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Majority Of Lincoln Dealers Enroll In EV Sales Program

Ford Motor Company’s ongoing pivot toward battery electric vehicles is a monumental paradigm shift for the automaker that has fundamentally changed how it operates, with more changes in store for the future. As part of its $50 billion plan to produce at least two million EVs by 2026, the company has introduced a new set of standards for Ford dealers in an effort to better compete against competitors that offer direct sales to customers. As Ford Authority previously reported, most Ford dealers have embraced that plan, which will begin next year. As for Lincoln dealers, the majority of franchise owners have signed on to the brand’s own EV sales framework, per Automotive News.

According to the publication, 59 percent of the Lincoln dealer network in the United States agreed to the new EV certification standards, for a total of 365 dealers. According to Lincoln, that group is responsible for 88 percent of the brand’s sales and that 90 percent of them represent the country’s top 130 luxury markets. There are currently 600 Lincoln dealers in the United States, with a small but growing number of standalone franchises, all of which signed up for the new standards.

The Lincoln EV certification standard differs from the two-tier program offered to Ford dealers, as it is divided by market. The franchises located in the top 130 will be required to install two DC fast chargers and seven Level 2 chargers, which Lincoln says could cost up to $900k. The dealers outside the largest markets will be required to spend up to $500k for one DC fast charger and four level 2 units. Ford dealers with Lincoln stores will be required to operate separate networks for each brand.

 

The incoming EV certification standards are voluntary and last from 2024 through 2026, which is also the year that a second enrollment period will open up. Some Ford dealers and dealer associations have filed lawsuits against the company to halt the program. Lincoln doesn’t currently sell a fully electric vehicle, but it does plan to introduce four EVs by 2026.

We’ll have more on this development soon, so subscribe to Ford Authority for the latest Lincoln news, and for comprehensive Ford news coverage.

Ed owns a 1986 Ford Taurus LX, and he routinely daydreams about buying another one, a fantasy that may someday become a reality.

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Comments

  1. Buy American

    RIP Lincoln

    Reply
  2. Jared Giordiano

    Too Bad the article doesn’t go further into how Lincoln is putting the smaller dealers out of business. Basically forcing them to let the franchise go because the complete lack of ROI of the infrastructure, and no ability to predict production goals to help calculate the ROI.

    Reply
    1. RWFA

      I think that’s part of the idea.

      Small dealers with inadequate income are bad for the customer, the brand and the company.

      Reply
  3. Ken

    You can drive your EV straight up your tail pipe! Taxpayers are ultimately funding this sham. I just purchased a new standard Lincoln and want nothing to do with your problem-plagued sub-powered E vehicles. Nor is it fair to force consumers into substandard products so Ford can reap millions from the federal troph.

    Reply
    1. RWFA

      Oh boo hoo.

      Ps can you elaborate on your problem-plagued hyperbology?

      Reply
      1. Anonymous

        Maybe he will when you can explain what “hyperbology” is…

        Reply
  4. Bill Howland

    Is it true that the 41% who did not sign up may still sell totally ICE or non-plug-in-hybrid Lincolns? If so that seems like an economical way out for existing dealerships that do not want to sell plug-in products.

    Reply
    1. RWFA

      Temporary situation that will sublimate like dry ice in the midday sun once Lincoln moves hard and fast to BEV powertrains.

      Those dealers will get a final bite at the EV Apple in 2027 but by then, with their delay, they may have put the final writing on their own walls.

      Reply
  5. Cigna

    So, 41% of Lincoln dealers chose not to enroll in the EV sales program, this means annual sales will dwindle to 50,000 units, and Lincoln will join Edsel, Mercury, and Ford Motor Company sedans in Ford’s Defunct Museum.

    Reply

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