The upcoming Ford EV for Europe has been many years in the making, and it will soon be fully revealed to the world in March. As Ford Authority previously reported, the Explorer Sport name may grace the EV, as the automaker seeks to pivot toward marketing its vehicles as more explicitly exuding a more American character. In any event, the crossover will be the second fully electric model to be offered in the region by The Blue Oval after the Mustang Mach-E. In the run up to its unveiling, Ford Model e Europe head Martin Sander published a brief teaser on social media that contains several new bits of info and a shot at a portion of the vehicle.
With our brand-new EV being revealed next month, it’s now time we start getting excited.
Here’s @amko_leenarts showing us that you can expect rebellious, uncompromising, SUV heritage reimagined for the #EV era.
Join us on March 21st! #ExploringReinvented #ElectricVehicle pic.twitter.com/LulZXIFJSG
— Martin Sander (@MSander22) February 23, 2023
This freshly published teaser is interesting for several reasons. For starters, Amko Leenarts, Ford of Europe design director, shows off the wheel cover of the upcoming vehicle at nine seconds. Previous shots of the Ford EV didn’t feature the covers and instead featured black steel wheels, which will still likely reside underneath the covers of production models. At this point, it is unclear if all variants of the EV will utilize wheel covers, but now we know that some will boast them, presumably to save on weight. Additionally, it has now been confirmed that the reveal will take place on March 21st, 2023.
Additionally, Sander seems to have hinted at what the Ford EV will be called. The #ExploringReinvented inclusion to the post isn’t exactly subtle and further strengthens claims that the Ford Explorer Sport nameplate will be revived for the crossover. The last Ford Explorer Sport went away in 2019, as the 2020 Ford Explorer ST replaced the model as the performance-oriented variant in the three-row crossover’s lineup. If the Sport is revived, it would essentially launch an Explorer sub-brand in Europe, as the current model is sold on the continent too. This would be in line with the company’s goal of using “Icons” as part of its overall pivot to full electrification.
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As a UK based Ford fan I am excited to see some US influenced cars landing on our shores, and I love the wheel design. BUT….it looks like these will not be cheap. Given most of the UKs Ford customers buy Ford due to fact they traditionally represent good value for money, I wonder where this move up the price scale leaves most of its UK customers? Possibly going to other brands which would be a shame.
I would agree with you Burt…. ‘the value for money’ metric is under stress. Ford has escalated its pricing essentially leaving behind a sizable portion of its traditional customers. (Not to mention performance sedans, small cars clients) I continue to be disappointed by the BEV cheerleaders who like to ignore this sizable statistic. It is debatable as to how beneficial this industry shift will be for the environment. BEV’s will not be cost effective for some time nor has their secondary market proved popular.
Much of what you say here is not supported by facts.
Is this the be-badged volkswagen we’ve been hearing about? If so, I’ll have a hard time getting excited about it given the issues they’ve been having.
I love the idea but Ford can not fill the orders they have now. How are they building this?
Not for US market.
FoE is a different regional market with its own production.
That said, if there are common components, for instance chips, then that production may be constrained as would be the current FoE ICE vehicles, which these new models replace.