Lincoln Aviator sales decreased in the United States, Mexico and Canada during the fourth quarter of 2022.
Lincoln Aviator Sales - Q4 2022 - United States
In the United States, Lincoln Aviator deliveries totaled 5,281 units in Q4 2022, a decrease of about 3 percent compared to 5,450 units sold in Q4 2021.During the complete 2022 calendar year, Aviator sales increased about 5 percent to 21,977 units.
MODEL | Q4 2022 / Q4 2021 | Q4 2022 | Q4 2021 | YTD 2022 / YTD 2021 | YTD 2022 | YTD 2021 |
---|---|---|---|---|---|---|
AVIATOR | -3.10% | 5,281 | 5,450 | +5.03% | 21,977 | 20,924 |
Lincoln Aviator Sales - Q4 2022 - Canada
In Canada, Lincoln Aviator deliveries totaled 357 units in Q4 2022, a decrease of about 48 percent compared to 691 units sold in Q4 2021.During the complete 2022 calendar year, Aviator sales decreased about 13 percent to 1,786 units.
MODEL | Q4 2022 / Q4 2021 | Q4 2022 | Q4 2021 | YTD 2022 / YTD 2021 | YTD 2022 | YTD 2021 |
---|---|---|---|---|---|---|
AVIATOR | -48.33% | 357 | 691 | -12.58% | 1,786 | 2,043 |
Lincoln Aviator Sales - Q4 2022 - Mexico
In Mexico, Lincoln Aviator deliveries totaled 54 units in Q4 2022, a decrease of about 39 percent compared to 88 units sold in Q4 2021.During the complete 2022 calendar year, Aviator sales increased about 16 percent to 258 units.
MODEL | Q4 2022 / Q4 2021 | Q4 2022 | Q4 2021 | YTD 2022 / YTD 2021 | YTD 2022 | YTD 2021 |
---|---|---|---|---|---|---|
AVIATOR | -38.64% | 54 | 88 | +15.70% | 258 | 223 |
Competitive Sales Comparison (USA)
Lincoln Aviator sales slipped three percent to 5,281 units in the fourth quarter of 2022, placing the luxury crossover ninth in its segment.
The segment was led by the BMW X5, which saw a 36 percent increase to 25,769 units, followed by the Mercedes-Benz GLE-Class in second with a 4 percent slide to 16,800 units. The Acura MDX placed third, up 8 percent to 13,211 units, while the Volvo XC90 took fourth with a 3 percent uptick to 8,820 units. The Buick Enclave (see running Buick Enclave sales) decreased 11 percent to 7,719 units, taking fifth, followed by the Infiniti QX soared 329 percent to 6,243 units. The Audi Q7 took seventh, up 98 percent to 5,973 deliveries and the Cadillac XT6 placed eighth, up 93 percent to 5,661 units. The Navigator placed ninth, followed by the BMW X6 and Audi Q8 in 10th and 11th, respectively.
Sales Numbers - Luxury E-Segment Utilities - Q4 2022 - USA
MODEL | Q4 22 / Q4 21 | Q4 22 | Q4 21 | Q4 22 SHARE | Q4 21 SHARE | YTD 22 / YTD 21 | YTD 22 | YTD 21 |
---|---|---|---|---|---|---|---|---|
BMW X5 | +36.02% | 25,769 | 18,945 | 25% | 23% | +35.65% | 82,372 | 60,725 |
MERCEDES-BENZ GLE-CLASS | -3.97% | 16,800 | 17,495 | 16% | 21% | -3.11% | 63,050 | 65,074 |
ACURA MDX | +7.91% | 13,211 | 12,243 | 13% | 15% | -22.70% | 46,425 | 60,057 |
VOLVO XC90 | +3.04% | 8,820 | 8,560 | 9% | 10% | -11.79% | 34,101 | 38,657 |
BUICK ENCLAVE | -10.51% | 7,719 | 8,626 | 8% | 10% | -27.24% | 30,533 | 41,962 |
INFINITI QX60 | +329.07% | 6,243 | 1,455 | 6% | 2% | +184.32% | 16,573 | 5,829 |
AUDI Q7 | +97.72% | 5,973 | 3,021 | 6% | 4% | -23.87% | 19,308 | 25,362 |
CADILLAC XT6 | +92.55% | 5,661 | 2,940 | 6% | 4% | -2.95% | 20,053 | 20,662 |
LINCOLN AVIATOR | -3.10% | 5,281 | 5,450 | 5% | 7% | +5.03% | 21,977 | 20,924 |
BMW X6 | +53.16% | 4,466 | 2,916 | 4% | 4% | +42.59% | 13,676 | 9,591 |
AUDI Q8 | +91.42% | 2,632 | 1,375 | 3% | 2% | -25.25% | 9,372 | 12,538 |
TOTAL | +23.55% | 102,575 | 83,026 | -1.09% | 357,440 | 361,381 |
From a segment share standpoint, the Aviator accounted for five percent share, down two percentage points year-over-year. The first place X5 saw a segment-dominating 25 percent, up two percentage points, while the second place GLE-Class accounted for 16 percent, down five percentage points. The MDX secured 13 percent of the segment, down two percentage points, while the QX60 earned six percent, up four percentage points. The Q7 earned six percent, up two percentage points, while the XT6 earned six percent share, up two percentage points. All other contenders, the Aviator included, earned five percent segment share or less.
The premium/luxury three-row crossover segment (lux crossover E-segment) expanded 24 percent to 102,575 units in Q4 2022, meaning Lincoln Aviator sales underperformed the segment average.
Below, we’re providing sales numbers for competitors that field multiple vehicles in the segment, beginning with BMW, which offers both the X5 and X6. Combining X5 and X6 sales gives BMW 30,235 deliveries for an even more dominant 29 percent segment share overall.
Sales Numbers - BMW Luxury E-Segment Utilities - Q4 2022 - USA
MODEL | Q4 22 / Q4 21 | Q4 22 | Q4 21 | YTD 22 / YTD 21 | YTD 22 | YTD 21 |
---|---|---|---|---|---|---|
BMW X5 | +36.02% | 25,769 | 18,945 | +35.65% | 82,372 | 60,725 |
BMW X6 | +53.16% | 4,466 | 2,916 | +42.59% | 13,676 | 9,591 |
TOTAL | +38.31% | 30,235 | 21,861 | +36.59% | 96,048 | 70,316 |
Meanwhile, combining Audi Q7 and Q8 sales gives the automaker a total of 8,605 deliveries for an eight percent share.
Sales Numbers - Audi Luxury E-Segment Utilities - Q4 2022 - USA
MODEL | Q4 22 / Q4 21 | Q4 22 | Q4 21 | YTD 22 / YTD 21 | YTD 22 | YTD 21 |
---|---|---|---|---|---|---|
AUDI Q7 | +97.72% | 5,973 | 3,021 | -23.87% | 19,308 | 25,362 |
AUDI Q8 | +91.42% | 2,632 | 1,375 | -25.25% | 9,372 | 12,538 |
TOTAL | +95.75% | 8,605 | 4,396 | -24.33% | 28,680 | 37,900 |
Combining the two GM entries, the Buick Enclave and Cadillac XT6, results in 13,380 deliveries for a 12 percent share.
Sales Numbers - GM Luxury E-Segment Utilities - Q4 2022 - USA
MODEL | Q4 22 / Q4 21 | Q4 22 | Q4 21 | YTD 22 / YTD 21 | YTD 22 | YTD 21 |
---|---|---|---|---|---|---|
BUICK ENCLAVE | -10.51% | 7,719 | 8,626 | -27.24% | 30,533 | 41,962 |
CADILLAC XT6 | +92.55% | 5,661 | 2,940 | -2.95% | 20,053 | 20,662 |
TOTAL | +15.68% | 13,380 | 11,566 | -19.22% | 50,586 | 62,624 |
For the sake of presenting a more complete picture of the competitive landscape, we are also providing sales figures for the Lexus RX below. The RX is a premium midsize CUV that slots into the luxury utility D segment, where it competes with with the Lincoln Nautilus. However, the RX is now offered in a three-row variant called RXL, which competes with the three-row luxury models mentioned above. Since Lexus does not break out sales of the two-row RX from those of the three-row RXL, not all RX sales can be applied to the premium three-row CUV segment. Instead, a more apt comparison would be to bundle Lincoln Nautilus and Aviator and set them against the RX family. We’re also including Cadillac XT5 and Cadillac XT6 sales, which are direct rivals to the Nautilus and Aviator, respectively.
Sales Numbers - Lexus RX & RXL - Q4 2022 - USA
MODEL | Q4 22 / Q4 21 | Q4 22 | Q4 21 | YTD 22 / YTD 21 | YTD 22 | YTD 21 |
---|---|---|---|---|---|---|
RX | -48.71% | 15,742 | 30,695 | -16.72% | 96,041 | 115,320 |
XT5 | +139.40% | 8,446 | 3,528 | -3.66% | 27,340 | 28,380 |
XT6 | +92.55% | 5,661 | 2,940 | -2.95% | 20,053 | 20,662 |
AVIATOR | -3.10% | 5,281 | 5,450 | +5.03% | 21,977 | 20,924 |
NAUTILUS | -38.76% | 3,838 | 6,267 | -15.58% | 20,635 | 24,443 |
TOTAL | -20.28% | 38,968 | 48,880 | -11.29% | 186,046 | 209,729 |
Combining the Aviator and Nautilus nets Lincoln 9,119 deliveries, which is significantly less than the 15,742 sales recorded by the Lexus RX family. Meanwhile, Cadillac earned 14,107 combined deliveries of the XT5 and XT6.
The Ford Authority Take
The slide in Lincoln Aviator sales during Q4 2022 isn’t a surprise, considering that the luxury crossover has certainly not been safe from ongoing supplier issues that continue to plague the automotive industry as a whole. Vehicle production has been negatively impacted during the past two years, resulting in substantial production cuts that then translated to near record-low inventories, record-low incentives, and record-high new vehicle prices.
Additionally, there have been questions raised about the quality of the Aviator in recent months. The crossover was recently named one of Consumer Reports least reliable vehicles, along with its platform mate, the Ford Explorer. However, fixing these quality issues across all Blue Oval products remains a priority for the automaker.
Sales of the 2023 Aviator may be a bit stunted, as the vehicle doesn’t receive any major changes for a product that originally debuted in 2019. Looking forward, the Lincoln Aviator will receive a refresh for the 2024 model year. Earlier this month, Ford Authority spies caught a prototype of the 2024 Aviator undergoing testing, giving us a preview of what’s coming down the road.
About The Numbers
- All percent change figures compared to Lincoln Aviator sales for Q4 2021, unless noted otherwise
- In the United States, there were 78 selling days in Q4 2022 and 78 selling days in Q4 2021
- See running Lincoln Aviator sales numbers
- Ford Motor Company Q4 2022 sales reports:
- Ford Motor Company sales Q4 2022 U.S.A
- Ford sales Q4 2022 U.S.A. (Ford brand)
- Lincoln sales Q4 2022 U.S.A.
- Ford Motor Company sales October 2022 U.S.A.
- Ford sales October 2022 U.S.A. (Ford brand)
- Lincoln sales October 2022 U.S.A.
- Ford Motor Company sales November 2022 U.S.A.
- Ford sales November 2022 U.S.A. (Ford brand)
- Lincoln sales November 2022 U.S.A.
- Ford Motor Company sales December 2022 U.S.A.
- Ford sales December 2022 U.S.A. (Ford brand)
- Lincoln sales December 2022 U.S.A.
- Ford Europe sales Q4 2022
- Ford China sales Q4 2022
- Ford Motor Company Canada sales Q4 2022
- Ford Canada sales Q4 2022
- Lincoln Canada sales Q4 2022
- Ford Motor Company Argentina sales Q4 2022
- Ford Argentina sales October 2022 (Ford brand)
- Ford Argentina sales November 2022 (Ford brand)
- Ford Argentina sales December 2022 (Ford brand)
- Ford Motor Company Brazil sales Q4 2022
- Ford Brazil sales October 2022 (Ford brand)
- Ford Brazil sales November 2022 (Ford brand)
- Ford Brazil sales December 2022 (Ford brand)
- Ford Motor Company Korea sales Q4 2022
- Ford Motor Company Korea sales October 2022
- Ford Korea sales October 2022
- Lincoln Korea sales October 2022
- Ford Motor Company Korea sales November 2022
- Ford Korea sales November 2022
- Lincoln Korea sales November 2022
- Ford Motor Company Korea sales December 2022
- Ford Korea sales December 2022
- Lincoln Korea sales December 2022
- Ford Motor Company Korea sales October 2022
- Ford Motor Company Mexico sales Q4 2022
- Ford Motor Company Mexico sales October 2022
- Ford Mexico sales October 2022
- Lincoln Mexico sales October 2022
- Ford Motor Company Mexico sales November 2022
- Ford Mexico sales November 2022
- Lincoln Mexico sales November 2022
- Ford Motor Company Mexico sales December 2022
- Ford Mexico sales December 2022
- Lincoln Mexico sales December 2022
- Ford Motor Company Mexico sales October 2022
- Ford Russia sales Q4 2022
- Ford Russia sales October 2022
- Ford Russia sales November 2022
- Ford Russia sales December 2022
- Ford Motor Company sales Q4 2022 U.S.A
Comments
It has become hilarious to read in article after article here that low sales are because of “ongoing supply issues” — as if no other auto company is affected by them.
WHAT. A. JOKE.
Only joke is that every. single. automaker. has been affected by supply chain and you find it a good idea to write what you did.
THIS MAKES NO SENSE.
If every. single. automaker. has been affected by supply chain, then the reason for low sales HAS to be something else. THAT was my CLEARLY MADE point. You made NO point.
I haven’t been following the Aviator closely, but remembering it’s launch and how glowing initial reviews were, the thought was that it would sell like hotcakes. What went wrong?
Given that it’s 4 years into its lifecycle and will be replaced in a year or two, it’s not so surprising.