Ford is in the midst of a major electrification push across the globe, but perhaps nowhere more intensely than Europe, where the automaker plans to electrify its entire passenger vehicle lineup by 2030 or sooner. That process involves launching seven new EVs by 2024, a lineup that consists of a Puma EV, a pair of new crossovers riding on Volkswagen’s MEB platform, and a variety of new Transit models. However, it seems as if future European Ford EVs won’t necessarily be entry-level vehicles at all, according to Financial Times.
“We are not looking at entry-level vehicles at the moment,” Martin Sander, Ford’s head of electric vehicles in Europe, said in a recent interview. However, FoMoCo remains open to the possibility of making more affordable Ford EVs in the future, if battery costs decline to the point where it’s feasible from a business standpoint. Sander noted that such a move depends on “the overall feasibility of making an entry level vehicle work financially,” saying “we know we have a big customer base.”
Ford is already discontinuing the affordable Fiesta and Focus in Europe as it pivots to EVs, and has no plans to make electrified versions of either, as Ford Authority recently reported. Instead, the automaker will be launching a pair of MEB-based crossovers in Europe this year, one of which may be called the Explorer Sport.
However, while Ford is utilizing VW’s EV platform in an effort to save development costs, future EV models may ditch those underpinnings altogether in factor of a Blue Oval-developed platform or even components from another automaker, as Ford Authority reported earlier this week. In another recent interview, Sander noted that one of the dedicated Ford EV platforms currently under development in the U.S. could potentially make its way to that region, too.