As Ford Authority reported last September, the Ford F-150 Lightning was one of the finalists for the prestigious 2023 North American Truck of the Year award, an honor that went to the Ford Maverick in 2022, while the Ford Bronco was named as the 2022 North American SUV of the Year as well. The Ford F-150 Lightning was competing against two other finalists – the Chevrolet Silverado ZR2 and Lordstown Endurance – for NATOTY honors, and as it turns out, the EV pickup prevailed, keeping this particular award in The Blue Oval’s possession for another year.
Adding to a list of accolades that already includes 2023 MotorTrend Truck of the Year, a Kelley Blue Book Best Buy Award for Best Electric Truck, and the 2023 Commercial Green Car of the Year award from Green Car Journal, this particular win for the Ford F-150 Lightning makes it three consecutive years that The Blue Oval has taken home North American Truck of the Year honors after the ICE Ford F-150 won that same award in 2021, followed by the Maverick last year.
To win the North American Truck of the Year, vehicles must be new or substantially changed for the year. The jury of 50 professional automotive journalists from across North America choose a winner based on innovation, design, safety, performance, technology, user experience, driver satisfaction, and value.
“When America’s best-selling vehicle goes electric you know the transition has momentum,” said Karl Brauer, NACTOY juror and freelance journalist for Forbes. “Ford’s effort to create an all-electric F-150 is remarkable because it combines the standard truck’s dimensions, which means it retains massive aftermarket support, with substantial upgrades to areas like storage and mobile power support. It’s really the best of all worlds, giving the F-150 Lightning a wide range of applications for both traditional and new-to-the-segment truck customers.”
“Earning North America’s Truck of the Year is huge for the team that has been working so hard to build and deliver as many Lightnings as possible, as quickly as possible,” said Jim Farley, Ford president and CEO. “We’re moving fast to further ramp production to a 150,000 run rate this fall and pushing to improve every aspect of this truck. We’ve started delivering Lightnings from the factory with a fantastic new user interface update to improve the driver experience that we’ll also roll out to all of our Lightning owners over-the-air.”