In its very first year on sale, the Ford Maverick proved to be a tremendous success by any regard, even amid crippling supply chain issues that hampered production of the new compact pickup. Even so, the Ford Maverick managed to outsell its big brother, the Ford Ranger, last year, while the automaker took a whopping 86,000 orders for the 2023 model in just a week before shutting order banks down. Now, with production of the 2023 Maverick underway at the Hermosillo Assembly plant in Mexico, that same facility will soon add a third shift, according to Uniradio Informa.
The new third shift is slated to begin in July, and Ford will reportedly hire 1,100 new direct workers and 5,000 indirect employees at the Hermosillo plant to support the expansion, according to Jesús Gámez García, president of the National Council of the Maquiladora and Export Manufacturing Industry. The move, as one might expect, stems from high demand for the Ford Maverick in the U.S.
“This pickup is the one that is triggering the opening of a third shift, it would be very good. And I know that Ford managers have been commenting on it, looking to bring new suppliers for Ford here, because as we create a local, cluster-type production chain, we become more competitive and logistics costs and delivery times are reduced,” García said.
Though such a move figures to help ramp up production of the Ford Maverick, the compact pickup is also facing numerous supply chain issues, just like most every new model on sale today. The most recent, as Ford Authority reported last month, include the Hybrid model, XL trim, Ford Co-Pilot360, the Co-PIlot360 Assist Package, XLT Luxury Package, Lariat Luxury Package, and Tremor Off-Road Package.
We’ll have more on the Maverick soon soon, so be sure and subscribe to Ford Authority for the latest Ford Maverick news and comprehensive Ford news coverage.
Comments
USA——not Mexico
Hope I don’t get a third shift Maverick lol.
When can I order a maverick this year 2023. Wondering here in Arkansas. Let me know please thanks 👍
They closed the order banks in September 2022 for the 2023 trucks. I am guessing we won’t see FOMO taking any new orders until possibly the Fall of 2023.
Probably Sept (mid-month) of CY 23 will be opening for model year 2024 Maverick
Finally a third shift. I ordered the hyrbid in September, so hopefully I’ll get it before the end of the summer. Maybe………….
Same here. If Ford doesn’t deliver it this model year then I’ll just wait for the Toyota version if they announce for MY24…
So, where do you live Mike?You must have ordered it during the one week they had the order banks open.You don’t have a build date yet?That doesn’t make sense, as I ordered mine the second day(September 16th) and it arrived in Denver on Dec 27th with a build date of December 2. Don’t know why it would take 2 weeks longer to get anywhere in the U.S.Did you order with all the chip shortage components possibly?
My XLT came with the 360 package, which was supply constrained!
I ordered mine in that same week, and purposely ordered the base XL with the only options being the trailer hitch receiver and a full sized spare. I figured they (Ford) might be smart enough, in this constrained environment, to build what they had parts for first to get them out the door….but no, it seems like they are building the ones with the most expensive add-ons that are not constrained to get more cash in the door. Smart business decision, but sucks for us that tried to help them out with a base order.
Right! I did the same thing as you did
I ordered my base XL hybrid model September 15th and nothing but crickets from Ford I live in Washington State No build date yet 🙁
Ordered my XLT the first day 2hrs in. No build date or any info except every 45 days and another excuse.
I ordered two Mavericks during the 6-day window. One hybrid, one AWD, FX4. I’m looking forward to getting them, one day………….
I ordered 9/23/21, hybrid Lariat, got a vin number for ‘22 then got pushed back to a’23. Now have a new vin number for a’23 and build date of 2/6/23. Hoping for the best!
Can anyone provide clarity on if the specific “supply chain” issues are severe enough that NO Mavericks with a supply-constrained part are being produced, or is the impact such that there are at least SOME Mavericks with those components being produced? And if it’s the latter, can you share what the priority of the production process is for the orders that have been submitted? My order was placed back on 9/15/2021 (!), literally 493 days ago! Does my order get prioritized to be produced before other orders that came after September 2021?
John I have asked for the information about priority lists and haven’t seen or heard from anyone.
For your question about production priority, look at your order confirmation. If you a carry over from’22 you should see a “10.” People who ordered a 23 in Sept if ‘22 should be a 15 or higher. This means you’re a higher build if it’s apples versus apples build. Your order is only prioritized before MY 23 orders placed on Sept 22. You don’t get to jump people who ordered during model year 21 for the 22, which carried over. Hope that made sense
Good friend and college roommate lives near by in the wilds of Wyoming. He ordered a XLT Maverick Tremor during the 4-day “window” (Oct/Nov?) from my dealer in Iowa. He doesn’t like add-on “electronic stuff” as he calls it, so didn’t order them. It’s not stripped down and was ordered with a sunroof. He picked it up a week and a half ago. The dealer suggested that he, the dealer, have items that may effect delivery installed locally; i.e. bed liner, bed cover, mud flaps, and rubber floor mats. In my mind one or two things have affected his order. 1) the stars aligned and his order happened to be timed perfectly, or 2) Ford wants to get Tremors on the street as a rolling advertisements. Ford communicated with him in a manner expected as well. He received his VIN and production date within a month and there were no delays from that original date. That’s a real contrast from another Maverick customer from the same dealer. It has all the add-ons and the customer has been waiting over a year and still does not have a VIN or production date. Suspect a third shift will be to fill orders for the lower end models without supply chain extras just to keep customers from what some have indicated, order from GM or Toyota given their indication to build in that segment.
Agree with getting tremors out on streets to promote brand but also because these have greater marginal profit than some other versions.
Don’t necessarily agree that 3rd will have extremely different mix than other shifts, but it may.
To the extent orders, customer take rates and robust supply allows it, generally, to balance the line and not burn out the workers, the line runs with a variety of trim levels. (In the past to avoid line skips, certain vehicles were built on spec to create variance in trim and option installation rates.)
Like I said.
Ditto.
What does S stand for anyhow?
Oh wait, I think I used that word already in my reply about you above.
Ford you needed a 3rd shift like yesterday too little to late NOW’s the time not July come on guys and gals get your rears in gear don’t make your already frustrated customers wait any longer I know because I am one of them
What’s the point of a production shift if ya ain’t got parts man?
I seriously doubt they’re going to have an entire shift idle. Obviously they’re hiring due to lagging labor versus supply/demand. It isn’t like Ford just started hiring production workers this century.
I ordered an eco boost and a hybird at the same time oct 2021, got the eco boost in nov 2022 but still waiting on the hybird, jan 2023.
RWFA, your comment to EcoBoost29579 started things off today. It was a comment made to embarrass and belittle. This is common for you, yet my comment about you wishing people unhappiness is stupid? You admit you mock people, THAT IS STUPID. You do not consider anyone’s feelings but your own. Some may think you contribute something to this site but all you really do is state the obvious, but do it in a convoluted way that allows some to think you’re knowledgeable. You are a nobody looking for approval and you think your abuse of the average Joe is cool. Fact is, you’re like the high school bully, searching for validity. Keep your demeaning comments to yourself, it will make everything else you say more credible.
Are you and Joe one and the same?
Are you part of the bad faith cross-posting FUDster teams that are regurgitating their nonsense here.
One of these clowns suggested I should post under different handles, which I haven’t, won’t, and don’t need to do.
You can continue your ineffectual lashing out if you desire but if you have some experience, or facts, bring them.
Bring FUD or BS and I’m probably not going to please you, or and certainly not those who are here in bad faith, but I’m not really looking for approval.
I never wished anybody unhappiness, that was you projecting your narrative onto me.
And as for my “convoluted approach”, you essentially say I’m talking complicated nonsense (trying to confuse to appear knowledgeable? What does that even mean?), but could be taken seriously by you if I were just nicer? I’m not even going to call that stupid because that is some truly garbled logic.
I don’t know about anybody else but I’ve been waiting since November of 2021 to get a Maverick I’ve laid some money down to the dealer and that’s the last I heard anything about getting my Maverick I’m an older gentleman 65 don’t know how much longer I got on this Earth but the one thing I wanted was a brand new truck first one I’ve ever buy in my life and probably your last except nobody in Ford can even give me an idea when I might possibly get a bill date let alone a real truck so hopefully before I die and yes I’m frustrated and I’m sure there’s a lot of other people out there better frustrating and four don’t care nothing one about it I always tell Ford in a larger capacity than what they showed me to be now breaks my heart
I suspect the year + wait for 2021/22 orders is a result of significant supply chain and Covid issues. As we return to “normal” It seems that Ford is clearing these 2022 orders in January/February and we will see the 2023 orders (from September 2022) start appearing around April.
Hopefully your suggested timing is the case and even if not, then hopefully the 3rd shift coming online in mid year will clear the backlog before 2024 order banks open up.
At any rate, Ford ramping up activities to have a third shift, and there’s a lot of hiring and training necessary to achieve that, is a great leading indicator in Ford’s faith that
a) the parts will be there to tin a 3rd, and
b) there will be sustainable market demand (both macroeconomic and Mav brand) into which to sell these cars. (As nobody adds a shift expecting to lay it off anytime soon.)
Wow,Leonard, I feel so bad mentioning how rapidly I got mine.Im 67 and this will be my last new truck.My first Ford.Did you ask for all the goodies on it?The way the Industry is today it seems like just one constrained item puts you at the bottom.I decided rather then compromise I would ask for what I want and just wait.Amazed I received it so soon as my health has taken a turn for the worst and may not enjoy it for very long.That being said, I truly hope Ford steps it up and gets that truck to you very soon!It’s a great truck and a lot of fun.Stay safe and good luck!
Sorry to hear this story Len.
That’s surely the opposite of how it should go. I’m sure nobody on the FMC side wants this either.
What does your dealer say?
You should get a status email from Ford every 45 days, did Ford ever send you an email?
If not, did your dealer not give your email address to Ford? If you’re not sure check that out.
Have you tried to call Ford customer service toll free? I don’t know how well that works but some here have done it and it may be worth a try.
As for build dates, some have indicated that the dates they have received have slipped, worst I’ve seen was twice.
Keep in mind that these days with supply chain problems, build dates are provisional, and are made based on Ford’s releases into the supply base, but if a supplier short ships without adequate advance notice, this can jumble up production planning something awful.
There’s a thing called the Marti Report for folks who own old Ford products and it gives a listing of all the order and build info from when the car was built.
One thing I’ve noticed in those reports, is that even then, there were discrepancies between scheduled build dates and actual builds; some happened ahead of schedule and others later (even without Covid jumbled supply chain situation we live with these days.)
But let’s hope that Covid and supply chain both cooperate and continue to improve so that the 3rd shift can build your Mav!
Still waiting for my Maverick. Ordered Feb.21, 2022, almost 11 months ago. HELLO. When am I going to get it?
11 months ago TODAY
Don’t hold your breath. I ordered Vov 2021……..
I placed my 2023 Maverick order with a local dealer and gave $500 deposit in August 2022. When orders opened they placed mine first. I made sure to order XL and only added back window so nothing would hold up my order. I don’t have it yet, but am patiently waiting.
Ordered my 2022 Maverick in April 2022 plunking down $1,000.00. Ordered the non hybrid as dealer said I would get it faster than a hybrid….10 months now. 4 months since I got confirmation that my order for a 2022 has been changed to a 23 and I will be notified when the build is actually scheduled.
A lot of whiners. This sounds like Twitter or falsebook
I ordered my maverick lariat with just about everything on December 16th 2021. Have gotten 2 emails from Ford about supply issues. I am in my 80’s and want to get is soon.
It’s, was one of those emails within the last 45 days or so?
If not or it’s been much longer than that, you might want to call your dealer or Ford to see that your order is still creeping forward.
Wishing you luck, and please let us know how it works out!
My dealer response is always that they can’t get info from Ford.
Cool. Maybe I can get a start date on the Maverick I ordered back in Nov 2021. I’m about to give up!
Seeing this I don’t feel so bad, except that I really wanted my truck by now. Ordered mine in 2002 and confirmation from Ford is I will be getting a 2023.
Fascinating….there are supply chain issues per the 12/20/22 email I received from Ford regarding my 2022 that wasn’t built but converted to 2023 “We are still experiencing delays due to the supply chain challenges that Ford and our industry are facing at this time.” My question would be if you don’t have the supplies what will be accomplished by a third shift?
I ordered my truck as a non hybrid as the dealer said I would have at least a one year wait for same…well, non hybrid, with only the driver assist package and it’s been 10 months.
At least I received confirmation that they will be building me a 2023….but the question is when!
I’m looking forward to get my ford maverick that order ford in Coos Bay Or in Sept 9th thank you
I missed the tiny window to order last October for 2023 models. So annoying that they can’t make them faster. It is one of the only practical vehicles that is below 30k here in California. The car companies have made their products so dreadfully expensive, and people like me don’t drive much, so we can’t justify wasting so much money on a vehicle.
The Maverick is a cute vehicle, I wish they would make a small hatchback again. So sad that small cheap vehicles are being abandoned by most Mfrs.
I ordered 6 Hybrid trucks (all the same – basic front wheel with no bells and whistles) in September. Got one in January and no word on the other five. Everyone loves the one we got.
Sept 2022 order my ford Maverick hybrid all I have is stock number 3310. Also get email that say the same thing. Is too late change order and get eco boost Maverick. Will that speed it up.
Place my order 9/23 – first day of ordering. My dealer advised me that I had a good chance of getting a truck, but that production issues were continuing. In March, I got my first email that the vehicle had been scheduled for production the week of May 8th. On May 10th, I received an email that my truck had been built. On May 13th, another email regarding shipment. My dealer communicated that my Iconic Silver XLT AWD (FX4, Lux, sunroof, tow package, 360 assist) will be here in 2-3 weeks. A good experience so far – just had to be patient. These are different times – dealers aren’t being loaded with inventory – it’s “supply and demand” for the manufacturers right now. 2024 order bank will open in July – be ready.
This truck is a bargain! A comparably equipped Tacoma is $46k!