Ford Bronco family sales decreased in the United States, Canada and Mexico during Q4 2022.
Sales Numbers - Bronco Family - Q4 2022 - USA
MODEL | Q4 22 / Q4 21 | Q4 22 | Q4 21 | YTD 22 / YTD 21 | YTD 22 | YTD 21 |
---|---|---|---|---|---|---|
BRONCO | +23.57% | 30,670 | 24,819 | +234.23% | 117,057 | 35,023 |
BRONCO SPORT | -27.42% | 19,571 | 26,965 | -7.97% | 99,547 | 108,169 |
TOTAL | -2.98% | 50,241 | 51,784 | +51.27% | 216,604 | 143,192 |
Cumulative deliveries of the Ford Bronco family in the United States decreased three percent to 50,291 units in Q4 2022, comprised of:
- 30,370 units of the Ford Bronco, an increase of 24 percent compared to the 24,819 units sold in Q4 2021, and
- 19,571 units of the Ford Bronco Sport, a decrease of 27 percent compared to 26,965 units sold in Q4 2021
Sales Numbers - Bronco Family - Q4 2022 - Canada
MODEL | Q4 22 / Q4 21 | Q4 22 | Q4 21 | YTD 22 / YTD 21 | YTD 22 | YTD 21 |
---|---|---|---|---|---|---|
BRONCO | -30.34% | 1,908 | 2,739 | +138.61% | 10,167 | 4,261 |
BRONCO SPORT | -56.07% | 2,263 | 5,151 | +7.79% | 11,958 | 11,094 |
TOTAL | -47.14% | 4,171 | 7,890 | +44.09% | 22,125 | 15,355 |
Cumulative deliveries of the Ford Bronco family in Canada increased 44 percent to 22,175 units in 2022, comprised of:
- 1,908 units of the Ford Bronco, a decrease of 30 percent compared to the 2,739 units sold in Q4 2021, and
- 2,263 units of the Ford Bronco Sport, a decrease of 56 percent compared to 5,151 units sold in Q4 2021
Sales Numbers - Bronco Family - Q4 2022 - Mexico
MODEL | Q4 22 / Q4 21 | Q4 22 | Q4 21 | YTD 22 / YTD 21 | YTD 22 | YTD 21 |
---|---|---|---|---|---|---|
BRONCO | -42.56% | 421 | 733 | +127.60% | 1,682 | 739 |
BRONCO SPORT | -80.58% | 359 | 1,849 | -17.89% | 3,443 | 4,193 |
TOTAL | -69.79% | 780 | 2,582 | +3.91% | 5,125 | 4,932 |
Cumulative deliveries of the Ford Bronco family in Mexico increased 15 percent to 1,240 units in Q4 2022, comprised of:
- 421 units of the Ford Bronco, a decrease of 42 percent compared to the 733 units sold in Q4 2021, and
- 359 units of the Ford Bronco Sport, a decrease of 81 percent compared to 1,849 units sold in Q4 2021
The Ford Authority Take
The slight dip in Ford Bronco family sales during the fourth quarter of 2022 isn’t entirely unexpected, and it isn’t necessarily a symptom of doom and gloom for the off-road-ready models. Unfortunately, ongoing supplier constraints continue to limit The Blue Oval’s ability to manufacture vehicles like the Bronco and Bronco Sport, often forcing the automaker to withhold certain features that are unable to be included. This includes a reduced capacity amplifier option for the Bronco Sport, which is required when the regular amplifier is unavailable due to supplier constraints.
As for the Ford Bronco, it’s safe to assume that the off-road SUV would have much higher sales if dealers had more of them available on the lots. As it stands right now, a solid portion of Bronco sales last quarter were to prior reservation and order holders as FoMoCo does its best to fulfill orders for the vehicle. In fact, Ford elected to restrict 2023 Bronco orders to existing reservation or order holders to ensure that these are fully honored. However, the Ford Michigan Assembly plant is currently working hard to get these vehicles rolling off the assembly line, even prioritizing Ford Bronco production over that of the Ford Ranger, which is built at the same facility.
Bronco vs. Bronco Sport
The Ford Bronco family is currently comprised of two distinct models. The first is the body-on-frame “regular” Bronco, while the second is the unibody Bronco Sport crossover. Both models are encompassed by the single Bronco sub-brand focused on off-road capability and adventure.
Riding on the body-on-frame Ford T6 platform, the “regular” Bronco is available in two-door and four-door body styles. In addition, the SUV is available with two engine options, including the 2.3L I4 EcoBoost engine (275 horsepower, 315 pound-feet of torque) and the 2.7L V6 EcoBoost engine (310 horsepower, 410 pound-feet of torque). The all-new Bronco Raptor is powered exclusively by the 3.0L V6 EcoBoost engine good for a healthy 418 horsepower and 440 pound-feet of torque.
The Bronco Sport, meanwhile, utilizes Ford’s unibody C2 platform and offers two engine options: the 1.5L I4 EcoBoost engine and the 2.0L I4 EcoBoost engine. Standard with the Base, Big Bend, and Outer Banks trims, the 1.5L engine is rated at 181 horsepower and 190 pound-feet of torque. In contrast, the 2.0L engine puts out a more impressive 250 horsepower as well as 277 pound-feet of torque. It’s standard exclusively on the range-topping Badlands trim.
About The Numbers
- All percent change figures compared to Ford Bronco sales in Q4 2021, unless otherwise noted
- In the United States, there were 78 selling days in Q4 2022 and 78 selling days in Q4 2021
- Ford Motor Company Q4 2022 sales reports:
- Ford Motor Company sales Q4 2022 U.S.A
- Ford sales Q4 2022 U.S.A. (Ford brand)
- Lincoln sales Q4 2022 U.S.A.
- Ford Motor Company sales October 2022 U.S.A.
- Ford sales October 2022 U.S.A. (Ford brand)
- Lincoln sales October 2022 U.S.A.
- Ford Motor Company sales November 2022 U.S.A.
- Ford sales November 2022 U.S.A. (Ford brand)
- Lincoln sales November 2022 U.S.A.
- Ford Motor Company sales December 2022 U.S.A.
- Ford sales December 2022 U.S.A. (Ford brand)
- Lincoln sales December 2022 U.S.A.
- Ford Europe sales Q4 2022
- Ford China sales Q4 2022
- Ford Motor Company Canada sales Q4 2022
- Ford Canada sales Q4 2022
- Lincoln Canada sales Q4 2022
- Ford Motor Company Argentina sales Q4 2022
- Ford Argentina sales October 2022 (Ford brand)
- Ford Argentina sales November 2022 (Ford brand)
- Ford Argentina sales December 2022 (Ford brand)
- Ford Motor Company Brazil sales Q4 2022
- Ford Brazil sales October 2022 (Ford brand)
- Ford Brazil sales November 2022 (Ford brand)
- Ford Brazil sales December 2022 (Ford brand)
- Ford Motor Company Korea sales Q4 2022
- Ford Motor Company Korea sales October 2022
- Ford Korea sales October 2022
- Lincoln Korea sales October 2022
- Ford Motor Company Korea sales November 2022
- Ford Korea sales November 2022
- Lincoln Korea sales November 2022
- Ford Motor Company Korea sales December 2022
- Ford Korea sales December 2022
- Lincoln Korea sales December 2022
- Ford Motor Company Korea sales October 2022
- Ford Motor Company Mexico sales Q4 2022
- Ford Motor Company Mexico sales October 2022
- Ford Mexico sales October 2022
- Lincoln Mexico sales October 2022
- Ford Motor Company Mexico sales November 2022
- Ford Mexico sales November 2022
- Lincoln Mexico sales November 2022
- Ford Motor Company Mexico sales December 2022
- Ford Mexico sales December 2022
- Lincoln Mexico sales December 2022
- Ford Motor Company Mexico sales October 2022
- Ford Russia sales Q4 2022
- Ford Russia sales October 2022
- Ford Russia sales November 2022
- Ford Russia sales December 2022
- Ford Motor Company sales Q4 2022 U.S.A
Comments
Maybe depressed customers that are tired of playing fords waiting game
Your interpretation would only be true if ford didn’t have waiting lists of customers because sales are only counted when the vehicle ships.
As I mentioned in a comment I wrote on a recent article about a drop of Bronco Sport 4th Quarter sales, thousands of people who ordered them with 1.5 L engines were not allowed to take delivery of their vehicles during the 4th quarter because of the possibility of having cracked fuel injectors, to which there wasn’t a fix in place yet. Sales in January were above last year’s so they may have built lots of vehicles that don’t have that issue. I was surprised to see that sales for Broncos were down in Canada in Quarter 4. I believe demand is still high there so they may have been limited by Ford’s ability to get Broncos to them. I don’t think either vehicle is near its ceiling of quarterly sales.