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Ford Authority

Ford Maverick Assembly Plant To Add Third Shift This July

In its very first year on sale, the Ford Maverick proved to be a tremendous success by any regard, even amid crippling supply chain issues that hampered production of the new compact pickup. Even so, the Ford Maverick managed to outsell its big brother, the Ford Ranger, last year, while the automaker took a whopping 86,000 orders for the 2023 model in just a week before shutting order banks down. Now, with production of the 2023 Maverick underway at the Hermosillo Assembly plant in Mexico, that same facility will soon add a third shift, according to Uniradio Informa.

The new third shift is slated to begin in July, and Ford will reportedly hire 1,100 new direct workers and 5,000 indirect employees at the Hermosillo plant to support the expansion, according to Jesús Gámez García, president of the National Council of the Maquiladora and Export Manufacturing Industry. The move, as one might expect, stems from high demand for the Ford Maverick in the U.S.

“This pickup is the one that is triggering the opening of a third shift, it would be very good. And I know that Ford managers have been commenting on it, looking to bring new suppliers for Ford here, because as we create a local, cluster-type production chain, we become more competitive and logistics costs and delivery times are reduced,” García said.

Though such a move figures to help ramp up production of the Ford Maverick, the compact pickup is also facing numerous supply chain issues, just like most every new model on sale today. The most recent, as Ford Authority reported last month, include the Hybrid model, XL trim, Ford Co-Pilot360, the Co-PIlot360 Assist Package, XLT Luxury Package, Lariat Luxury Package, and Tremor Off-Road Package.

We’ll have more on the Maverick soon soon, so be sure and subscribe to Ford Authority for the latest Ford Maverick news and comprehensive Ford news coverage.

Brett's lost track of all the Fords he's owned over the years and how much he's spent modifying them, but his current money pits include an S550 Mustang and 13th gen F-150.

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Comments

  1. EcoBoost29579

    Bout time. Kinda late.

    Reply
    1. RWFA

      What would you have Ford do, add a 3rd shift so workers could stand around looking at each other because there were not yet enough parts to support a 3rd shift?

      Reply
      1. Happy

        RWFA, I’m going to start this by saying I’m genuinely not trying to be rude or sarcastic. You seem to be heavily involved in the Maverick comments sections. At times I can tell if you’re mocking commenters who feel frustrated at Ford, or if you too are frustrated. You agree with some, and seem sarcastically critical of others. Do you have a Maverick? I’d love to hear about your personal experience. Also, do you work for Ford? I’m genuinely curious. I’m looking forward to getting a Maverick at some point!

        Reply
        1. RWFA

          Don’t have any skin in Mav or Ford game, nor any direct familial connections to FMC except growing up in Detroit and being partial to the brand.

          That said, lots of close work over a long, extremely varied and continuing career with and in most OEMs (never a direct employee), physically on 4 continents (contact with 5th) so lots of contacts and friends, many of whom are Ford.

          Don’t have a Mav. Closest is sister who would get one if her Honda Fit were ready to die but it’s not, it’s a reliable and good little car.

          I too am curious and interested to hear of folks Mav experiences and you might have seen me ask several what they like and dislike.

          Unfortunately, unlike the drive by and professional bad faith trolls (who, you’re right, I enjoy mocking) and bellyachers, I’ve never seen an actual Mav owner return to answer so I keep asking.

          I also don’t consider most folks who express frustration at delays to be bellyachers either. When they indicated poor communication I’ve suggested they see if Ford has their email by either checking with dealer or
          calling Ford directly. (As Ford committed to sending updates to customers no later than every 45 days; that’s the least Ford can do, so they should avoid the own goal of f’ing that up.)

          Similarly, I have criticized Ford’s seemingly poor customer communication on production changes and delays as reflected in what seemed good faith complaints (although I think some is due to incompetent or unscrupulous dealers, but don’t put the customers email in the Ford system).

          Thanks for asking!

          Ps Mike Says below, thanks.

          Agree, and have also commented here extensively that Ford/Farley are in process of shedding a century of accretions built up for product, distribution, sales and customers that are ceasing to exist (the dirty bath water.)

          What I don’t agree with is Ford throwing out its Tier 0 OEM Status baby with the bath water.

          Ps To other Mike, thanks for playing, your maturity and great analytical conclusions complete me!

          PS To Kevin James, Thanks and sorry, I’ll keep making fair and earned comments.

          As I’ve said before all are cut to fit, some are fit to cut. To wit, MikeS’ reply to Happy is just more childishness and stupidity on parade.

          Reply
          1. catalina c

            Never had a problem in our family with Ford communications. Do you have an extremely popular and rare Ford product you actually ordered new? Our family has three Mavs, waiting on a fourth. Followed the requirements to order. Picked up two nails so far. Obviously Ford’s fault. Did your Ford GT order go through? I was at a dealer once where a garbage can outside was full. Again, FoMoCo has failed its customers!

            Reply
          2. Mike says....

            Nice speech… but real issues remain in and around Ford and their dealerships. As one of the original big 3…. one would hope all facets of the company would be state of the art and hold a leadership position in the industry, generally…. but they don’t. I still maintain that Ford needs to re-invent itself in a rapidly changing world. Their current path is losing market share despite having good product. Mr. Farley is a very innovative and an experienced manager who is saddled with a ton of legacy staff and management. While many here throw rocks at him…. where do they think Ford/Lincoln would be today without him? Your knowledge is impressive, however your style does not endear you to many which is too bad really!

            Reply
          3. mike s

            For everybody out there let me sum up what RWFA said. He’s an arrogant A Hole who thinks his opinion is more important than anyone else’s, and thus his criticism is warranted.

            Reply
          4. Kevin James

            Now THIS is the sort of comment I wish RWFA would write more often.
            You’re actually quite a fine contributor when you lose the condescending attitude toward others whose opinions you don’t like.
            Thank you!

            Reply
          5. mike s

            Like I said.

            Reply
        2. mike s

          Happy, I’m sure RWFA wishes you weren’t.

          Reply
          1. RWFA

            🙄

            Reply
  2. James Billock

    USA——not Mexico

    Reply
  3. NEVAstop

    Hope I don’t get a third shift Maverick lol.

    Reply
  4. Randy Spalding

    When can I order a maverick this year 2023. Wondering here in Arkansas. Let me know please thanks 👍

    Reply
    1. Mike

      They closed the order banks in September 2022 for the 2023 trucks. I am guessing we won’t see FOMO taking any new orders until possibly the Fall of 2023.

      Reply
    2. Rachael Schubert

      Probably Sept (mid-month) of CY 23 will be opening for model year 2024 Maverick

      Reply
  5. Mike

    Finally a third shift. I ordered the hyrbid in September, so hopefully I’ll get it before the end of the summer. Maybe………….

    Reply
    1. NoComment

      Same here. If Ford doesn’t deliver it this model year then I’ll just wait for the Toyota version if they announce for MY24…

      Reply
    2. Eric Barrows

      So, where do you live Mike?You must have ordered it during the one week they had the order banks open.You don’t have a build date yet?That doesn’t make sense, as I ordered mine the second day(September 16th) and it arrived in Denver on Dec 27th with a build date of December 2. Don’t know why it would take 2 weeks longer to get anywhere in the U.S.Did you order with all the chip shortage components possibly?

      Reply
      1. Eric Barrows

        My XLT came with the 360 package, which was supply constrained!

        Reply
      2. Billy M

        I ordered mine in that same week, and purposely ordered the base XL with the only options being the trailer hitch receiver and a full sized spare. I figured they (Ford) might be smart enough, in this constrained environment, to build what they had parts for first to get them out the door….but no, it seems like they are building the ones with the most expensive add-ons that are not constrained to get more cash in the door. Smart business decision, but sucks for us that tried to help them out with a base order.

        Reply
  6. KBD

    I ordered two Mavericks during the 6-day window. One hybrid, one AWD, FX4. I’m looking forward to getting them, one day………….

    Reply
  7. Carl

    I ordered 9/23/21, hybrid Lariat, got a vin number for ‘22 then got pushed back to a’23. Now have a new vin number for a’23 and build date of 2/6/23. Hoping for the best!

    Reply
  8. John C. Murray

    Can anyone provide clarity on if the specific “supply chain” issues are severe enough that NO Mavericks with a supply-constrained part are being produced, or is the impact such that there are at least SOME Mavericks with those components being produced? And if it’s the latter, can you share what the priority of the production process is for the orders that have been submitted? My order was placed back on 9/15/2021 (!), literally 493 days ago! Does my order get prioritized to be produced before other orders that came after September 2021?

    Reply
    1. Larry McElvogue

      John I have asked for the information about priority lists and haven’t seen or heard from anyone.

      Reply
    2. Rachael Schubert

      For your question about production priority, look at your order confirmation. If you a carry over from’22 you should see a “10.” People who ordered a 23 in Sept if ‘22 should be a 15 or higher. This means you’re a higher build if it’s apples versus apples build. Your order is only prioritized before MY 23 orders placed on Sept 22. You don’t get to jump people who ordered during model year 21 for the 22, which carried over. Hope that made sense

      Reply
  9. Jim

    Good friend and college roommate lives near by in the wilds of Wyoming. He ordered a XLT Maverick Tremor during the 4-day “window” (Oct/Nov?) from my dealer in Iowa. He doesn’t like add-on “electronic stuff” as he calls it, so didn’t order them. It’s not stripped down and was ordered with a sunroof. He picked it up a week and a half ago. The dealer suggested that he, the dealer, have items that may effect delivery installed locally; i.e. bed liner, bed cover, mud flaps, and rubber floor mats. In my mind one or two things have affected his order. 1) the stars aligned and his order happened to be timed perfectly, or 2) Ford wants to get Tremors on the street as a rolling advertisements. Ford communicated with him in a manner expected as well. He received his VIN and production date within a month and there were no delays from that original date. That’s a real contrast from another Maverick customer from the same dealer. It has all the add-ons and the customer has been waiting over a year and still does not have a VIN or production date. Suspect a third shift will be to fill orders for the lower end models without supply chain extras just to keep customers from what some have indicated, order from GM or Toyota given their indication to build in that segment.

    Reply
    1. RWFA

      Agree with getting tremors out on streets to promote brand but also because these have greater marginal profit than some other versions.

      Don’t necessarily agree that 3rd will have extremely different mix than other shifts, but it may.

      To the extent orders, customer take rates and robust supply allows it, generally, to balance the line and not burn out the workers, the line runs with a variety of trim levels. (In the past to avoid line skips, certain vehicles were built on spec to create variance in trim and option installation rates.)

      Reply
      1. mike s

        Like I said.

        Reply
        1. RWFA

          Ditto.

          What does S stand for anyhow?

          Oh wait, I think I used that word already in my reply about you above.

          Reply
  10. Robert

    Ford you needed a 3rd shift like yesterday too little to late NOW’s the time not July come on guys and gals get your rears in gear don’t make your already frustrated customers wait any longer I know because I am one of them

    Reply
    1. RWFA

      What’s the point of a production shift if ya ain’t got parts man?

      Reply
      1. Rachael Schubert

        I seriously doubt they’re going to have an entire shift idle. Obviously they’re hiring due to lagging labor versus supply/demand. It isn’t like Ford just started hiring production workers this century.

        Reply
  11. AV

    I ordered an eco boost and a hybird at the same time oct 2021, got the eco boost in nov 2022 but still waiting on the hybird, jan 2023.

    Reply
  12. mike s

    RWFA, your comment to EcoBoost29579 started things off today. It was a comment made to embarrass and belittle. This is common for you, yet my comment about you wishing people unhappiness is stupid? You admit you mock people, THAT IS STUPID. You do not consider anyone’s feelings but your own. Some may think you contribute something to this site but all you really do is state the obvious, but do it in a convoluted way that allows some to think you’re knowledgeable. You are a nobody looking for approval and you think your abuse of the average Joe is cool. Fact is, you’re like the high school bully, searching for validity. Keep your demeaning comments to yourself, it will make everything else you say more credible.

    Reply
    1. RWFA

      Are you and Joe one and the same?

      Are you part of the bad faith cross-posting FUDster teams that are regurgitating their nonsense here.

      One of these clowns suggested I should post under different handles, which I haven’t, won’t, and don’t need to do.

      You can continue your ineffectual lashing out if you desire but if you have some experience, or facts, bring them.

      Bring FUD or BS and I’m probably not going to please you, or and certainly not those who are here in bad faith, but I’m not really looking for approval.

      I never wished anybody unhappiness, that was you projecting your narrative onto me.

      And as for my “convoluted approach”, you essentially say I’m talking complicated nonsense (trying to confuse to appear knowledgeable? What does that even mean?), but could be taken seriously by you if I were just nicer? I’m not even going to call that stupid because that is some truly garbled logic.

      Reply
  13. Leonard Giardelli

    I don’t know about anybody else but I’ve been waiting since November of 2021 to get a Maverick I’ve laid some money down to the dealer and that’s the last I heard anything about getting my Maverick I’m an older gentleman 65 don’t know how much longer I got on this Earth but the one thing I wanted was a brand new truck first one I’ve ever buy in my life and probably your last except nobody in Ford can even give me an idea when I might possibly get a bill date let alone a real truck so hopefully before I die and yes I’m frustrated and I’m sure there’s a lot of other people out there better frustrating and four don’t care nothing one about it I always tell Ford in a larger capacity than what they showed me to be now breaks my heart

    Reply
    1. Adam

      I suspect the year + wait for 2021/22 orders is a result of significant supply chain and Covid issues. As we return to “normal” It seems that Ford is clearing these 2022 orders in January/February and we will see the 2023 orders (from September 2022) start appearing around April.

      Reply
      1. RWFA

        Hopefully your suggested timing is the case and even if not, then hopefully the 3rd shift coming online in mid year will clear the backlog before 2024 order banks open up.

        At any rate, Ford ramping up activities to have a third shift, and there’s a lot of hiring and training necessary to achieve that, is a great leading indicator in Ford’s faith that
        a) the parts will be there to tin a 3rd, and
        b) there will be sustainable market demand (both macroeconomic and Mav brand) into which to sell these cars. (As nobody adds a shift expecting to lay it off anytime soon.)

        Reply
    2. Eric Barrows

      Wow,Leonard, I feel so bad mentioning how rapidly I got mine.Im 67 and this will be my last new truck.My first Ford.Did you ask for all the goodies on it?The way the Industry is today it seems like just one constrained item puts you at the bottom.I decided rather then compromise I would ask for what I want and just wait.Amazed I received it so soon as my health has taken a turn for the worst and may not enjoy it for very long.That being said, I truly hope Ford steps it up and gets that truck to you very soon!It’s a great truck and a lot of fun.Stay safe and good luck!

      Reply
    3. RWFA

      Sorry to hear this story Len.

      That’s surely the opposite of how it should go. I’m sure nobody on the FMC side wants this either.

      What does your dealer say?

      You should get a status email from Ford every 45 days, did Ford ever send you an email?

      If not, did your dealer not give your email address to Ford? If you’re not sure check that out.

      Have you tried to call Ford customer service toll free? I don’t know how well that works but some here have done it and it may be worth a try.

      As for build dates, some have indicated that the dates they have received have slipped, worst I’ve seen was twice.

      Keep in mind that these days with supply chain problems, build dates are provisional, and are made based on Ford’s releases into the supply base, but if a supplier short ships without adequate advance notice, this can jumble up production planning something awful.

      There’s a thing called the Marti Report for folks who own old Ford products and it gives a listing of all the order and build info from when the car was built.

      One thing I’ve noticed in those reports, is that even then, there were discrepancies between scheduled build dates and actual builds; some happened ahead of schedule and others later (even without Covid jumbled supply chain situation we live with these days.)

      But let’s hope that Covid and supply chain both cooperate and continue to improve so that the 3rd shift can build your Mav!

      Reply
  14. Ron McCroden

    Still waiting for my Maverick. Ordered Feb.21, 2022, almost 11 months ago. HELLO. When am I going to get it?

    Reply
  15. Ron McCroden

    11 months ago TODAY

    Reply
    1. Lisa

      Don’t hold your breath. I ordered Vov 2021……..

      Reply
  16. Sandy

    I placed my 2023 Maverick order with a local dealer and gave $500 deposit in August 2022. When orders opened they placed mine first. I made sure to order XL and only added back window so nothing would hold up my order. I don’t have it yet, but am patiently waiting.

    Reply
    1. Tom

      Ordered my 2022 Maverick in April 2022 plunking down $1,000.00. Ordered the non hybrid as dealer said I would get it faster than a hybrid….10 months now. 4 months since I got confirmation that my order for a 2022 has been changed to a 23 and I will be notified when the build is actually scheduled.

      Reply
  17. Duane

    A lot of whiners. This sounds like Twitter or falsebook

    Reply
  18. Ira

    I ordered my maverick lariat with just about everything on December 16th 2021. Have gotten 2 emails from Ford about supply issues. I am in my 80’s and want to get is soon.

    Reply
    1. RWFA

      It’s, was one of those emails within the last 45 days or so?

      If not or it’s been much longer than that, you might want to call your dealer or Ford to see that your order is still creeping forward.

      Wishing you luck, and please let us know how it works out!

      Reply
      1. Tom

        My dealer response is always that they can’t get info from Ford.

        Reply
  19. Lisa

    Cool. Maybe I can get a start date on the Maverick I ordered back in Nov 2021. I’m about to give up!

    Reply
    1. Tom

      Seeing this I don’t feel so bad, except that I really wanted my truck by now. Ordered mine in 2002 and confirmation from Ford is I will be getting a 2023.

      Reply
  20. Tom

    Fascinating….there are supply chain issues per the 12/20/22 email I received from Ford regarding my 2022 that wasn’t built but converted to 2023 “We are still experiencing delays due to the supply chain challenges that Ford and our industry are facing at this time.” My question would be if you don’t have the supplies what will be accomplished by a third shift?

    I ordered my truck as a non hybrid as the dealer said I would have at least a one year wait for same…well, non hybrid, with only the driver assist package and it’s been 10 months.

    At least I received confirmation that they will be building me a 2023….but the question is when!

    Reply

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