Ford Bronco Sport sales placed the off-road crossover in the middle of the saturated mainstream compact crossover segment during the 2022 calendar year.
Ford Bronco Sport sales slipped eight percent, selling 99,547 units last year and placing the crossover 11th out of 17 competitors.
For comparison, the first-place Toyota RAV4 saw its sales slip just two percent last year, selling 399,941 units, while the second-best Honda CR-V saw its sales decrease 34 percent to 238,155 units. The Chevy Equinox (see running Chevy Equinox sales) placed third thanks to a 28 percent increase to 212,072 units, followed by the Nissan Rogue in fourth with 186,480 units, down 35 percent. The Hyundai Tucson finished fifth with a 16 percent increase to 175,307 sales, while sixth place went to the Subaru Crosstrek with a 22 percent increase to 155,142 units, followed by the Mazda CX-5 with a 10 percent slip to 151,594 units. The Ford Escape saw 137,370 sales, down six percent, while the Kia Sportage finished ninth with 125,245, up 32 percent. In 10th was the Subaru Forester, down 26 percent to 114,096 units, while all other competitors, including the Bronco Sport, sold less than 100,000 units individually.
Sales Numbers - Mainstream Compact Crossovers - 2022 - USA
| MODEL | YTD 22 / YTD 21 | YTD 22 | YTD 21 | YTD 22 SHARE | YTD 21 SHARE |
|---|---|---|---|---|---|
| TOYOTA RAV4 | -1.91% | 399,941 | 407,739 | 18% | 16% |
| HONDA CR-V | -34.08% | 238,155 | 361,271 | 11% | 15% |
| CHEVROLET EQUINOX | +28.28% | 212,072 | 165,323 | 9% | 7% |
| NISSAN ROGUE | -34.71% | 186,480 | 285,602 | 8% | 12% |
| HYUNDAI TUCSON | +16.14% | 175,307 | 150,949 | 8% | 6% |
| SUBARU CROSSTREK | +21.71% | 155,142 | 127,466 | 7% | 5% |
| MAZDA CX-5 | -9.97% | 151,594 | 168,383 | 7% | 7% |
| FORD ESCAPE | -5.53% | 137,370 | 145,415 | 6% | 6% |
| KIA SPORTAGE | +32.39% | 125,245 | 94,601 | 6% | 4% |
| SUBARU FORESTER | -26.26% | 114,096 | 154,723 | 5% | 6% |
| FORD BRONCO SPORT | -7.97% | 99,547 | 108,169 | 4% | 4% |
| VOLKSWAGEN TIGUAN | -19.29% | 88,577 | 109,743 | 4% | 4% |
| GMC TERRAIN | +82.29% | 86,567 | 47,488 | 4% | 2% |
| MITSUBISHI OUTLANDER | +20.83% | 40,942 | 33,883 | 2% | 1% |
| JEEP CHEROKEE | -54.76% | 40,322 | 89,126 | 2% | 4% |
| MITSUBISHI ECLIPSE CROSS | +19.79% | 10,718 | 8,947 | 0% | 0% |
| DODGE JOURNEY | -98.62% | 194 | 14,035 | 0% | 1% |
| TOTAL | -8.52% | 2,262,269 | 2,472,863 |
From a segment share standpoint, Ford Bronco Sport sales remained steady at four percent year-over-year.
The segment-leading RAV4 commanded 18 percent share, up two percentage points, followed by the CR-V with 11 percent, down four percentage points. The Equinox took home nine percent share, up two percentage points, while the Rogue captured eight percent share, down four percentage points. The Tucson also accounted for eight percent share, gaining two percentage points, while the Crosstrek and CX-5 each took seven percent share, with the latter gaining two percentage points and the former remaining steady. All other contenders, including the Bronco Sport, each claimed six percent or less.
Overall, the mainstream compact crossover segment contracted nine percent to 2,262,269 units, meaning that Ford Bronco Sport sales performed on par with the segment average.
It is important to note that FoMoCo now fields two vehicles in this segment: the Escape and the Bronco Sport. Combining sales of both models gives The Blue Oval 236,917 deliveries last year, good for 10 percent share. The performance puts The Blue Oval in line with the Tucson in terms of segment share.
Sales Numbers - Ford Mainstream Compact Crossovers - 2022 - USA
| MODEL | YTD 22 / YTD 21 | YTD 22 | YTD 21 | YTD 22 SHARE | YTD 21 SHARE |
|---|---|---|---|---|---|
| FORD ESCAPE | -5.53% | 137,370 | 145,415 | 58% | 57% |
| FORD BRONCO SPORT | -7.97% | 99,547 | 108,169 | 42% | 43% |
| TOTAL | -6.57% | 236,917 | 253,584 |
However, Ford’s cross-town rival, General Motors, also fields two offerings in this segment: the Chevy Equinox and GMC Terrain. The duo recorded a combined 298,639 deliveries, good for a 13 percent share, surpassing the CR-V while still trailing the RAV4.
Sales Numbers - GM Mainstream Compact Crossovers - 2022 - USA
| MODEL | YTD 22 / YTD 21 | YTD 22 | YTD 21 | YTD 22 SHARE | YTD 21 SHARE |
|---|---|---|---|---|---|
| CHEVROLET EQUINOX | +28.28% | 212,072 | 165,323 | 71% | 78% |
| GMC TERRAIN | +82.29% | 86,567 | 47,488 | 29% | 22% |
| TOTAL | +40.33% | 298,639 | 212,811 |
Additionally, the Hyundai and Kia venture also fields two models in this space: the Hyundai Tucson and Kia Sportage. Combined deliveries of the Korean duo totaled 300,552 units for a 13 percent segment share, placing it right in line with GM.
Sales Numbers - Hyundai/Kia Mainstream Compact Crossovers - 2022 - USA
| MODEL | YTD 22 / YTD 21 | YTD 22 | YTD 21 | YTD 22 SHARE | YTD 21 SHARE |
|---|---|---|---|---|---|
| HYUNDAI TUCSON | +16.14% | 175,307 | 150,949 | 58% | 61% |
| KIA SPORTAGE | +32.39% | 125,245 | 94,601 | 42% | 39% |
| TOTAL | +22.40% | 300,552 | 245,550 |
The Ford Authority Take
Ford Bronco Sport sales suffered throughout the 2022 calendar year, a clear symptom of ongoing production constraints caused by global supplier issues. Some features are being withheld not only from the Bronco Sport, but from quite a few vehicles in Ford’s lineup. As of early January 2023, the 2023 Bronco Sport has now been given the Reduced Capacity Amplifier option, which customers must opt for when the regular amp is not available thanks to supplier constraints.
About The Numbers
- All percent change figures compared to Ford Motor Company sales for 2021 calendar year, unless noted otherwise
More Information & Sales Reporting
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- Ford Motor Company 2022 sales reports:
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- Ford Motor Company Canada sales 2022
- Ford Motor Company Argentina sales 2022
- Ford Motor Company Brazil sales 2022
- Ford Motor Company Mexico sales 2022
Comments
Wife test drove one of these this past weekend. I was hoping to get her into a Bronco, but she said they are too wide. So we tried the Bronco Sport. Wow, the Sport is a dreadful little vehicle.
I think Ford would rather you think about the Escape/Bronco Sport/Maverick in a combined way since they share a customer base, architecture, and plant space. Bronco Sport might be retreating a bit because it launched ahead of Bronco and there was some early demand to get in on the Bronco rush, but that has probably moderated with the presence of the real Bronco. I think Ford may have overestimated demand for Bronco Sport and under-estimated Maverick.
I agree with you too. Maverick fits a need that has almost no competition (for now). Bronco Sport has a long list of 16 competitors. That market is oversaturated, and the Sport needs to really stand out to be successful. More production resources should have gone to Maverick.
You are correct sir!
Maybe they should get their act together and it would be doing better. Ordered a new Sport, finally showed to dealer and it’s on hold by Ford because of the ABS module recall. Been multiple weeks, Ford not updating the dealer on any ETA for fix.
First new Ford, looks like I’ll be going back to GM.