Lincoln is set to launch four new all-electric models by 2026 – including one possibly based on the Star concept – as the luxury brand aims to go fully-electric in the coming years. As Ford Authority reported earlier this month, the majority of Lincoln dealers also opted into its new EV certification program, but the brand isn’t alone in that regard – rather, Buick is also going all-electric with its new EV certification program, while Honda announced its own $22 billion dollar EV transition plan last April. Now, the Japanese automaker’s luxury arm – Acura – has revealed that it is committing to 100 percent online EV sales starting in 2024.
Acura will lead the way in Honda’s electrification charge in that regard, with the sales of both the all-electric ZDX and ZDX Type S beginning exclusively online next year. However, both of those new models will be available to pre-order later this year, according to the luxury brand.
As for Honda, the automaker will launch the Prologue – its first electric crossover – in early 2024, with pre-orders also starting later the year. In the meantime, Honda plans to increase its hybrid sales volume to 50 percent of the sales mix for the CR-V and Accord hybrid models, followed by the introduction of a Civic hybrid in 2024, which will be offered as both a sedan and hatchback before it continues the transition to a fully-electric lineup in the coming years.
“In 2023, we will see the strategies we’ve been talking about, including growing sales of light truck models, increasing volume of hybrid-electric models and the start of digital sales at Acura,” said Honda America Vice President of Sales, Mamadou Diallo. “All this leads toward our vision of 100-percent electrified sales by 2040 to fulfill our ultimately goal of zero emissions by 2050.”
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Comments
Wait! What? Is Farley working for Honda now? /s
I think both this and Lincoln Star win as the most un-luxury ugly fugly of the year.
Why waste time with Acura and Lincoln (both in new category: The UnLuxury) when you can buy a new already available Full Luxury Cadillac Lyric and soon to be available Ultra Luxury Celestiq?
I’m interested to see how Acura will work with this online orders and the dealer body. Pricing just one of the issues…..
Really disturbing news that Ford plans to partner with China on new battery plant.
Listen less to the BEV bad faith FUDsters and I’m sure you will calm down.
I guess Acura dealers won’t have to fork out huge money to be EV compliant since they don’t sell them.
Not yet. But they will.
The only good news for Ford as I see it, is they won’t have to be first into the brave new world of NO Touch selling. The psychology around this selling platform and the business model do not connect well at any level other than ‘hope it works’. As an owner of an Acura and Lincoln, the dealership experience at Acura has not been good…. which has always surprised me given their Honda roots.
The dealer sales experience can be highly variable, even within the same group or shop.
The goal of online, as you know, is to increase the overall experience and level it out at a high level by eliminating the points of friction that customers loathe.