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Ford Authority

Ford Stock Down Three Percent During Week Of January 9th – January 13th, 2023

The value of Ford stock dropped during the January 16th, 2023 – January 16th, 2023 timeframe. Shares closed the week at $12.40, which represented a three percent dip, or $0.32 per share decreased in value, compared to the prior week’s closing value of $12.72.

Movement & Ranges

Ford Stock Values - January 16th - January 20th, 2023
Date Open Close/Last High Low
01/20/2023 $12.21 $12.40 $12.41 $12.08
01/19/2023 $12.29 $12.18 $12.36 $12.04
01/18/2023 $12.79 $12.41 $12.85 $12.40
01/17/2023 $12.71 $12.67 $12.85 $12.43

By comparison, shares of Ford’s cross-town rival – General Motors Company – dipped by $1.16 per share, or just over three percent during the same timeframe.

The slight dip in Ford share value follows a one percent bump from last week, which in turn followed an eight percent jump during the preceding five day trading period.

Ford announced a new solar plant for Valencia Assembly during the week.

Ford CEO Jim Farley has been steadfastly outlining The Blue Oval’s future since assuming the role in October 2020. The company’s key goals and organizational changes include:

The Ford F-150 Lightning officially launched on April 26th, 2022 and is currently at the tail end of its production run. The 2023 Ford F-150 Lightning will arrive in fall 2022 with higher pricing and slightly more range. Additionally, the Maverick is still rolling out and sales have steadily increased each month it has been on the market. The compact pickup was named the 2022 North American Truck of the Year in January. The Blue Oval stopped taking orders for the pickup in January in order to focus on building customer orders. 2023 Ford Maverick order banks opened in September before rapidly closing due to overwhelming demand.

The Bronco family is also steadily rolling out to dealers and both vehicles remain hot ticket items. Ford sold over 100,000 units of the 2021 Ford Bronco Sport last year and just under 40,000 units of the 2021 Ford Bronco during the same timeframe. The Ford Bronco was named the 2022 North American SUV of the Year in January. For 2022, the Bronco range will add the Bronco Raptor and Bronco Everglades variants to its lineup. For 2023, the Bronco family adds the Heritage edition trims to their respective lineups.

Ford is also currently working on ramping up production of the Ford Mustang Mach-E – a four-door, crossover-like hatch inspired by the legendary Mustang pony car. More than anything else, the Mustang Mach-E demonstrates that Ford isn’t afraid to redefine legendary nameplates, and recreate them in new body styles and as new vehicle types.

Production of the Mach-E kicked off in late October 2020, and the model has since found a following within its home market, although sales are held back due to production constraints. Ford delivered its first three examples in December 2020 and 6,614 units in Q1 2021. Since then, the electric crossover has made steady inroads into the Scandinavian EV market, and recently became Norway’s best-selling vehicle in May and July . Automotive outlets and industry experts praised the EV for its good looks, engaging driving dynamics, upscale interior, and clever engineering. Additionally, preliminary reports suggest that the vehicle is already eating into Tesla’s market share, which would be a significant achievement, especially when considering the relatively short amount of time the Mach-E has been on the market. In June, the Mustang Mach-E outsold its gasoline-powered counterpart for the first time. The Mustang Mach-E notched another victory for itself in early July, when Car And Driver named the crossover its 2021 EV of the Year. It also is the most considered compact SUV in the 2021 J.D. Power APEAL study and is currently being considered for police duty in the U.S. and the U.K. The Chinese rollout officially began in late October 2021, when the first domestically produced Mach-E rolled off the assembly line. Ford stopped taking orders for all Mach-E variants in spring 2022 due to high demand, although the company is currently working to boost output to 200,000 units annually by 2024. For 2023, the Mach-E gets higher prices as a result of raw materials becoming more expensive. The company celebrated the 150,000 production milestone for the electric crossover in November 2022.

The Ford Mustang Mach-E represents one part of a multi-faceted blade Ford hopes will increase its North American market share this year and beyond, as the company has essentially fully transitioned away from sedans and passenger vehicles towards utility vehicles, trucks, and electrified models. That said, all of the aforementioned models have a significant amount of potential to resonate with car shoppers, and their reception will almost certainly continue impact the value of Ford stock, although supply chain issues and factors outside of The Blue Oval’s control appear to be guiding its valuation at the moment.

The Blue Oval has been disproportionately impacted by the ongoing chip shortage, which is expected to continue through 2023, if not longer. Pandemic related supply chains woes and ongoing macroeconomic concerns across the globe have undoubtedly contributed to the value of Ford stock dropping as well.

2023 Ford Escape

Ford Stock Value Micro Factors

There have been several high-profile personnel changes at Ford recently. The company has added Steven Crowley and Jon Huntsman, two former political operatives, to its executive roster, and both individuals will be instrumental in tweaking the company’s relationship with the federal government going forward. There has been one major departure from the automaker as well, with Ken Washington recently announcing his intention to work for online retailer Amazon. However, Ford recently poached an Amazon executive away from the company, in an interesting turn of events. Another recent personnel involved the hiring of Doug Power, who has been named vice president of corporate development, a newly created position. In January 2022, The Blue Oval recruited Martin Sander to join Ford Europe as head of its passenger vehicle division, which represented another minor coup of sorts, as he came from Audi. Alan Clarke, a prominent Tesla engineer, joined Ford in January 2021.

Stock Performance Year-To-Date

Ford Stock Values - January - December 2023
Month Opening Value
January 3rd $11.82

Ford share values have increased five percent since the stock market’s first day of trading in 2023. However, the supply chain crisis, microchip shortage, and macroeconomic concerns about the state of the U.S. economy has clearly rattled investors, which in turn has impacted the value of Ford stock, despite the company’s best efforts to be transparent about its future plans.

We’ll be here to report the latest developments about Ford stock, so be sure to subscribe to Ford Authority for ongoing Ford stock news and around-the-clock Ford news coverage.

Ed owns a 1986 Ford Taurus LX, and he routinely daydreams about buying another one, a fantasy that may someday become a reality.

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Comments

  1. FinanceAdvisor

    EVs have decimated Ford. Lost over $800 million and stock has dropped almost 50% the past year. Good on Toyota for rejecting EVs, they are doing extremely well due to that decision. Ford put out a statement that the ‘sold out’ of EVs, but they barely sold any volume. If your lemonade stand sells out after only 10 lemonades that doesn’t mean a majority of people want lemonade.

    Reply
    1. RWFA

      Oh hi Finance Advisor! Are you yet another new handle K-street FUDster pushing Big Oil’s scripted disinfo? Or are you wearing a short seller’s hat today?

      The talking points in your bad faith nonsense have been posted nearly verbatim before but I don’t recall this handle pushing it.

      For those who might be misled by Mr FA FUDster, please note
      – Toyota is scrambling to reengineer a corporate BEV architecture after dragging its feet and falling behind the industry on this (similar for Ram, who the FUDsters used to include with Toyota but not since Ram debuted its BEV platform at CES earlier this month.)
      – a mid-2022 survey by CR had 71% of respondents having some degree of interest in buying a BEV with 14% definite buy or lease (up from 4% in 2020), 22% seriously consider, 35% might consider in future (28% were a definite no).

      Given that 80% had never even been in an EV yet, and 65% didn’t know anyone with one, and 41% hadn’t seen one in their neighborhood in the last year, I’d say given the general lack of exposure to first hand experience and knowledgeable shared opinion, these favorable responses are good leading indicators of where consumer interest is heading (spoiler: away from Big Oil.)

      I guess with the creeping desperation of sociopathic Big Oil we can expect bad faith BS FUD from the likes of Financial Twat to continue for awhile, and increase, given they have already subjected us to a 40 year concerted massively funded onslaught of “Deny, Doubt and Delay” (watch the Frontline 3-part Series “The Power of Big Oil” … it’s an eye opener of how they have lied to us, polluting and killing life and the planet, in the name of enormous profit.)

      Ps if your knowledge was worth the FA shingle you publish under, and you weren’t a trolling bad faith tool, or regurgitating fool, you would have clarified that Ford’s 800M$ 3Q loss was largely due to a write down of Ford’s 2.7G$ book value of its investment in the Argo robot car technology company (in addition to the other supplier and production constrained revenue I pointed out earlier.).

      Without that one time Argo write off, Ford would have been 1.9G in the black.

      Reply
      1. Sonny

        EVs are flat out failing, the numbers show it clearly. Those factual numbers are why other major auto manufacturers are not committing to EVs. Having an old high school friend who is a VP in petroleum I can yell you they are not worried one single bit. Anything that is plastic is made from oil as well.

        Reply
  2. LucasR

    A family friend really enlightened us. The franchise dealers are uniting and turning against Ford’s EV push as it is costing them business. And the dealers hold the cards, not Ford. Dealers are the ones who ‘sell’ not Ford. If Ford doesn’t send them vehicles it hurts Ford and the assembly lines, and the dealer network knows this.

    Just how when you have 3 gas stations at a major intersection the prices are the same at all 3 stations, this is not by accident. Ford has screwed itself with their EV push and the numbers show they are headed for bankruptcy as a result. Especially now that Ford upset the very people that sell their product.

    Reply
    1. RWFA

      Latest FUD “a family friend enlightened us…”

      Lucas has long been pushing this line of rhetoric.

      My mom as a little girl thought that the movement of the leaves on trees was what caused the wind, she laughs now at her innocent ignorance.

      Comments like Lucas’ above betray either an adult ignorance or a bad faith attempt to shape conversation (I’m going with the latter just on the basis of the “enlightened us” part) given that dealers exist because of Ford.

      Tesla proves that a BEV OEM can be very successful with fixed prices and a small outlet footprint.; it saves several thousand dollars per car by not subjecting itself to the distribution, sales and service model required by technologies from the last century but not needed by BEV.

      Fact, 80%+ of Ford dealers are on the BEV bandwagon. And not only on it but most of them opted for the more expensive version of the model e bandwagon. That’s hardly a revolt or revolution.

      Harder fact: Ford needs to make all these changes, now on its terms or later when forced into it by competition. Doing it reactively when there is no option, back against the wall, is a greater risk to Ford’s survival, and it’s dealer base, because just like the leaves don’t make the wind, the dealers don’t make the cars.

      Without Ford making the wind, all the dealer’s leaves will turn brown and die.

      (The gas station analogy is not worth responding to because it’s nonsense.)

      Reply
  3. J.D.

    You are dead wrong because of one simple fact that dictates a Free Market…customers decide, not a CEO or the Federal Government. Numbers clearly without a doubt show Americans are not interested in EVs at scale. Toyota followed the facts and is being rewarded for not pursuing an ‘ideology.’ Ford has financially tanked itself pursuing an ideology that a majority of Americans aren’t interested in. That is the beauty of a Free Market, if a majority doesn’t accept something, it fails.

    Reply
    1. Joan

      This is correct, simple Grad school Economics for the United States. Actually both Toyota and RAM have left Ford behind because those manufacturers followed statistical facts. Now Ford will have to play catch-up over the next years digging themselves out. Customers want what they want and Ford can’t change that. Hopefully they don’t get bailed out with our hard earned tax dollars.

      Reply
      1. RWFA

        As predicted, now a female mini me from the Big Oil troll farm appears right on schedule to amp up the scripted talking points.

        Reply
    2. RWFA

      Numbers don’t show that trend though. Your bad faith comments are not supported by reality.

      Toyota was so trapped in its ICE+ hybrid paradigm that it missed the shift and squandered its lead. It’s now working hard to catch up.

      Ram already revealed its BEV platform a few weeks ago so you and your team aren’t much talking about RAM’s “refusal” to do a BEV anymore.

      When Toyota goes on a charm offensive fluffing its BEV platform what will you say then?

      Big Oil’s trolls better get some strategic communications meetings going because they’re about to lose their comparative (TMC vs FMC) talking point from their disinfo quiver.

      You can keep saying this nonsense, but if we accepted your FUD we’d all be wrong and stupid together.

      Reply
      1. Travis

        Did you not see analysts 2 weeks ago show the numerical deficiencies on EVs and lack of profit, it was also on every major automotive podcast. Ford’s stock has been cut in half due to Americans not buying EVs. Meanwhile Toyota’s stock is at an astronomical almost $200 per share, Ford is barely above $10 share. It’s all there black and white.

        Reply
        1. RWFA

          Maybe you can share the names of the analyst podcasts.

          Just looking on share price in a vacuum is what old ladies do.

          They don’t take into account the number of outstanding shares let alone know market cap. They think oh that one fell by x% but that one only by y%.

          Taking into consideration macroeconomic trends, or in the case of Toyota, how it being an apex OEM with tremendous ownership and leverage over its supply chain, how it might be doing better than other OEMs in this supply constrained environment are things that would take the blue tint out of granny’s hair.

          Yes, in the last year Ford’s stock price fell by ca 40%, whereas Toyota’s fell by ca 30%, both companies had tremendous share price run ups coming into that look back period. But looking at the rest of the industry, not all had tremendous share spikes, so in effect, their prices fell from a plateau instead of a peak. That’s a much more serious decline compared to a decline from a fast ephemeral peak.

          In reality, Ford is in the middle of the share decline pack and there’s a whole lot of factors that went into that. As a illustration, one of the major ones besides constrained supply was Ford compensating the supply base with higher prices to make up for lower orders and higher raw material costs (but yeah, blame it in BEV.)

          Wrongly putting excessive emphasis on BEV’s especially given Ford has barely dipped a toe into that tech is a little simplistic.

          Reply
    3. RWFA

      Also, I’ve been thinking about your “free market” blather and can’t resist coming back to tell you that’s an idiotic comment.

      We don’t live in a free market (just look at the farm bill, haha), but joking aside, to greater or lesser degrees, this is true for all sectors of our economy.

      Reply
  4. Bob

    Pages and pages of what’s happening at Ford and it’s future, and the stock still drops, or at best, stagnates. Looks like the message isn’t impressing anyone, except the EV lemmings.

    Reply
    1. Joan

      Bingo. Farley thought he was on the same level as Bezos or Musk, not even close. He has failed. He should of gone into acting with his late cousin.

      Reply
      1. RWFA

        Nice cruel invocation of the dead to make a point.

        Such are the ways of those owned by and shilling for:
        – Big Oil aligned interests and parties;
        – the interests trying to move markets to short Ford stock;
        – Tesla trolls trying to create FUD about Ford because Ford is entering the heart of Tesla’s market, as well as earlier trying to drive traffic from F-series to Ram to weaken Ford and buy time for Tesla’s Cyberklotz to launch.

        Reply
        1. Shane Simms

          You are clueless. Trucks are very brand loyal, they are their own market. A Tesla owner isn’t influencing anything in the truck market. That is laughable as most Tesla owners have zero interest in trucks. EVs have already failed.

          Reply
          1. RWFA

            Well I guess it’s above you then.

            But I’ll explain it real simple like:
            – same things were said in the neighborhood when the Japanese came, when the Koreans came, and in the meantime, but less commented on, the Germans kept coming too. Look at the percentage part the Detroit 3 hold of their home market. It’s small overall.
            – When Toyota came with the its large pickup, beneath a sign that said “Life Begins At 150k Miles!” the truck chassis boys in Building 1 were gloating about how the Toyota shed its exhaust on the truck durability course at APG and that nobody would buy that crap; in the meantime Toyota sells a 1/4 million Tacomas in the USA.
            – anytime a new entrant comes into a market, every incumbent is at risk of losing business (brand loyalty be dammed.)

            I hope I didn’t go over your head this time.

            Reply
  5. Sam

    Numbers show there is only a small buyer pool for EVs that is becoming exhausted. Ford is at the point of literally sending Ford reps to the White House begging for tax money. ICE vehicles don’t have to beg for money because customers keep them profitable. Americans as a whole aren’t interested in EVs, they make no sense with our expansive roadways system compared to tiny European countries. Thankfully we live in a Capitalist economy where the customer decides what is purchased. The TFL channel was doing testing of various EVs and boy did they fail. One bricked itself so bad at a stoplight that it took over a week to get a software update to get the vehicle operational.

    Reply
    1. Shayna

      We already saw how the MachE got dropped by Consumer Reports due to unreliability.

      Reply
      1. RWFA

        Oh look, Sam has his girl handle shadow popping in with the CR chaser to his TFL shot.

        Reply
    2. RWFA

      Oh god, it’s I am Sam K-street Sam I am with his scripted let’s cut out paper silhouettes of European countries and pile them into Texas and talk about big roads or some such. I had really hoped he, and it wasn’t just his handle, would have retired that script after I refuted it with facts.

      “One bricked itself so bad it took a week”, so what?, ICE vehicles do the same thing too. The fool who tries to spin an anecdote into a trend is only eclipsed by the bigger fool who accepts that nonsense.

      Reply
  6. Tomasz

    My wife was interested in an EV, after she did her research she ended up with a 4Runner recently. I myself am still waiting on my diesel truck order, demand is crazy high for diesel trucks. Amazing how Ford’s stock went down 50% due to their failed EV drive. Rivian announced that they are in financial trouble just last week, most of their Management left as well since they saw the writing on the wall. Very evident EVs will not make it on a large scale.

    Reply
    1. Reply
      1. Shane S

        Rivian lost $1.7 Billion the last 3 months alone, all over every financial article online, just Google it. Read much?

        Reply
        1. RWFA

          I’m sorry sir, this is an Arby’s…

          Clown above tried to promote Toyota, then diesel, cited his wife’s “research” (lol, here he tries to sway a potential female demographic) and then uses Rivian as proof positive that EV’s are a failure.

          Rivian is hardly Ford and its situation is completely different.

          But please go on comparing rocks and billiard balls; this pretty much confirms the simmpleton conclusions you are buying into or attempting to reach or promote.

          Below our dude JD (Just Dumb?) Little Big Oil wants to compete with boxes of rocks and billiard balls for analytical skill by reassembling the scripted talking points delivered by the other troll farm players above.

          Not only does he use nonsense terms like “grip of money” but he brings up Fords 3Q loss due to a 2G$+ write off of an autonomous car investment from 2017.

          Then he Just Dumbly lies about “Toyota saying no to EV” (“Toyota be genius” is a nice touch) but he wisely steers away from invoking RAM (because of its recent reveal of its 2024/5 pickup??).

          What a fool, tool, troll and idiot.

          Reply
          1. JD

            Bro, electric is dead. Every company that chased electric vehicles has lost a grip of money trying. Ford lost over 800 mil, Rivian is literally about to go out of business, Ford stock got cut in half. Toyota be genius and is sitting pretty because they said no to electrics.

            Reply

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