The FordPass rewards program has proven to be a big success over the past few years, and for good reason – chiefly, it presents Ford vehicle owners with several benefits. Users can earn points by purchasing vehicles or bringing them in for service or maintenance, which can then be redeemed for discounts on service, parts and accessories, and even vehicles, in addition to receiving invitations for special offers, promotions, and events. On top of that, FordPass Reward users bring their vehicles to Ford dealers for service twice as often as non-users, as Ford Authority previously reported, which is also great news for The Blue Oval. Now, sources familiar with the matter have told Ford Authority that FordPass rewards points can be redeemed online starting next week, continuing the expansion of that particular program.
Starting on January 30th, 2023, users can redeem their FordPass rewards points at the automaker’s official accessories site, as well as Lincoln’s accessories web site. Doing so is rather easy, too, as owners must simply log into the site to both earn and redeem their points toward the purchase of all sorts of goodies for their Blue Oval models.
Previously, owners had to visit their local dealership to redeem these points toward the purchase of accessories, but this move gives them a more convenient alternative that also figures to drive more accessory sales moving forward. Additionally, those that choose to have their preferred Ford or Lincoln dealer install those parts and accessories can also do so when checking out, though FordPass points will only cover the cost of accessories and installation – not shipping, taxes, or other fees.
This is just another convenient option for FordPass users, who gained the ability to utilize the company’s pickup and delivery service following the completion of a pilot program back in 2021, in which 100,000 owners utilized that particular service for maintenance and repair visits.