Ford Authority

Ford Super Duty Discount Non-Existent In January 2023

The Blue Oval has once again opted to forego offering any sort of Ford Super Duty discount during January 2023. That means there are no incentives or deals available toward the purchase or lease of the highly popular heavy pickup line this month, regardless of region.

Considering that ongoing supplier constraints, which include but are certainly not limited to the global microchip shortage, perpetuate a low-supply, high-demand scenario at the dealer level, this is not exactly a surprise. Incentive spending across the greater automotive industry is at an all-time low, indicating that customers will likely end up buying vehicles regardless of their price. This, in turn, has likely discouraged The Blue Oval from offering a Ford Super Duty discount this month.

For the sake of context, below we have compiled a list of all Ford Super Duty discount offers throughout the 2022 calendar year, as well as for the 2023 calendar year to date:



  • January – no incentives


It’s worth noting that the all-new 2023 Ford Super Duty was unveiled in late September, boasting new exterior styling, an all-new cab, an enhanced integrated tailgate step, all-new bed side step and bumper steps, as well as a brand new 6.8L V8 as the model’s standard powerplant – a notable detail that Ford Authority was the first to report. In addition, the 6.7L V8 PowerStroke turbo-diesel engine continues to be available in standard output guise, as well as in a new high-output form for the 2023 model year.

Ford Super Duty Pricing

For reference, below are the Ford F-Series Super Duty trim levels and their corresponding starting MSRPs, including the destination charge for all models:


  • See dealer for details.
  • Incentive for the United States of America, unless otherwise specified.
  • Some customers may not qualify for this offer.
  • Residency restrictions apply.
  • Offer not available with special finance, lease, and some other offers.

We strive to provide accurate and up-to-date information about the vehicles and their incentives in question, but errors and misprints can happen. In addition, the manufacturer can change incentive information at any time and without notice. Always consult with your dealer regarding color availability information before making purchase decisions. Ford Authority will not be held responsible for any misprints, typos or any other errors.

Alexandra is a Colorado-based journalist with a passion for all things involving horsepower, be it automotive or equestrian.

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  1. mfornetti

    Are they rolling off of the line yet?

  2. Johnny

    They are not gonna give any discount on these trucks because demand is so high.

    They already got 60000 of them built waiting on chips and a price increase

  3. Michael Noah

    I don’t expect Ford’s greed to ever allow them to reduce their inflated MSRPs on these vehicles (that goes for the F-150 as well), so until they start offering upwards of $15,000 rebates, I’ll stick with buying low-mileage used trucks in the used car market that’s crashing right now – those trucks that Ford no longer makes a profit from because they’ve already been bought and depreciated.

    1. RWFA

      Never anything wrong with buying used.

      By doing that, you give an outlet for somebody to buy new.

  4. JD

    No need to give discounts when they are selling like hotcakes. Ford CEO is upset that there is no major interest in EVs, but at the same time he can’t limit the big trucks or Ford is done. They’ve already lost hundreds of millions dollars and stock tanked by half from the EV push that backfired, and their stock tanked by 50% over the past year. Many companies are now smartly pulling away from EVs. Yes, production for Job 1 trucks (XL, XLT, Lariat) started this month. Job 2 (King Ranch, Platinum, Limited) starts in spring.

    1. RWFA

      So many stupid lies and misrepresentations from K-street J(ist) D(umb) on behalf of Big Oil.

      The extreme efforts that the FUDsters are going to here gives insight into the rising panic within the sociopathic house of OPEC and Exxon.

  5. Mr. Fah Que

    They’ll discount the 2023’s once the public sees them on lots. They’re gonna have a time selling that ugly mess.

  6. Mike Antal

    On the last ford I purchased they forgot to install one important item “QUALITY”. With no discounts available I guess I will follow my instincts and shop a different truck mfg. One that will appreciate my business more.

    1. RWFA

      So tell us your story…

  7. David Dickinson II

    I’d like to see a 2022 versus 2023 price comparison that also includes dollar figures for all the de-contented items. I think the year-to-year price differences are much higher if the non-existent equipment is accounted for.


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