Ford Retail Orders In 2022 Up Sharply From Prior Year

For some time now, Ford retail orders have continued to grow, for a number of reasons. We can trace the beginnings of this trend back to early 2020 at the onset of the pandemic, when automotive production shut down temporarily and hasn’t recovered since, with various supply chain issues continuing to plague the industry as a whole. As a result, Ford chose to focus more on a built to order strategy versus the traditional approach of filling dealer lots with inventory and hasn’t looked back since. As a result, Ford retail orders were once up sharply in 2022 versus previous years.

According to the automaker’s most recent sales report, Ford took a whopping 329,000 retail orders for 2023 model year vehicles in 2022 – a substantial 69.6 percent year-over-year increase. However, this trend doesn’t look likely to slow anytime soon, particularly as more and more customers embrace that process. In fact, Ford retail orders more than doubled year-over-year from November 2021 to 2022, increasing by 104 percent in that particular time period.

In the meantime, a number of new and desirable products are helping fuel this surge as well, including the 2023 Ford Maverick. Order banks for the compact pickup were only open for one week, and yet, FoMoCo took 86,000 orders for the 2023 Maverick in that short time span, which actually exceeded the number of 2022 Maverick pickups that it sold last year.

The redesigned 2023 Ford Super Duty also proved to be a hot entity when its order banks opened in late October, as the automaker accumulated 50,000 orders for the new pickup in just one week, as well as 150,000 by the end of November, with eager customers lining up in a big way to secure their next new Super Duty.

We’ll have more on Ford retail order trends soon, so be sure and subscribe to Ford Authority for comprehensive Ford news coverage.