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Ford Authority

Ford Escape Sales Place Tenth In Segment In Q4 2022

Ford Escape sales decreased in the United States, Canada and Colombia, while increasing in Argentina and Mexico during Q4 2022.

  • Note that the Escape is sold as the Kuga in various international markets.

Ford Escape Sales - Q4 2022 - United States

In the United States, Ford Escape deliveries totaled 28,059 units in Q4 2022, a decrease of about 17 percent compared to 33,624 units sold in Q4 2021.

During the complete 2022 calendar year, Escape sales decreased about 6 percent to 137,370 units.
MODEL Q4 2022 / Q4 2021 Q4 2022 Q4 2021YTD 2022 / YTD 2021 YTD 2022 YTD 2021
ESCAPE -16.55% 28,059 33,624 -5.53% 137,370 145,415

Ford Escape Sales - Q4 2022 - Canada

In Canada, Ford Escape deliveries totaled 4,048 units in Q4 2022, a decrease of about 21 percent compared to 5,094 units sold in Q4 2021.

During the complete 2022 calendar year, Escape sales decreased about 8 percent to 23,848 units.
MODEL Q4 2022 / Q4 2021 Q4 2022 Q4 2021YTD 2022 / YTD 2021 YTD 2022 YTD 2021
ESCAPE -20.53% 4,048 5,094 -8.14% 23,848 25,960

Ford Escape Sales - Q4 2022 - Mexico

In Mexico, Ford Escape deliveries totaled 805 units in Q4 2022, an increase of about 78 percent compared to 451 units sold in Q4 2021.

During the complete 2022 calendar year, Escape sales increased about 115 percent to 3,126 units.
MODEL Q4 2022 / Q4 2021 Q4 2022 Q4 2021YTD 2022 / YTD 2021 YTD 2022 YTD 2021
ESCAPE +78.49% 805 451 +114.85% 3,126 1,455

Ford Escape Sales - Q4 2022 - Colombia

In Colombia, Ford Escape deliveries totaled 316 units in Q4 2022, a decrease of about 16 percent compared to 375 units sold in Q4 2021.

During the complete 2022 calendar year, Escape sales totaled 1,773 units.
MODEL Q4 2022 / Q4 2021 Q4 2022 Q4 2021YTD 2022 / YTD 2021 YTD 2022 YTD 2021
ESCAPE -15.73% 316 375 * 1,773 0

Ford Kuga Sales - Q4 2022 - Argentina

In Argentina, Ford Kuga deliveries totaled 48 units in Q4 2022, an increase of about 23 percent compared to 39 units sold in Q4 2021.

During the complete 2022 calendar year, Kuga sales increased about 7 percent to 349 units.
MODEL Q4 2022 / Q4 2021 Q4 2022 Q4 2021YTD 2022 / YTD 2021 YTD 2022 YTD 2021
KUGA +23.08% 48 39 +7.38% 349 325

Competitive Sales Comparison (USA)

During the fourth quarter of 2022, Ford Escape sales slid 17 percent to 28,059 units, placing it 10th out of 16 competitors in the mainstream C-segment crossover bracket.

The Toyota RAV4 continued to lead, with sales up two percent to 96,600 units, followed by the Honda CR-V in second, despite a 16 percent decrease in sales to 59,468 units. Third place was claimed by the Nissan Rogue, up 11 percent to 56,345 units, while the Hyundai Tucson posted a 42 percent increase to 49,682 units for fourth place. In fifth was the Chevrolet Equinox (see running Chevy Equinox sales), up 243 percent to 48,748 units and sixth belonged to the Subaru Crosstrek, up 51 percent to 37,798 units. The Mazda CX-5 sold 35,645 units, up 14.6 percent for seventh, while the Kia Sportage moved 35,506 units, up 125 percent for eighth, and ninth belonged to the Subaru Forester, up 54 percent to 34,691 units, ahead of the Escape in 10th. All other competitors sold 21,000 units or less.

Sales Numbers - Mainstream C-Segment Crossovers - Q4 2022 - USA

MODEL Q4 22 / Q4 21 Q4 22 Q4 21 Q4 22 SHARE Q4 21 SHARE YTD 22 / YTD 21 YTD 22 YTD 21
TOYOTA RAV4 +2.45% 96,600 94,292 18% 20% -1.91% 399,941 407,739
HONDA CR-V -16.40% 59,468 71,131 11% 15% -34.08% 238,155 361,271
NISSAN ROGUE +10.58% 56,345 50,955 10% 11% -34.71% 186,480 285,602
HYUNDAI TUCSON +42.35% 49,682 34,902 9% 8% +16.14% 175,307 150,949
CHEVROLET EQUINOX +242.98% 48,748 14,213 9% 3% +28.28% 212,072 165,323
SUBARU CROSSTREK +50.76% 39,798 26,399 7% 6% +21.71% 155,142 127,466
MAZDA CX-5 +14.60% 35,645 31,105 7% 7% -9.97% 151,594 168,383
KIA SPORTAGE +124.39% 35,506 15,823 7% 3% +32.39% 125,245 94,601
SUBARU FORESTER +54.39% 34,691 22,469 6% 5% -26.26% 114,096 154,723
FORD ESCAPE -16.55% 28,059 33,624 5% 7% -5.53% 137,370 145,415
GMC TERRAIN +416.73% 20,948 4,054 4% 1% +82.29% 86,567 47,488
FORD BRONCO SPORT -27.42% 19,571 26,965 4% 6% -7.97% 99,547 108,169
JEEP CHEROKEE -8.73% 9,470 10,376 2% 2% -54.76% 40,322 89,126
VOLKSWAGEN TIGUAN -68.72% 7,740 24,743 1% 5% -19.29% 88,577 109,743
MITSUBISHI ECLIPSE CROSS +17.50% 2,357 2,006 0% 0% +19.79% 10,718 8,947
DODGE JOURNEY -96.64% 7 208 0% 0% -98.62% 194 14,035
TOTAL +17.56% 544,635 463,265 -8.92% 2,221,327 2,438,980

From a segment share standpoint, the RAV4 commanded 18 percent, down two percentage points, followed by the CR-V with 11 percent share, down four percentage points. The Rogue accounted for 10 percent share, followed by the Tucson with nine percent, each increasing one percentage point. The Equinox also commanded nine percent, up six percentage points, the Crosstrek accounted for 7 percent, up one percentage point, and the CX-5 stayed flat at seven percent share. The Sportage accounted for seven percent share, up four percentage points, followed by the Forester with six percent share, up one percentage point. The Escape earned five percent segment share, down two percentage points from one year ago, while other contenders accounted for four percent share or less.

It is also worth noting that Ford now fields two vehicles in this segment: the Escape and the Bronco Sport. The latter held a five percent segment share, up one percentage point over last year’s results. Combining sales of both models gives The Blue Oval 47,630 deliveries, good for approximately nine percent segment share. While that exceeds the five percent segment share held by the Escape alone, it still only amounts to half of the the dominant 18 percent share held by the RAV4.

Sales Numbers - Ford Mainstream Compact Crossovers - Q4 2022 - United States

MODEL Q4 22 / Q4 21 Q4 22 Q4 21 Q4 22 SHARE Q4 21 SHARE YTD 22 / YTD 21 YTD 22 YTD 21
FORD ESCAPE -16.55% 28,059 33,624 59% 55% -5.53% 137,370 145,415
FORD BRONCO SPORT -27.42% 19,571 26,965 41% 45% -7.97% 99,547 108,169
TOTAL -21.39% 47,630 60,589 -6.57% 236,917 253,584

Overall, the mainstream C-segment crossover segment expanded 18 percent to 544,635 units, meaning that comparatively, Ford Escape sales underperformed the segment average.

The Ford Authority Take

As evidenced in the Q4 2022 results, Ford Escape sales have been in a steady decline since the launch of the fourth-generation crossover, although this cannot be entirely attributed to a lack of customer interest. As exclusively reported by Ford Authority, The Blue Oval “right-sized” Escape sales, intentionally scaling back on its production of the crossover, in order to avoid excessive fleet and rental sales. The ongoing supply chain shortage likely prevented the automaker from producing as many units as it wanted last year too, further restricting deliveries.

However, an uptick in Ford Escape sales could be around the corner, thanks to the refreshed 2023 Ford Escape. This model brings a host of updates to the crossover, including a revamped trim level lineup that now consists of Base, Active, PHEV, ST-Line and Platinum levels. The ST-Line brings a sportier look to the crossover, including a black mesh grille, rear-wing spoiler and monochromatic exterior with matching painted surfaces. The refresh also introduced Sync 4 into the lineup.

2023 Ford Escape

As a reminder, the 2023 Escape continues to be powered by the Ford 1.5L I3 EcoBoost or the more powerful Ford 2.0L I4 EcoBoost. The the hybrid and plug-in hybrid variants of the 2.5L I4 also continue to be offered. The new model also features the Fully Networked Vehicle (FNV) electrical architecture.

About the Numbers

  • All percent change figures compared to Ford Escape sales for Q4 2021, unless noted otherwise
  • In the United States, there were 78 selling days in Q4 2022 and 77 selling days in Q4 2021
Ford Motor Company Q4 2022 sales reports:

Alexandra is a Colorado-based journalist with a passion for all things involving horsepower, be it automotive or equestrian.

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Comments

  1. Tigger

    Being bested by Subaru, Kia, and Mazda? Shameful.

    Reply
  2. JC

    I warned in 2019 that this generation was going to fail miserably…

    The Escape went from class leading (2013 launch) to mediocre…I don’t know how, who or what happened but someone at Ford wasn’t thinking when they put together the 2020 model – the market has moved on from bubbles, the interior was CHEAP, a 3 cyl base powertrain that vibrates like crazy….and etc etc etc…

    The only way to save the Escape is a full redesign, lipstick on a pig won’t do….we will prolly see a tiny upstick in sales but it will go down the drain from there…

    No one believes this bs of ‘sizing’ sales LOL that’s a marketing spin for — we f!cked up and don’t know how to fix it —

    Reply
  3. EcoBoost29579

    Unless they offer BIG discounts, things won’t change. Might get worse. That’s what they get for decontenting and placing a 3-banger in it.

    Reply
    1. RWFA

      It’s literally been on the market for 3 1/2 years and is going to be replaced before long. Mid cycle sales declines are a thing.

      Reply
      1. Drew Ford Retiree

        The mid-cycle 2023 freshening is not going to stop this decline. It will accelerate the decline for at least 4 reasons:

        1. The Escape’s main selling point is the hybrid, but the hybrid is no longer available on the lower level trims (I am not counting the pricier and less useful PHEV).
        2. The freshening did not address the cheap, uncompetitive interior. If anything, it made the issue worse as the high level trim only comes with vinyl seats (no leather).
        3. Continued decontenting.
        4. Overall uncompetitive price-value.

        Reply
        1. Drew Ford Retiree

          Oh… make that 5 reasons:

          5. Ford’s quality reputation and customer experience is in the toilet.

          Reply
          1. David James ODonnell

            6. Just maybe people don’t want to buy a car with a 3 cylinder engine.

            Reply
  4. SEO

    Its due to a stop ship on all vehicles with 3cyl turbo engine. Its not a surprise.

    Reply
  5. Becky

    Question, is an ordered vehicle considered sold? How can they sell if they can’t deliver. 11 months and waiting…

    Reply
  6. David

    It is nothing but a me-too product with no compelling reason to buy it. So many (all?) of the competitors also have better quality.

    Reply
  7. james B wiseman

    I`ve been a Ford guy for MANY years . Recently , I purchased my first Asian vehicle because of the reliability they are noted for as well as build quality . I hated leaving a US manufacture but lets be honest…..Asian`s are building some of the best built , designed and warranted vehicles ( 10 yrs. 100,000 miles ) around. Wake up people !

    Reply

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