Ford Authority

2024 BMW X5 Debuts As Refreshed Lincoln Aviator Rival

The world of luxury E-segment crossovers and SUVs is a highly competitive one, a segment that’s currently dominated by the BMW X5 – which commands a quarter of the market – as well as other rivals like the Mercedes-Benz GLE and Acura MDX. The Lincoln Aviator, on the other hand, sits near the bottom of the bunch with a five percent market share as of Q4 2022, a two percent decline over the same period a year prior. A refreshed 2024 Aviator is in the works, as Ford Authority reported last month, but it will soon do battle with the also-updated 2024 BMW X5, which was just revealed.

The 2024 BMW X5 aims to keep the crossover atop the luxury E-segment ranks – though the X5 was also BMW’s best-selling model last year, to boot. On the outside, the German automaker gave the X5 new front and rear end styling, which is more conventional than the audacious – and controversial – X7, as well as numerous other newer BWM products with massive kidney grilles up front. In this case, slim LED headlights frame a more reasonably sized pair of grilles, while the optional M Sport package adds a host of black trim to the mix.

BMW also treated the X5 to some interior revisions for the new year, including a restyled dashboard and center console, trading the traditional gear lever for a toggle switch. One long piece of glass covers a 12.3-inch digital gauge cluster and a 14.9-inch touchscreen, while new lighting features include an ambient light bar, welcome lighting, and puddle lights. Meanwhile, instead of leather, BMW opted to cover the seats in a vegan alternative dubbed Sensafin.

In terms of powertrains, the 2024 BMW X5 gets more power across the board. The 40i features a turbocharged 3.0L I-6 that produces 375 horsepower and 398 pound-feet of torque, while the M60i gets a twin-turbo 4.4L V8 making 523 horsepower and 553 pound-feet of torque. Both engines utilize 48-volt hybrid systems and an eight-speed automatic transmission, while xDrive is standard on all models except for the rear-wheel drive sDrive40i. Finally, the xDrive50e PHEV makes 483 combined horsepower with around 40 miles of all-electric driving range, while BMW hasn’t yet shared details on the new X5 M.

The 2024 BMW X5 starts out at $66,195 for the base sDrive40i – $3,600 more than the 2023 model – while the xDrive50e costs $73,495, and the M60i at $90,295. Production is slated to begin in April, with deliveries beginning soon after.

We’ll have more on everything Ford and Lincoln’s competition is up to soon, so be sure and subscribe to Ford Authority for 24/7 Ford news coverage.

Brett's lost track of all the Fords he's owned over the years and how much he's spent modifying them, but his current money pits include an S550 Mustang and 13th gen F-150.

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  1. Suburbia Man

    This is a much better vehicle and is not engineered at a Ford Explorer price point with extra cost options. I would rather drive a BMW than a Lincoln for the engineering and handling and quality. Lincoln and Cadillac still can’t compete against the X5. The Cadillac has better quality, but subpar interior while the Lincoln has a slightly nicer interior, but subpar quality. The dealership experience with both brands is also nothing to be praised in my experience of owning luxury SUV’s.

  2. Mike says...

    Now if Lincoln could only do this…. they would have BMW on the ropes! Lincoln needs to be a stand alone company and soon…. if it wants a seat at the table. Remember…. lipstick on a pig is still a pig…

    1. RWFA

      Lincoln as a stand alone would be uneconomical.

      What is your fascination with porcine cosmetics?

  3. MarkV

    Lincoln needs more individuality and distant from Ford. Not just styling. They have to stop the “customized Ford” approach for Lincoln. It didn’t work for Mercury. You can still see that a Lincoln is a Ford from looking at the hard points. Just a few this and thats here and there are not enough. Plus, Lincoln needs a dedicated assembly plant like they had with Wixom. Why is Ford not allowing Lincoln to take off and be more competitive? Lincoln is just average, not better than but just as good to a degree but not better than. That is not the approach to take with Lincoln. Lincoln should be first in class on both engineering, class leading and design, style etc.

    1. RWFA

      Average buyer doesn’t look at hard points.

      Going back to Wixom model would cause more expense, less flexibility and possibly reduce quality due to low volume high complexity production.

    2. Steve

      You can still see a Lincoln is a Ford? You mean the different grill and taillights aren’t fooling you?

      Totally agree. Lincoln has made crap cars no one wants for at least 3 or 4 decades now. They need a ground up reboot – including a new name to dump the negative Lincoln baggage.

  4. Steve

    Lol! I love these new joke headlines! I thought the subie subcompact/bronco sport was funny, but this one is waaay better!

    Who has ever cross shopped an x5 and an aviator, or any bmw with any Ford product for that matter?

    How do you make a bmw feel super reliable? Compare it to a Ford.

    (I drive a fairly new mustang gt. It’s the least reliable heap of a car I’ve ever owned.)


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