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Lincoln Nautilus Sales Slid 39 Percent During Q4 2022

By Alexandra Purcell

January 24, 2023 3:19 pm

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Lincoln Nautilus sales decreased in the United States while increasing in Canada during Q4 2022.

Lincoln Nautilus Sales - Q4 2022 - United States

In the United States, Lincoln Nautilus deliveries totaled 3,838 units in Q4 2022, a decrease of about 39 percent compared to 6,267 units sold in Q4 2021.

During the complete 2022 calendar year, Nautilus sales decreased about 16 percent to 20,635 units.
MODEL Q4 2022 / Q4 2021 Q4 2022 Q4 2021YTD 2022 / YTD 2021 YTD 2022 YTD 2021
NAUTILUS -38.76% 3,838 6,267 -15.58% 20,635 24,443

Lincoln Nautilus Sales - Q4 2022 - Canada

In Canada, Lincoln Nautilus deliveries totaled 352 units in Q4 2022, an increase of about 9 percent compared to 323 units sold in Q4 2021.

During the complete 2022 calendar year, Nautilus sales increased about 34 percent to 2,175 units.
MODEL Q4 2022 / Q4 2021 Q4 2022 Q4 2021YTD 2022 / YTD 2021 YTD 2022 YTD 2021
NAUTILUS +8.97% 352 323 +33.85% 2,175 1,625

Lincoln Nautilus Sales - Q4 2022 - Mexico

In Mexico, Lincoln Nautilus deliveries totaled 96 units in Q4 2022, an increase of about 33 percent compared to 72 units sold in Q4 2021.

During the complete 2022 calendar year, Nautilus sales increased about 107 percent to 363 units.
MODEL Q4 2022 / Q4 2021 Q4 2022 Q4 2021YTD 2022 / YTD 2021 YTD 2022 YTD 2021
NAUTILUS +33.33% 96 72 +107.43% 363 175

Competitive Sales Comparison (USA)

Lincoln Nautilus sales declined 39 percent during the fourth quarter of 2022, selling 3,838 units, enough to place ninth in its packed competitive segment.

The Audi Q5 rocketed to the top of the segment, with sales increasing 91 percent to 19,780 units last quarter, while the Lexus RX slotted in second despite a 49 percent decrease to 15,742 units. The BMW X3 commanded third place, with a 33 percent sales decrease to 14,695 units, while the Acura MDX captured fourth, up eight percent to 13,211 units. Fifth place belonged to the Volvo XC60, up four percent to 10,428 units, while the Mercedes-Benz GLC-Class slipped 27 percent to 10,016 units to claim sixth. Seventh was the Cadillac XT5 (see running Cadillac XT5 sales), up 139 percent to 8,446 units, while the Genesis GV70 outsold the Nautilus for eighth place, down 39 percent to 5,834 units. All other entries in the segment, including the Nautilus, sold 4,000 units or less.

Sales Numbers - D-Segment Luxury Crossovers - Q4 2022 - USA

MODEL Q4 22 / Q4 21 Q4 22 Q4 21 Q4 22 SHARE Q4 21 SHARE YTD 22 / YTD 21 YTD 22 YTD 21
AUDI Q5 +90.54% 19,780 10,381 18% 8% +4.33% 62,912 60,301
LEXUS RX -48.71% 15,742 30,695 14% 25% -16.72% 96,041 115,320
BMW X3 -32.79% 14,695 21,865 13% 18% -13.26% 65,799 75,858
ACURA MDX +7.91% 13,211 12,243 12% 10% -22.70% 46,425 60,057
VOLVO XC60 +4.29% 10,428 9,999 9% 8% -12.99% 36,181 41,582
MERCEDES-BENZ GLC-CLASS -26.75% 10,016 13,674 9% 11% +26.50% 65,531 51,805
CADILLAC XT5 +139.40% 8,446 3,528 8% 3% -3.66% 27,340 28,380
GENESIS GV70 +6.83% 5,834 5,461 5% 4% +78.30% 19,141 10,735
LINCOLN NAUTILUS -38.76% 3,838 6,267 3% 5% -15.58% 20,635 24,443
BMW X4 -15.52% 3,167 3,749 3% 3% -7.75% 9,797 10,620
INFINITI QX50 +16.02% 2,557 2,204 2% 2% -42.15% 11,105 19,195
ALFA ROMEO STELVIO -36.87% 1,601 2,536 1% 2% -26.44% 7,752 10,539
INFINITI QX55 +7.97% 1,463 1,355 1% 1% +17.87% 5,106 4,332
TOTAL -10.63% 110,778 123,957 -7.68% 473,765 513,167

From a segment share standpoint, Lincoln Nautilus sales accounted for just three percent share, down two percentage points from Q4 2021. Meanwhile, the Q5 snagged a dominant 18 percent share, up 10 percentage points, while the RX commanded 14 percent, down 11 percentage points. The X3 took home 13 percent share, down five percentage points, followed by the MDX with 12 percent share, up two percentage points. All other competitors in the segment commanded nine percent share or less.

The luxury D-crossover segment contracted 11 percent to 110,778 units during Q4 2022, meaning Lincoln Nautilus sales underperformed the segment average during the quarter.

Sales Numbers - Lexus RX Family vs. Lincoln Nautilus & Aviator - Q4 2022 - USA

MODEL Q4 22 / Q4 21 Q4 22 Q4 21 Q4 22 SHARE Q4 21 SHARE YTD 22 / YTD 21 YTD 22 YTD 21
LEXUS RX -48.71% 15,742 30,695 63% 72% -16.72% 96,041 115,320
LINCOLN AVIATOR -3.10% 5,281 5,450 21% 13% +5.03% 21,977 20,924
LINCOLN NAUTILUS -38.76% 3,838 6,267 15% 15% -15.58% 20,635 24,443
TOTAL -41.38% 24,861 42,412 -13.71% 138,653 160,687

We should note that Lexus RX sales now include the two-row RX and the three-row RX L, with the three-row RX L being a rival to the new Lincoln Aviator. As such, a more apt comparison would be to pit Nautilus and Aviator sales against those of the RX.

Adding Nautilus and Aviator sales nets Lincoln 9,119 combined deliveries in Q4 2022, or a significant 6,623 units less than the Lexus RX.

2022 Lincoln Nautilus

The Ford Authority Take

Lincoln Nautilus sales slipped yet again in the fourth quarter of 2022, likely as a result of ongoing supplier and production issues, including but not limited to the ongoing global microchip shortage. This circumstance has put a strain on the automotive industry as a whole, heavily impacting auto production during the past two years, and the Nautilus certainly hasn’t been unscathed.

This, in turn, has resulted in substantial production cuts that then translated to near record-low inventories, record-low incentives, and record-high new vehicle prices. While some relief has been felt, these issues will likely remain a factor well into the 2023 calendar year. However, Ford CEO Jim Farley has promised to continue making quality products a priority.

It’s highly probably that Lincoln Nautilus sales would be a bit more impressive if Ford Motor Company was able to produce more units of the vehicle. In an attempt to work within the constraints of the ongoing supplier issues that have affected the Nautilus, Lincoln is now offering the crossover with the subwoofer delete option to avoid further delays in its assembly.

It’s worth noting that the Nautilus received a substantial refresh for the 2021 model year. This consists primarily of a revised center stack with a much larger center infotainment screen. However, beyond the 2023 model year, the future of the luxury crossover is murky. The plant at which it is built, Oakville Assembly, is being retooled to support EV production, effectively leaving the Nautilus without a production home for North America.

About The Numbers

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By Alexandra Purcell

Alexandra is a Colorado-based journalist with a passion for all things involving horsepower, be it automotive or equestrian.

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Comments

  1. These days discontinued products must not be popular.

    Reply

  2. That’s what happens when you raise prices substantially over months and discontinue the product. I had MKX’s and Nautilus’s since they first came out.

    Reply

  3. It doesn’t help when you keep telling us you are going to stop selling them in the U.S..
    It was one of the cars my wife was considering but crossed off her list when she heard that. We could have been a 2 Lincoln family but are only a 1 Lincoln family and are having second thoughts about Lincoln’s commitment to luxury.

    Reply

  4. Fords habit of discontinuing model….with all the social media…it get out…and people dont really want to pay for a model that the company is not going to support or build….infact to me the Nautilus is a better suv and buy than the Corsair..

    Reply

    1. Before buying our Corsair, we looked at a Nautilus. The main reason we chose the Corsair was the PHEV option, which the Nautilus doesn’t offer. The size of the Corsair better suited our needs, as well.

      Reply

    2. I just test drove both the Nautilus (Black Label) and the Corsair (Reserve). The Nautilus is a far better car in every respect: outdoor and indoor design, comfort, and noise insulation, just to mention a few.

      Reply

  5. Whether or not they continue to produce a model in the future should have no bearing on whether you get one now. It isn’t like they’d suddenly stop servicing the one you have.

    Reply

  6. Sales wouldn’t be sliding almost as fast as the US economy if we knew the China Nautilus was going to be available here.

    Reply

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