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Ford F-Series Sales Continue Segment Dominance In Q4 2022

Ford F-Series sales decreased in the United States while increasing in Mexico and Canada during the fourth quarter of 2022.

Ford F-Series Sales - Q4 2022 - United States

In the United States, Ford F-Series deliveries totaled 186,650 units in Q4 2022, a decrease of about 2 percent compared to 191,173 units sold in Q4 2021. Of these, Ford F-150 Lightning sales totaled 6,464 units.

During the complete 2022 calendar year, F-Series sales decreased about 10 percent to 653,957 units. Of these, the F-150 Lightning accounted for 8,760 units.
MODEL Q4 2022 / Q4 2021 Q4 2022 Q4 2021YTD 2022 / YTD 2021 YTD 2022 YTD 2021
F-SERIES -2.37% 186,650 191,173 -9.92% 653,957 726,004

Ford F-Series Sales - Q4 2022 - Canada

In Canada, Ford F-Series deliveries totaled 30,426 units in Q4 2022, an increase of about 9 percent compared to 27,980 units sold in Q4 2021.

During the complete 2022 calendar year, F-Series sales decreased about 1 percent to 114,729 units.
MODEL Q4 2022 / Q4 2021 Q4 2022 Q4 2021YTD 2022 / YTD 2021 YTD 2022 YTD 2021
F-SERIES +8.74% 30,426 27,980 -1.44% 114,729 116,401

Ford F-Series Sales - Q4 2022 - Mexico

In Mexico, Ford F-Series deliveries totaled 3,495 units in Q4 2022, an increase of about 12 percent compared to 3,110 units sold in Q4 2021.

During the complete 2022 calendar year, F-Series sales increased about 23 percent to 11,589 units.
MODEL Q4 2022 / Q4 2021 Q4 2022 Q4 2021YTD 2022 / YTD 2021 YTD 2022 YTD 2021
F-SERIES +12.38% 3,495 3,110 +23.20% 11,589 9,407

Competitive Sales Comparison (USA)

Ford F-Series sales (see running F-Series sales) maintained the top spot in the full-size pickup segment in Q4 2022, despite slipping two percent to 186,650 units during the quarter.

The Chevrolet Silverado earned second (see running Silverado sales), posting a very healthy 23 percent gain to 141,912 deliveries. The Ram Pickup took third, slipping 22 percent to 105,255 units, followed by the GMC Sierra (see running Sierra sales) in fourth with a 23 percent uptick to 72,415 deliveries. The Toyota Tundra placed fifth, up 75 percent to 29,727 units, while the Nissan Titan took sixth (and last) place, sliding 44 percent to 2,567 units. Given news that Nissan has no plans to redesign the Titan after the current generation, the pickup will be discontinued around 2025.

Sales Numbers - Full-Size Mainstream Pickup Trucks - Q4 2022 - USA

MODEL Q4 22 / Q4 21 Q4 22 Q4 21 Q4 22 SHARE Q4 21 SHARE YTD 22 / YTD 21 YTD 22 YTD 21
FORD F-SERIES -2.37% 186,650 191,173 35% 37% -9.92% 653,957 726,004
CHEVROLET SILVERADO +23.00% 141,912 115,376 26% 22% -1.23% 523,249 529,765
RAM RAM PICKUP -21.81% 105,255 134,616 20% 26% -17.75% 468,344 569,388
GMC SIERRA +25.42% 72,415 57,738 13% 11% -2.97% 241,522 248,924
TOYOTA TUNDRA +75.42% 29,727 16,946 6% 3% +27.19% 104,246 81,959
NISSAN TITAN -44.41% 2,576 4,634 0% 1% -45.04% 15,063 27,406
TOTAL +3.47% 538,535 520,483 -8.11% 2,006,381 2,183,446

From a segment share standpoint, Ford F-Series accounted for a segment-best 35 percent share, down two percentage points compared to Q4 2021. The Silverado posted 26 percent share, up four percentage points, while the Ram earned 20 percent share, down six percentage points. The Silverado’s corporate cousin, the Sierra, posted a segment share of 13 percent, up two percentage points, while the Tundra earned six percent, up three percentage points. Finally, the Titan’s share was essentially nil, down one percentage point.

The full-size pickup truck segment contracted three percent to 538,535 units during Q4 2022, meaning that F-Series sales underperformed the segment average.

It’s worth noting that adding up Q4 2022 sales of General Motors’ two trucks – the Silverado and Sierra – results in 214,327 combined deliveries, knocking the F-Series from the top spot by a 27,677 units and earning 40 percent segment share.

Sales Numbers - GM Full-Size Mainstream Pickup Trucks - Q4 2022 - USA

MODEL Q4 22 / Q4 21 Q4 22 Q4 21 YTD 22 / YTD 21 YTD 22 YTD 21
CHEVROLET SILVERADO +23.00% 141,912 115,376 -1.23% 523,249 529,765
GMC SIERRA +25.42% 72,415 57,738 -2.97% 241,522 248,924
TOTAL +23.81% 214,327 173,114 -1.79% 764,771 778,689

Below, we are including Honda Ridgeline sales for informational purposes, since the model straddles the midsize and full-size pickup truck segments.

Sales Numbers - Honda Ridgeline - Q4 2022 - USA

MODEL Q4 22 / Q4 21 Q4 22 Q4 21 YTD 22 / YTD 21 YTD 22 YTD 21
RIDGELINE -0.31% 10,450 10,483 +3.40% 42,762 41,355

The Ford Authority Take

Not even the extremely popular Ford F-150 and Ford Super Duty pickups have been safe from the hardships brought about by ongoing supplier issues and other constraints. The result was clearly seen during Q4, as F-Series was in the red, losing two percentage points in segment share as cross-town rival, GM, saw very healthy growth in Silverado and Sierra sales.

Nevertheless, the F-Series retained its position as best-selling pickup nameplate for the 2022 calendar year, though it’s worth noting that combined sales of the Silverado and Sierra ranges results in 764,771 cumulative deliveries, over 100K units higher than the 653,957 units recorded by the F-Series.

2023 Ford Super Duty

The addition of the refreshed 2023 Super Duty line will certainly have a positive effect on Ford F-Series sales throughout the year, so long as production keeps up with demand. In fact, order banks took in 50,000 orders in the first week they were open – a number that grew to 150,000 by the end of November, indicating that the heavy duty pickup is in very high demand.

  • All percent change figures compared to Ford F-Series sales in Q4 2021, unless otherwise noted
  • In the United States, there were 78 selling days in Q4 2022 and 78 selling days in Q4 2021
  • Ford Motor Company Q4 2022 sales reports:
  • Ford F-Series sales include:
    • Ford F-150 and variants, including battery electric F-150 Lightning
    • Ford F-Series Super Duty models, including:
      • Ford F-250 Super Duty and variants
      • Ford F-350 Super Duty and variants
      • Ford F-450 Super Duty and variants
      • Ford F-550 Super Duty and variants
    • Ford F-Series Chassis Cab
    • Ford F-650 and F-750 are not included in these sales, as Ford records their sales separately as Ford Heavy Trucks sales
  • Ram Pickup sales include:
    • Ram 1500 pickup and variants
    • Ram 2500 pickup and variants
    • Ram 3500 pickup and variants
    • Ram Chassis Cab
  • Chevrolet Silverado sales include:
    • Chevrolet Silverado 1500 and variants
    • Chevrolet Silverado Heavy Duty models, including:
      • Chevrolet Silverado 2500 HD and variants
      • Chevrolet Silverado 3500 HD and variants
      • Chevrolet Silverado Heavy Duty Chassis Cab
    • Chevrolet Silverado Medium Duty Chassis Cab
  •  GMC Sierra sales include:
    • GMC Sierra 1500, Sierra Denali 1500 and variants
    • GMC Sierra Heavy Duty models, including:
      • GMC Sierra 2500HD, GMC Sierra 2500HD Denali and variants
      • GMC Sierra 3500HD, GMC Sierra 3500HD Denali and variants
      • GMC Sierra HD Chassis Cab
  • Toyota Tundra sales include:
    • Toyota Tundra and variants
  • Nissan Titan sales include:
    • Nissan Titan and variants
    • Nissan Titan XD and variants

Alexandra is a Colorado-based journalist with a passion for all things involving horsepower, be it automotive or equestrian.

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  1. Johnny

    Don’t make no difference if you can’t get um

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