Ford Bronco family sales decreased in the United States, Canada and Mexico during Q4 2022.
| MODEL | Q4 22 / Q4 21 | Q4 22 | Q4 21 | YTD 22 / YTD 21 | YTD 22 | YTD 21 |
|---|---|---|---|---|---|---|
| BRONCO | +23.57% | 30,670 | 24,819 | +234.23% | 117,057 | 35,023 |
| BRONCO SPORT | -27.42% | 19,571 | 26,965 | -7.97% | 99,547 | 108,169 |
| TOTAL | -2.98% | 50,241 | 51,784 | +51.27% | 216,604 | 143,192 |
Cumulative deliveries of the Ford Bronco family in the United States decreased three percent to 50,291 units in Q4 2022, comprised of:
| MODEL | Q4 22 / Q4 21 | Q4 22 | Q4 21 | YTD 22 / YTD 21 | YTD 22 | YTD 21 |
|---|---|---|---|---|---|---|
| BRONCO | -30.34% | 1,908 | 2,739 | +138.61% | 10,167 | 4,261 |
| BRONCO SPORT | -56.07% | 2,263 | 5,151 | +7.79% | 11,958 | 11,094 |
| TOTAL | -47.14% | 4,171 | 7,890 | +44.09% | 22,125 | 15,355 |
Cumulative deliveries of the Ford Bronco family in Canada increased 44 percent to 22,175 units in 2022, comprised of:
| MODEL | Q4 22 / Q4 21 | Q4 22 | Q4 21 | YTD 22 / YTD 21 | YTD 22 | YTD 21 |
|---|---|---|---|---|---|---|
| BRONCO | -42.56% | 421 | 733 | +127.60% | 1,682 | 739 |
| BRONCO SPORT | -80.58% | 359 | 1,849 | -17.89% | 3,443 | 4,193 |
| TOTAL | -69.79% | 780 | 2,582 | +3.91% | 5,125 | 4,932 |
Cumulative deliveries of the Ford Bronco family in Mexico increased 15 percent to 1,240 units in Q4 2022, comprised of:
The slight dip in Ford Bronco family sales during the fourth quarter of 2022 isn’t entirely unexpected, and it isn’t necessarily a symptom of doom and gloom for the off-road-ready models. Unfortunately, ongoing supplier constraints continue to limit The Blue Oval’s ability to manufacture vehicles like the Bronco and Bronco Sport, often forcing the automaker to withhold certain features that are unable to be included. This includes a reduced capacity amplifier option for the Bronco Sport, which is required when the regular amplifier is unavailable due to supplier constraints.
As for the Ford Bronco, it’s safe to assume that the off-road SUV would have much higher sales if dealers had more of them available on the lots. As it stands right now, a solid portion of Bronco sales last quarter were to prior reservation and order holders as FoMoCo does its best to fulfill orders for the vehicle. In fact, Ford elected to restrict 2023 Bronco orders to existing reservation or order holders
to ensure that these are fully honored. However, the Ford Michigan Assembly plant is currently working hard to get these vehicles rolling off the assembly line, even prioritizing Ford Bronco production over that of the Ford Ranger, which is built at the same facility.The Ford Bronco family is currently comprised of two distinct models. The first is the body-on-frame “regular” Bronco, while the second is the unibody Bronco Sport crossover. Both models are encompassed by the single Bronco sub-brand focused on off-road capability and adventure.
Riding on the body-on-frame Ford T6 platform, the “regular” Bronco is available in two-door and four-door body styles. In addition, the SUV is available with two engine options, including the 2.3L I4 EcoBoost engine (275 horsepower, 315 pound-feet of torque) and the 2.7L V6 EcoBoost engine (310 horsepower, 410 pound-feet of torque). The all-new Bronco Raptor is powered exclusively by the 3.0L V6 EcoBoost engine good for a healthy 418 horsepower and 440 pound-feet of torque.
The Bronco Sport, meanwhile, utilizes Ford’s unibody C2 platform and offers two engine options: the 1.5L I4 EcoBoost engine and the 2.0L I4 EcoBoost engine. Standard with the Base, Big Bend, and Outer Banks trims, the 1.5L engine is rated at 181 horsepower and 190 pound-feet of torque. In contrast, the 2.0L engine puts out a more impressive 250 horsepower as well as 277 pound-feet of torque. It’s standard exclusively on the range-topping Badlands trim.
We'll see where they're at when the checkered drops.
Not that it matters where you start. It's how you finish.
The deal is reportedly in the final stages.
There's a lot going on this model year.
A nice, basic work truck that's in stellar condition.
Expect to see both RFK entries in the Playoffs.
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Maybe depressed customers that are tired of playing fords waiting game
Your interpretation would only be true if ford didn’t have waiting lists of customers because sales are only counted when the vehicle ships.
As I mentioned in a comment I wrote on a recent article about a drop of Bronco Sport 4th Quarter sales, thousands of people who ordered them with 1.5 L engines were not allowed to take delivery of their vehicles during the 4th quarter because of the possibility of having cracked fuel injectors, to which there wasn't a fix in place yet. Sales in January were above last year's so they may have built lots of vehicles that don't have that issue. I was surprised to see that sales for Broncos were down in Canada in Quarter 4. I believe demand is still high there so they may have been limited by Ford's ability to get Broncos to them. I don't think either vehicle is near its ceiling of quarterly sales.