Ford Authority

No Ford Bronco Discount Offered In February 2023

During February 2023, The Blue Oval opted against a Ford Bronco discount available yet again. This is not unexpected, considering that there is extremely high demand for Ford’s off-road SUV amid low supply, as has been the case since the vehicle launched in 2020 for the 2021 model year.

For the sake of context, we’ve provided a summary of Ford Bronco discount offers (or, perhaps more accurately, the lack thereof) throughout 2022, as well as thus far this year:

Ford Bronco Incentives in 2022

Ford Bronco Incentives in 2023

Unfortunately, ongoing supplier constraints have made it difficult for The Blue Oval to build enough units of the Bronco to answer demand for the off-road SUV. In fact, many Ford Bronco reservation holders have been waiting months – and in some cases, as long as two years – to receive their Bronco.

In order to honor existing reservation holders, Ford has limited how many inventory units it is building, instead focusing the majority of its efforts on building existing customer orders. This mean that supply on dealer lots remains low while FoMoCo works to deliver Broncos to reservation and order holders. Additionally, 2023 Bronco orders are restricted to existing reservation or order holders to ensure that they finally get their rugged ponies, although order banks are currently expected to open up to the public in late March.

Ford Bronco Pricing

For reference, here are the 2023 Ford Bronco trim levels and their corresponding starting MSRPs, including destination charges:

2023 Ford Bronco Two-Door

  • Base – $33,890
  • Big Bend – $37,880
  • Black Diamond – $40,545
  • Outer Banks – $43,450
  • Heritage – $45,900
  • Badlands – $46,690
  • WildTrak – $54,375
  • Heritage Limited – $68,490

2023 Ford Bronco Four-Door

  • Base – $38,040
  • Big Bend – $39,870
  • Black Diamond – $42,535
  • Outer Banks – $46,040
  • Heritage – $47,890
  • Badlands – $48,980
  • WildTrak – $55,915
  • Everglades – $55,490
  • Heritage Limited – $70,780
  • Raptor – $75,375


  • See dealer for details.
  • Incentive for the United States of America, unless otherwise specified.
  • Some customers may not qualify for these Ford Bronco discount offers.
  • Residency restrictions apply.
  • Ford discount offers might not be available with special finance, lease, and some other offers.

We strive to provide accurate and up-to-date information about the vehicles and their incentives in question, but errors and misprints can happen. In addition, the manufacturer can change incentive information at any time and without notice. Always consult with your dealer regarding color availability information before making purchase decisions. Ford Authority will not be held responsible for any misprints, typos or any other errors.

Alexandra is a Colorado-based journalist with a passion for all things involving horsepower, be it automotive or equestrian.

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  1. Tim

    Gee you think. I work where it’s built and we haven’t worked a full week since last year. Keep having issues with parts. If it’s not one part it’s another

  2. Steve

    So weird. Vehicle that has a waiting list or $10,000+ bump sticker won’t offer a discount to move them. Quick! Someone call the news! (And have someone there explain supply and demand to the author.)

  3. Kim

    I find it mind blowing that after having a reservation then Bronco order for well over 2 years that after patiently waiting so long, Ford would ask me to remove the hardtop I’ve waited for then say if you don’t remove what you want, there’s a good chance you won’t get your vehicle at all and if you don’t change we really don’t care if you cancel your order. To add insult to injury, we’re told if you STILL want a Bronco, now you get to pay full price for a 2024. I waited the extra year for the white hardtop Ford promised in 2023 only to find out it was not offered on my model. In what world is this change your order, cancel it or pay full price appreciating loyal customers or good customer service to all who have painstakingly waited? What a slap in the face. I’m still waiting to decide what to do and the deadline is coming soon. At minimum, Ford should allow price protection for those who have waited so long. That’s a no brainer!


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