Ford Edge sales decreased in the United States and Canada while increasing in Mexico during Q4 2022.
Ford Edge Sales - Q4 2022 - United States
In the United States, Ford Edge deliveries totaled 17,842 units in Q4 2022, a decrease of about 41 percent compared to 30,274 units sold in Q4 2021.During the complete 2022 calendar year, Edge sales decreased about 0 percent to 85,465 units.
| MODEL | Q4 2022 / Q4 2021 | Q4 2022 | Q4 2021 | YTD 2022 / YTD 2021 | YTD 2022 | YTD 2021 |
|---|---|---|---|---|---|---|
| EDGE | -41.06% | 17,842 | 30,274 | +0.28% | 85,465 | 85,225 |
Ford Edge Sales - Q4 2022 - Canada
In Canada, Ford Edge deliveries totaled 2,289 units in Q4 2022, a decrease of about 34 percent compared to 3,450 units sold in Q4 2021.During the complete 2022 calendar year, Edge sales increased about 12 percent to 13,213 units.
| MODEL | Q4 2022 / Q4 2021 | Q4 2022 | Q4 2021 | YTD 2022 / YTD 2021 | YTD 2022 | YTD 2021 |
|---|---|---|---|---|---|---|
| EDGE | -33.65% | 2,289 | 3,450 | +11.69% | 13,213 | 11,830 |
Ford Edge Sales - Q4 2022 - Mexico
In Mexico, Ford Edge deliveries totaled 154 units in Q4 2022, an increase of about 111 percent compared to 73 units sold in Q4 2021.During the complete 2022 calendar year, Edge sales increased about 72 percent to 449 units.
| MODEL | Q4 2022 / Q4 2021 | Q4 2022 | Q4 2021 | YTD 2022 / YTD 2021 | YTD 2022 | YTD 2021 |
|---|---|---|---|---|---|---|
| EDGE | +110.96% | 154 | 73 | +72.03% | 449 | 261 |
Ford Edge Sales - Q4 2022 - Colombia
In Colombia, Ford Edge deliveries totaled 173 units in Q4 2022.During the complete 2022 calendar year, Edge sales totaled 407 units.
| MODEL | Q4 2022 / Q4 2021 | Q4 2022 | Q4 2021 | YTD 2022 / YTD 2021 | YTD 2022 | YTD 2021 |
|---|---|---|---|---|---|---|
| EDGE | * | 173 | * | * | 407 | 0 |
Competitive Sales Comparison (USA)
Ford Edge sales slipped 41 percent during the fourth quarter of 2022, selling 17,842 units, placing 11th out of 20 competitors in the segment.
Up top, the Toyota Highlander surged into first, up three percent to 58,354 units, followed by the Ford Explorer in second place, down 14 percent to 51,430 units. The Jeep Grand Cherokee held onto third, down 32 percent to 50,800 units, followed by the Hyundai Santa Fe in fourth, up 49 percent to 33,460 units. Fifth belonged to the Kia Telluride, up 20 percent to 27,595 units, and the Chevrolet Traverse (see running Chevy Traverse sales) slotted in sixth, up 24 percent to 27,271 units. The Honda Pilot decreased 10 percent to 25,615 units for seventh, outpacing the eighth-place Kia Sorento, up 12 percent to 21,806. The Nissan Pathfinder took home ninth, up 63 percent to 20,280 units, while all other segment contenders, including the Edge, accumulated less than 20,000 sales.
Sales Numbers - Midsize & Full-Size Mainstream Crossovers - Q4 2022 - USA
| MODEL | Q4 22 / Q4 21 | Q4 22 | Q4 21 | Q4 22 SHARE | Q4 21 SHARE | YTD 22 / YTD 21 | YTD 22 | YTD 21 |
|---|---|---|---|---|---|---|---|---|
| TOYOTA HIGHLANDER | +3.16% | 58,354 | 56,564 | 12% | 11% | -15.65% | 222,805 | 264,128 |
| FORD EXPLORER | -13.85% | 51,430 | 59,697 | 11% | 12% | -5.55% | 207,673 | 219,871 |
| JEEP GRAND CHEROKEE | -32.10% | 50,800 | 74,816 | 11% | 15% | -15.54% | 223,345 | 264,444 |
| HYUNDAI SANTA FE | +49.28% | 33,460 | 22,415 | 7% | 5% | +6.71% | 119,589 | 112,071 |
| KIA TELLURIDE | +20.08% | 27,595 | 22,981 | 6% | 5% | +6.60% | 99,891 | 93,705 |
| CHEVROLET TRAVERSE | +23.67% | 27,271 | 22,052 | 6% | 4% | -16.59% | 96,965 | 116,250 |
| HONDA PILOT | -9.79% | 25,615 | 28,395 | 5% | 6% | -30.40% | 99,567 | 143,062 |
| KIA SORENTO | +11.65% | 21,806 | 19,530 | 5% | 4% | +5.65% | 86,406 | 81,785 |
| NISSAN PATHFINDER | +63.04% | 20,280 | 12,439 | 4% | 3% | +40.02% | 57,862 | 41,324 |
| HYUNDAI PALISADE | -13.42% | 18,932 | 21,866 | 4% | 4% | -4.45% | 82,688 | 86,539 |
| FORD EDGE | -41.06% | 17,842 | 30,274 | 4% | 6% | +0.28% | 85,465 | 85,225 |
| SUBARU ASCENT | +4.40% | 17,682 | 16,937 | 4% | 3% | +6.21% | 63,704 | 59,980 |
| CHEVROLET BLAZER | -16.79% | 16,631 | 19,986 | 4% | 4% | -4.38% | 67,246 | 70,325 |
| DODGE DURANGO | +22.19% | 15,890 | 13,004 | 3% | 3% | -15.93% | 55,433 | 65,935 |
| GMC ACADIA | +229.29% | 13,942 | 4,234 | 3% | 1% | -11.52% | 53,014 | 59,913 |
| MAZDA CX-9 | +95.14% | 11,111 | 5,694 | 2% | 1% | +0.25% | 34,580 | 34,493 |
| HONDA PASSPORT | -3.81% | 10,695 | 11,119 | 2% | 2% | -22.26% | 41,306 | 53,133 |
| TOYOTA VENZA | -8.20% | 10,552 | 11,495 | 2% | 2% | -45.66% | 33,683 | 61,988 |
| MITSUBISHI OUTLANDER | -17.02% | 10,461 | 12,606 | 2% | 3% | +20.83% | 40,942 | 33,883 |
| NISSAN MURANO | +12.69% | 7,697 | 6,830 | 2% | 1% | -34.79% | 30,074 | 46,117 |
| VOLKSWAGEN ATLAS | -76.54% | 5,366 | 22,872 | 1% | 5% | -29.10% | 82,025 | 115,687 |
| TOTAL | -4.52% | 473,412 | 495,806 | -10.69% | 1,884,263 | 2,109,858 |
From a segment share standpoint, Ford Edge sales took home four percent, down two percentage points year-over-year. The Highlander commanded 12 percent, up one percentage point, while the Explorer and Grand Cherokee each accounted for 11 percent share, the former dropping one percentage point and the latter dropping four. The Santa Fe took seven percent share, up two percentage points, followed by the Telluride’s six percent share, up one percentage point. The Traverse also captured six percent share, up two percentage points. Meanwhile, all other entries in the segment posted five percent share or less.
Overall, the midsize and full-size crossover segment contracted five percent, meaning Ford Edge sales underperformed the segment average.
The Ford Authority Take
The significant decrease in Ford Edge sales during the Q4 2022 is the symptom of ongoing supplier constraints that include, but are certainly not limited to, the ongoing microchip shortage. Ford continues to navigate a very challenging supply market in order to continue production of its products.
For the 2021 model year, the Ford Edge was given various updates, such as a significantly larger infotainment screen and a revised transmission on the high-performance Edge ST model. For the 2022 model year, Ford dropped all front-wheel drive configurations of the Edge, as Ford Authority was first to report, meaning that the midsizer is now only available with all-wheel drive. Additionally, the 2022 Edge also saw the addition of the Black Appearance Package.
However, the future of the midsize crossover is up in the air. Currently, the Edge is assembled at the Ford Oakville Assembly Plant for North America. In 2020, The Blue Oval and the Canadian auto union, Unifor, reached an agreement that will see the facility will be retooled to produce five new electric vehicles starting in 2025. That scenario leaves the Edge without its current production facility.
Next-gen Ford Edge for China
Meanwhile, a next-generation Ford Edge recently leaked in China, but it’s currently unclear if this model will make its way to North America.
About The Numbers
- All percent change figures compared to Ford Edge sales in Q4 2021, unless noted otherwise
- In the United States, there were 78 selling days for Q4 2022 and 78 selling days for Q4 2021
Comments
This would be more insightful if it isolated 2-row vehicle sales.
Supply chain issues remain a problem but when FMC announces to the world that the Edge and Lincoln Nautilus will no longer be built in North America or offered for sale here do people really want to invest $40K + in a model facing extinction? I guess Ford will wave the white flag and surrender the family-sized 5 passenger crossover market just as they said goodbye to the Focus, Fusion, and Taurus in prior years.
And, apparently the Escape as well, which is even more absurd. Ford is really shooting itself in the foot. Who’s making these awful decisions? Probably secret meetings between Jim and Billy Boy.
I’m certain Ford would love to shift more of those customers into Explorer to boost sales to help move it back to the top.
The Chinese Edge can stay there, it looks awful. But the new Nautilus is welcome!
Sure hope this is right move for ford, dropping the edge For EV,s . Not everyone looking for EV, AWD, 3 rows. Love our 18 Edge.
I was looking into buying an Edge, but as said, who want to buy a vehicle that’s going to be discontinued? As a Ford owner for decades and several cars and trucks later, it saddens me to see that I can no longer find a Ford vehicle that fits my and my family’s needs. If they returned a car like the Taurus back onto the market, I’d buy one in a minute.
Ford/Lincoln owner for over 30 years. Their discontinuance of the edge and nautilus will cause me to look at another manufacturer for our vehicle needs. What a marketing disaster in my opinion
I waited six months for a 22 Edge ST and really love it Going on first road trip to CA next week about 6 hrs each way and it has plenty of room. I’ve had 5 Explorers since 2000 and didn’t need a third seat. No electrics in my future, so in 3 years I will switch back to Explorer if it still has a gasoline power plant. Ford needs to listen to consumers instead of clowns
I agree with the others, what do you expect when you announce you are dropping the line. No one wants a dinosaur. I personally love my 2019 Edge ST. I do not want a EV.
In 2019 ford had no EVs only hybrid so you didn’t have much option then.
Why don’t you want an EV? What would prevent you from buying an EV Edge were it available?
I don’t want an EV either. Range and charging facility issues signify that this is not-yet-ready-for-prime-time tech. And prices are outrageous.
That’s why I left Ford/Lincoln when my lease was up. I had either an Edge, MKX, Nautilus since 2007. Makes no sense to me.