Ford F-Series Sales Continue Segment Dominance In Q4 2022

Ford F-Series sales decreased in the United States while increasing in Mexico and Canada during the fourth quarter of 2022.

Ford F-Series Sales - Q4 2022 - United States

In the United States, Ford F-Series deliveries totaled 179,793 units in Q4 2022, a decrease of about 6 percent compared to 191,173 units sold in Q4 2021. Of these, Ford F-150 Lightning sales totaled 6,464 units.

During the complete 2022 calendar year, F-Series sales decreased about 12 percent to 638,340 units. Of these, the F-150 Lightning accounted for 8,760 units.

Ford F-Series Sales - Q4 2022 - Canada

In Canada, Ford F-Series deliveries totaled 30,426 units in Q4 2022, an increase of about 9 percent compared to 27,980 units sold in Q4 2021.

During the complete 2022 calendar year, F-Series sales decreased about 1 percent to 114,729 units.

Ford F-Series Sales - Q4 2022 - Mexico

In Mexico, Ford F-Series deliveries totaled 3,495 units in Q4 2022, an increase of about 12 percent compared to 3,110 units sold in Q4 2021.

During the complete 2022 calendar year, F-Series sales increased about 23 percent to 11,589 units.

Competitive Sales Comparison (USA)

Ford F-Series sales (see running F-Series sales) maintained the top spot in the full-size pickup segment in Q4 2022, despite slipping two percent to 186,650 units during the quarter.

The Chevrolet Silverado earned second (see running Silverado sales), posting a very healthy 23 percent gain to 141,912 deliveries. The Ram Pickup took third, slipping 22 percent to 105,255 units, followed by the GMC Sierra (see running Sierra sales) in fourth with a 23 percent uptick to 72,415 deliveries. The Toyota Tundra placed fifth, up 75 percent to 29,727 units, while the Nissan Titan took sixth (and last) place, sliding 44 percent to 2,567 units. Given news that Nissan has no plans to redesign the Titan after the current generation, the pickup will be discontinued around 2025.

Sales Numbers - Full-Size Mainstream Pickup Trucks - Q4 2022 - USA

From a segment share standpoint, Ford F-Series accounted for a segment-best 35 percent share, down two percentage points compared to Q4 2021. The Silverado posted 26 percent share, up four percentage points, while the Ram earned 20 percent share, down six percentage points. The Silverado’s corporate cousin, the Sierra, posted a segment share of 13 percent, up two percentage points, while the Tundra earned six percent, up three percentage points. Finally, the Titan’s share was essentially nil, down one percentage point.

The full-size pickup truck segment contracted three percent to 538,535 units during Q4 2022, meaning that F-Series sales underperformed the segment average.

It’s worth noting that adding up Q4 2022 sales of General Motors’ two trucks – the Silverado and Sierra – results in 214,327 combined deliveries, knocking the F-Series from the top spot by a 27,677 units and earning 40 percent segment share.

Sales Numbers - GM Full-Size Mainstream Pickup Trucks - Q4 2022 - USA

Below, we are including Honda Ridgeline sales for informational purposes, since the model straddles the midsize and full-size pickup truck segments.

Sales Numbers - Honda Ridgeline - Q4 2022 - USA

The Ford Authority Take

Not even the extremely popular Ford F-150 and Ford Super Duty pickups have been safe from the hardships brought about by ongoing supplier issues and other constraints. The result was clearly seen during Q4, as F-Series was in the red, losing two percentage points in segment share as cross-town rival, GM, saw very healthy growth in Silverado and Sierra sales.

Nevertheless, the F-Series retained its position as best-selling pickup nameplate for the 2022 calendar year, though it’s worth noting that combined sales of the Silverado and Sierra ranges results in 764,771 cumulative deliveries, over 100K units higher than the 653,957 units recorded by the F-Series.

The addition of the refreshed 2023 Super Duty line will certainly have a positive effect on Ford F-Series sales throughout the year, so long as production keeps up with demand. In fact, order banks took in 50,000 orders in the first week they were open – a number that grew to 150,000 by the end of November, indicating that the heavy duty pickup is in very high demand.