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Lincoln Navigator Sales Grew 20 Percent During Q4 2022

By Alexandra Purcell

January 25, 2023 5:02 pm

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Lincoln Navigator sales increased in the United States while decreasing in Canada and Mexico during Q4 2022.

Lincoln Navigator Sales - Q4 2022 - United States

In the United States, Lincoln Navigator deliveries totaled 4,056 units in Q4 2022, an increase of about 20 percent compared to 3,384 units sold in Q4 2021.

During the complete 2022 calendar year, Navigator sales decreased about 16 percent to 13,206 units.
MODEL Q4 2022 / Q4 2021 Q4 2022 Q4 2021YTD 2022 / YTD 2021 YTD 2022 YTD 2021
NAVIGATOR +19.86% 4,056 3,384 -15.51% 13,206 15,631

Lincoln Navigator Sales - Q4 2022 - Canada

In Canada, Lincoln Navigator deliveries totaled 201 units in Q4 2022, a decrease of about 39 percent compared to 327 units sold in Q4 2021.

During the complete 2022 calendar year, Navigator sales decreased about 12 percent to 1,150 units.
MODEL Q4 2022 / Q4 2021 Q4 2022 Q4 2021YTD 2022 / YTD 2021 YTD 2022 YTD 2021
NAVIGATOR -38.53% 201 327 -12.28% 1,150 1,311

Lincoln Navigator Sales - Q4 2022 - Mexico

In Mexico, Lincoln Navigator deliveries totaled 72 units in Q4 2022, a decrease of about 55 percent compared to 161 units sold in Q4 2021.

During the complete 2022 calendar year, Navigator sales decreased about 5 percent to 312 units.
MODEL Q4 2022 / Q4 2021 Q4 2022 Q4 2021YTD 2022 / YTD 2021 YTD 2022 YTD 2021
NAVIGATOR -55.28% 72 161 -5.17% 312 329

Competitive Sales Comparison (USA)

Lincoln Navigator sales increased 20 percent in the fourth quarter of 2022, selling 4,056 units and maintaining its second-place performance.

The Cadillac Escalade (see running Cadillac Escalade sales) remained solidly in first, as sales decreased 34 percent to 6,352 units, followed by the Escalade ESV with 4,216 sales, tailed by the Navigator. The Infiniti QX80 experienced a 12 percent decrease to 2,553 units to claim third place, while the Jeep Grand Wagoneer also posted a 12 percent slide, selling 2,282 units for fourth. Finally, the Lexus LX rounded out the segment in fifth, up 24 percent to 933 units during the quarter.

Sales Numbers - Full-Size Luxury SUVs - Q4 2022 - USA

MODEL Q4 22 / Q4 21 Q4 22 Q4 21 Q4 22 SHARE Q4 21 SHARE YTD 22 / YTD 21 YTD 22 YTD 21
CADILLAC ESCALADE -34.27% 6,352 9,664 31% 50% -40.03% 24,290 40,505
CADILLAC ESCALADE ESV * 4,216 * 21% 0% * 15,957 0
LINCOLN NAVIGATOR +19.86% 4,056 3,384 20% 18% -15.51% 13,206 15,631
INFINITI QX80 -11.90% 2,553 2,898 13% 15% -42.68% 7,206 12,572
JEEP GRAND WAGONEER -11.72% 2,282 2,585 11% 13% +338.73% 11,736 2,675
LEXUS LX +23.58% 933 755 5% 4% +2.22% 3,642 3,563
TOTAL +5.73% 20,392 19,286 +1.46% 76,037 74,946

From a segment share standpoint, the Escalade continued to dominate with 31 percent segment share, up two percentage points year-over-year, followed by the Escalade ESV in second with 21 percent share, outperforming Lincoln Navigator sales that commanded 20 percent share, up two percentage points. The QX80 earned 13 percent share, up two percentage points, while the Grand Wagoneer secured 11 percent, losing two percentage points. Finally, the LX saw five percent share, up one percentage point.

Overall, the full-size luxury SUV segment expanded six percent, meaning that comparatively, Lincoln Navigator sales outperformed the segment average.

Below, we’ve combined sales of the regular length Escalade and extended-length Escalade ESV. While these are treated as separate models, to paint a clearer picture of the gap between the Navigator and the Escalade in the segment, it’s a more apt comparison to combine the sales of both Escalade variants. From here, we can see that the Escalade family accounted for 10,568 sales in Q4 2022, vastly outperforming the Navigator, and claiming 52 percent segment share.

Sales Numbers - Escalade Family - Q4 2022 - USA

MODEL Q4 22 / Q4 21 Q4 22 Q4 21 Q4 22 SHARE Q4 21 SHARE YTD 22 / YTD 21 YTD 22 YTD 21
CADILLAC ESCALADE -34.27% 6,352 9,664 60% 100% -40.03% 24,290 40,505
CADILLAC ESCALADE ESV * 4,216 * 40% 0% * 15,957 0
TOTAL +9.35% 10,568 9,664 -0.64% 40,247 40,505

For reference, we’ve included sales figures for full-size luxury crossovers below. Though they differ mechanically from “true” body-on-frame SUVs by having a unibody construction, they are typically cross-shopped and considered as alternatives to the full-size SUVs mentioned above. Currently, the only luxury automakers with full-size luxury crossovers are the BMW X7 and Mercedes-Benz GLS-Class, though Audi is rumored to be working on a Q9 that will compete in this segment.

Sales Numbers - Full-Size Luxury CUVs - Q4 2022 - USA

MODEL Q4 22 / Q4 21 Q4 22 Q4 21 YTD 22 / YTD 21 YTD 22 YTD 21
BMW X7 +63.27% 10,735 6,575 +33.24% 30,706 23,046
MERCEDES-BENZ GLS-CLASS -51.78% 3,272 6,786 -14.82% 20,853 24,482
TOTAL +4.83% 14,007 13,361 +8.48% 51,559 47,528

The Ford Authority Take

While the Navigator once again trailed the Escalade in terms of sales volume, the 20 percent uptick in Lincoln Navigator sales indicates increased interest in the full-size luxury SUV. This may be partially attributed to the 2022 Navigator mid-cycle refresh, which brought a few minor changes such as an updated front fascia and a larger center stack screen to the full-size luxury SUV.

However, the model is still facing stiff competition in the full-size luxury SUV space, including from the dominant Escalade as well as from the Jeep newcomer. Additionally, the Lexus LX was completely revamped for the 2022 model year and is slowly chipping away at the Navigator’s hold on the segment. It is also possible that ongoing supply chain issues prevented further sales of the Navigator in Q4 2022, given Ford Motor Company’s parts shortage debacle that is still an issue into early 2023.

As the Navigator soldiers into its 2023 model year, it features very minor changes, potentially indicating that FoMoCo is happy with the luxury SUV’s current trajectory. The only two changes to the 2023 Lincoln Navigator include deleting the Flight Blue exterior color and adding the dark Diamond Red Metallic Tri-Coat color.

About The Numbers

By Alexandra Purcell

Alexandra is a Colorado-based journalist with a passion for all things involving horsepower, be it automotive or equestrian.

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Comments

  1. Cigna

    Q4 sales increase were not enough to increase 2022 sales over 2021, 2022 sales were down 15.51% or 2,325 fewer sales than 2021.

    Reply
  2. Cigna

    To make matters worse, this overpriced vehicle was outsold by the the more expensive Mercedes-Benz S-Class sedan. (15,056 S-Class sedans vs 13,206 for this overpriced vehicle).

    Reply

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