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Ford Authority

Ford Expedition Sales Outperformed By GM During Q4 2022

Ford Expedition sales increased in the United States while decreasing in Canada and Mexico during the fourth quarter of 2022.

Ford Expedition Sales - Q4 2022 - United States

In the United States, Ford Expedition deliveries totaled 20,400 units in Q4 2022, an increase of about 15 percent compared to 17,784 units sold in Q4 2021.

During the complete 2022 calendar year, Expedition sales decreased about 24 percent to 62,007 units.
MODEL Q4 2022 / Q4 2021 Q4 2022 Q4 2021YTD 2022 / YTD 2021 YTD 2022 YTD 2021
EXPEDITION +14.71% 20,400 17,784 -24.37% 62,007 81,988

Ford Expedition Sales - Q4 2022 - Canada

In Canada, Ford Expedition deliveries totaled 805 units in Q4 2022, a decrease of about 17 percent compared to 972 units sold in Q4 2021.

During the complete 2022 calendar year, Expedition sales decreased about 28 percent to 3,516 units.
MODEL Q4 2022 / Q4 2021 Q4 2022 Q4 2021YTD 2022 / YTD 2021 YTD 2022 YTD 2021
EXPEDITION -17.18% 805 972 -27.89% 3,516 4,876

Ford Expedition Sales - Q4 2022 - Mexico

In Mexico, Ford Expedition deliveries totaled 151 units in Q4 2022, a decrease of about 19 percent compared to 186 units sold in Q4 2021.

During the complete 2022 calendar year, Expedition sales increased about 63 percent to 751 units.
MODEL Q4 2022 / Q4 2021 Q4 2022 Q4 2021YTD 2022 / YTD 2021 YTD 2022 YTD 2021
EXPEDITION -18.82% 151 186 +62.55% 751 462

Ford Expedition Sales - Q4 2022 - Colombia

In Colombia, Ford Expedition deliveries totaled 22 units in Q4 2022.

During the complete 2022 calendar year, Expedition sales totaled 53 units.
MODEL Q4 2022 / Q4 2021 Q4 2022 Q4 2021YTD 2022 / YTD 2021 YTD 2022 YTD 2021
EXPEDITION * 22 * * 53 0

Competitive Sales Comparison (USA)

Ford Expedition sales experienced a 15 percent increase to 20,400 units during the fourth quarter of 2022.

Sales Numbers - Mainstream Full-Size SUVs - Q4 2022 - USA

MODEL Q4 22 / Q4 21 Q4 22 Q4 21 Q4 22 SHARE Q4 21 SHARE YTD 22 / YTD 21 YTD 22 YTD 21
CHEVROLET TAHOE +0.78% 31,123 30,882 30% 31% -0.26% 105,756 106,030
GMC YUKON -7.60% 13,296 14,390 13% 15% -6.12% 48,220 51,365
FORD EXPEDITION +14.71% 20,400 17,784 20% 18% -24.37% 62,007 81,988
CHEVROLET SUBURBAN +14.35% 16,045 14,031 15% 14% +5.68% 50,951 48,214
JEEP WAGONEER +11.98% 5,943 5,307 6% 5% +577.12% 36,219 5,349
GMC YUKON XL -6.38% 9,464 10,109 9% 10% +3.67% 34,084 32,877
TOYOTA SEQUOIA +145.33% 4,806 1,959 5% 2% -34.15% 5,314 8,070
NISSAN ARMADA -20.24% 3,294 4,130 3% 4% -47.74% 11,923 22,814
TOTAL +5.86% 104,371 98,592 -0.63% 354,474 356,707

The Expedition was outsold by two GM models spanning four nameplates. GM’s competitors in the space are comprised of the Chevy Tahoe and Chevy Suburban, as well as the GMC Yukon and Yukon XL. Logically speaking, the Ford treats the Expedition as one model, though the nameplate technically comprises two separate models: the “regular” Expedition and the extended-length Expedition Max. The “regular” Expedition directly rivals the Tahoe and Yukon, while the extended-length Expedition Max goes up against the Suburban and Yukon XL.

Treating the Tahoe and Suburban as a single vehicle (the way Ford treats the Expedition and Expedition Max) gives Chevrolet 47,168 combined deliveries, outselling the combined results of the Expedition and Expedition Max by a whopping 26,768 units. (see running Chevy Tahoe sales and Chevy Suburban sales).

Sales Numbers - Chevy Full-Size SUVs - Q4 2022 - USA

MODEL Q4 22 / Q4 21 Q4 22 Q4 21 Q4 22 SHARE Q4 21 SHARE YTD 22 / YTD 21 YTD 22 YTD 21
TAHOE +0.78% 31,123 30,882 66% 69% -0.26% 105,756 106,030
SUBURBAN +14.35% 16,045 14,031 34% 31% +5.68% 50,951 48,214
TOTAL +5.02% 47,168 44,913 +1.60% 156,707 154,244

Meanwhile, treating the Yukon and Yukon XL as a single vehicle (again, the same way Ford treats the Expedition and Expedition Max) gives GMC 22,760 combined deliveries (see running GMC Yukon sales and GMC Yukon XL sales). This combination still outsells the Expedition by nearly 2,300 units.

Sales Numbers - GMC Full-Size SUVs - Q4 2022 - USA

MODEL Q4 22 / Q4 21 Q4 22 Q4 21 Q4 22 SHARE Q4 21 SHARE YTD 22 / YTD 21 YTD 22 YTD 21
YUKON -7.60% 13,296 14,390 58% 59% -6.12% 48,220 51,365
YUKON XL -6.38% 9,464 10,109 42% 41% +3.67% 34,084 32,877
TOTAL -7.10% 22,760 24,499 -2.30% 82,304 84,242

This places the Expedition in fourth, followed by the Jeep Wagoneer in fifth with a 12 percent increase to 5,943 deliveries, and the Toyota Sequoia in sixth, increasing 145 percent to 4,806 thanks to its recent generational changeover. The Nissan Armada slotted into last place, experiencing a 20 percent decrease to 3,249 units. 

From a segment share standpoint, the Tahoe commanded 30 percent segment share, down five percentage points, while the Yukon snagged 22 percent, up six percentage points. The Ford Expedition maintained a healthy 20 percent segment share, while the Suburban accounted for 15 percent share, down one percentage point. The Wagoneer stayed flat at six percent share, the Sequoia increased its share by three percentage points to five percent, and finally, the Armada lost two percentage points to claim three percent share.

Overall, the mainstream full-size SUV segment expanded 18 percent to 104,371 units, meaning Ford Expedition sales performed slightly below segment average.

The Ford Authority Take

While Ford Expedition sales demonstrated a not-insignificant 15 percent uptick, the fact of the matter is that year-to-date sales were down 24 percent overall. Unfortunately, it seems that ongoing supplier constraints continue to negatively affect production of many vehicles produced by FoMoCo, including the Expedition, and the sales numbers are a clear reflection of these issues.

As a reminder, the Ford Expedition received a refresh for the 2022 model year to make it a more formidable competitor to the newer Tahoe, Suburban and Yukon, as well as the new Wagoneer, which continues to eat into the shares of its rivals in the mainstream full-size SUV bracket.

The refresh included the large, vertically-oriented Sync 4 infotainment display, which is also found in the 2021 Mustang Mach-E and 2022 Ford F-150 Lightning. Additionally, this refreshed model also introduced the rugged Expedition Timberline trim as well as the Expedition Stealth Performance Package, both powered by the high-output version of the Ford 3.5L EcoBoost V6 engine.

In fact, the 2023 Ford Expedition soldiers on without any groundbreaking changes, save for a handful of feature deletions that are a sustained result of the aforementioned supplier issues.

About The Numbers

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Alexandra is a Colorado-based journalist with a passion for all things involving horsepower, be it automotive or equestrian.

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Comments

  1. Up graded interiors would be very helpful for these vehicles. They have a very spartan look, and are not luxurious at all.

    Reply
    1. Our expedition is plenty luxurious. We looked at the “upscale” interiors like one Navigator and Genesis and decided they were too blingy, and too likely to get destroyed with a family.

      Ford needs to think about these vehicles in their real context, they’re family vehicles for people with boats and RVs and space needs. They should add things like the ability to control rear seat lights from the touch screen, blatantly steal the jeep fam cam because it’s truly a killer app, add better rear seat storage, and ideally lower them down an inch or two. Wanna really win some buyers? Add a little step stool to the captains chairs so my kids and climb into their seats easier.

      Reply
  2. A point that doesn’t get made enough is that GM significantly outsells Ford in all Full-Size Truck and SUV segments, but the gap in Full-Size utilities is staggering. F-Series and GM Full-Size trucks exchange places, although GM has maintained a significantly lead in the last 3 years.

    Reply
    1. Ford sells a lot of fleet f series trucks. They offer the configuration options that expedition doesn’t. F series offers a variety of engines, vs 1 for expedition.

      Reply
  3. Sales down in Canada. Really at over $100,000 plus with XLT sitting at $93,000 that might be the problem…..or is it lack of product again no news here

    Reply
  4. The Expedition design is very bland. The side design does not have enough depth. It looks very flat and slab sided. The front looks bloated and boring. Ford needs an edgier 3D design in order to stay competitive.

    Reply
    1. Disagree. To me, Expedition is the best looking vehicle in the class. Tahoe is nice but a bit bulbous, Yukon is ok but too old person, wagoneer only looks good as an L model. Sequoia is ok but it doesn’t matter because they royally screwed up the 3rd row and cargo space. Armada is poorly packaged and slapping the Nissan front end.on the Infiniti styling didn’t work

      Reply
  5. GM outsold Ford 4:1 in this segment… very embarrassing. 25 years ago, we targeted and achieved 40% segment share (Expedition v. Tahoe/Yukon/Land Cruiser regular length models). I recognize there are more competitors now (Wagoneer, Nissan), but Expedition also now has a long wheelbase model to compete with Suburban/Yukon XL.

    Anything less than a 35% share is failure. As in nearly all vehicle segments, Ford is prioritizing margins over sales. But with Ford’s highly questionable quality, those lost customers won’t be returning and those customers who paid so much will be less tolerant of Ford’s seemingly endless parade of quality gaffes. This is not a “stay in business” proposition.

    Reply
  6. So why don’t GM and Stellantis seem to have “supply chain issues”? Maybe Ford should focus on their products rather than this excuse.

    Reply
  7. They clearly followed the 2015 Tahoe design when they released this model. The problem with that is the truck looked 4 years old when it came out and GM soon moved on to a new design. It’s pretty amazing how they get trucks but can’t get the Expedition right. Expedition is great but it needs its own style and distinction. That and for Ford to be honest with themselves that they can’t charge a premium like the do the F150 until they’ve earned it.

    Reply
  8. No one seems to mention that some of us are old school and want a V-8 engine. I won’t even consider a 6 cylinder at this time. Give the people an option like other manufacture’s.

    Reply
    1. Honestly I think this is a big point. Stats show that buyers in this segment keep their vehicles for a long time and so upkeep costs outside of warranty matter. Right or wrong, turbo motors have the reputation of being less robust than a V8. Ford needs to offer the coyote for these buyers or they will go GM and never look back.

      Reply
  9. Nooo, you don’t say!!! If Ford does not completely redo the Expedition from the front bumper to the tail bumper, GM is going to continue to dominate Ford in this segment. The Ford Expedition is so plain looking outside and inside that the only person this vehicle appeal to are they same people that wears short sandals with socks. Ford need to get new engineers to redo it large SUVs, if Ford does not, they might as well bring back the station wagons because the Expedition is outdated just like the station wagons. If you ever wondered why GM stocks are so much more than Ford stocks, this is the very reason why!! Ford is too ignorant or too cheap to address this issue.

    Reply
  10. Add the 3.5 Hybrid (from the F150) as well as the PHEV from the Euro Explorer as optional engines and give this beast some much needed differentiation!

    Reply
    1. PHEV version of the power boost would likely be enough to get us to upgrade our 2019. Just power boost isn’t enough. As long as they don’t stick us with the stupid vertical screen or the ugly and laggy digital cluster, I’d be sold.

      Reply
  11. There have been rumors that Ford hired a Design Engineer from (Renualt) to revamp the very
    poplar Expedition line ….What..a mess… when the refresh was introduced ….I Betted that sales
    will defiantly decline ….accordingly to the (misfitted mainly on front end) styling on such a iconic vehicle…. How did that get overlooked and who’s in charge……

    Reply
  12. Expedition is Fords best product overall, but Ford will never sell as many Expeditions as GM sells it’s SUVs for a couple reasons. Most importantly is capacity, Ford simply doesn’t build as many Expeditions as GM does Tahoe’s, Yukon’s, etc. GM has a lot of fleet buyers for those that Ford does not. GM has more dealers and sales channels than Ford, so it is flat out, easier to buy a GM SUV than a Ford one.

    Secondly, GM offers way more configurations of Tahoe/Yukon. They offer 2 V8 motors, one that’s small and efficient and one that’s larger and more powerful, and both are less complex and presumably easier to maintain than Ford’s solo engine option. GM also offers a small diesel for insanely good efficiency, especially when towing.

    Expedition is better packaged than the GM versions, and while appearances are subjective, the build quality on the Fords seems to be better than the GMs. Ford also does a MUCH better job on the options packaging than GM (example, RST models could not get adaptive cruise until 23, and still can’t get cooled seats. You have to step up to a premier for that, but you can’t get the blacked out appearance on premier).

    Expedition is still a class leader, but it will never outsell GM due to GM’s larger presence. Wagoneer is nicer, but more money and a bit polarizing in looks. I think Ford could pick up some additional market share by offering a diesel, a V8, or better yet, both. A coyote motor in the 550 HP range with an ecoboost style turbo setup should be the range topper in an ST model. Better yet, pair that with a PHEV system so you have electric only for 25 miles or so, and top notch performance and range.

    We love our Expedition, my only complaint is I wish I’d gone for a max, the fuel tank on the regular length is smaller than of like. Ford should find a way to squeeze another 5 gallons of gas tank size in both models.

    Reply

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