In Europe, Ford intends to electrify its entire passenger vehicle lineup by 2030, launching a grand total of seven new EVs – including a pair built on Volkswagen’s MEB platform – by 2024. The automaker hasn’t set any sort of deadline for going all-electric in the U.S., however, though it did recently slash the prices of its Ford Mustang Mach-E EV crossover in that part of the world – mere days after Tesla did the same exactly thing with its chief rival, the Model Y. However, it doesn’t seem as if European Ford Mustang Mach-E shoppers will receive the same sort of discount, according to Automotive News Europe.
A Ford France spokesperson confirmed that the U.S.-based Mustang Mach-E price cuts are “specific to the North American market. We have nothing to announce at this time.” It is worth noting that the Mach-E is available with shorter delivery times in France than in the U.S. at the moment, as it faces fewer “production constraints,” according to the spokesperson.
As Ford Authority reported earlier today, Mach-E price cuts in the U.S. were made in response to Tesla’s own reductions from earlier this month. “We have to compete,” said Marin Gjaja, Ford Model e chief customer officer. “It’s a competitive marketplace, and it just got a lot more competitive because of what Tesla did. We’re not going to cede ground to anyone.”
Regardless, Ford Europe isn’t alone in passing on the opportunity to reduce the prices of its EV crossover, as automakers including Volkswagen and Renault have also announced that they won’t be following Tesla’s lead. “We have a clear pricing strategy and are focusing on reliability. We trust in the strength of our products and brands,” said VW CEO Oliver Blume.
We’ll have more on the Mach-E soon, so be sure and subscribe to Ford Authority for more Mustang Mach-E news and ongoing Ford news coverage.
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