as BEV achieves scale effects and efficiencies, and as vertical integration and the 1G know how is rolled into the 2G (coming 2024) and 3G (by 2030) products, we should see a much more nimble Ford with faster cycle refreshes playing in more segments.
That’s not to say there won’t be challenges because there are always challenges, and there is no guarantee of success because success is never guaranteed, but at least it’s an overarching plan that attempts to face and deal with both internal and external realities with open eyes and bold actions instead of ineffectual actions taken around the margins.