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Ford E-Series Sales Slip Seven Percent During Q4 2022

By Alexandra Purcell

February 2, 2023 4:54 pm

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Ford E-Series sales decreased in the U.S. while increasing in Canada during the fourth quarter of 2022.

Ford E-Series Sales - Q4 2022 - United States

In the United States, Ford E-Series deliveries totaled 9,927 units in Q4 2022, a decrease of about 7 percent compared to 10,655 units sold in Q4 2021.

During the complete 2022 calendar year, E-Series sales decreased about 13 percent to 32,150 units.
MODEL Q4 2022 / Q4 2021 Q4 2022 Q4 2021YTD 2022 / YTD 2021 YTD 2022 YTD 2021
E-SERIES -6.83% 9,927 10,655 -13.39% 32,150 37,122

Ford E-Series Sales - Q4 2022 - Canada

In Canada, Ford E-Series deliveries totaled 1,303 units in Q4 2022, an increase of about 60 percent compared to 815 units sold in Q4 2021.

During the complete 2022 calendar year, E-Series sales increased about 7 percent to 3,562 units.
MODEL Q4 2022 / Q4 2021 Q4 2022 Q4 2021YTD 2022 / YTD 2021 YTD 2022 YTD 2021
E-SERIES +59.87% 1,303 815 +6.77% 3,562 3,336

Competitive Sales Comparison (USA)

Ford E-Series sales decreased seven percent in Q4 2022, accumulating 9,927 sales during the quarter, thus securing fourth place in its competitive segment.

The E-Series corporate cousin, the Ford Transit (see running Ford Transit sales), held down first place, as sales increased 48 percent to 31,049 units. Second place was secured by the Ram ProMaster, up 33 percent to 18,905 units, followed by the Chevy Express (see running Chevy Express sales), up 110 percent to 16,360 units, trailed by the Ford E-Series. The GMC Savana (see running GMC Savana sales) wound up fifth, up 68 percent to 7,100 units, and finally, the The discontinued Nissan NV once again saw zero sales.

Sales Numbers - Full-Size Vans - Q4 2022 - USA

MODEL Q4 22 / Q4 21 Q4 22 Q4 21 Q4 22 SHARE Q4 21 SHARE YTD 22 / YTD 21 YTD 22 YTD 21
FORD TRANSIT +38.15% 28,936 20,946 36% 36% -6.88% 92,882 99,745
RAM PROMASTER +33.28% 18,905 14,184 23% 25% -3.83% 60,936 63,361
CHEVROLET EXPRESS +110.66% 16,360 7,766 20% 13% +19.24% 52,888 44,355
FORD E-SERIES -6.83% 9,927 10,655 12% 18% -13.39% 32,150 37,122
GMC SAVANA +67.53% 7,100 4,238 9% 7% +44.10% 25,569 17,744
NISSAN NV -100.00% 0 75 0% 0% -99.97% 3 11,372
TOTAL +40.38% 81,228 57,864 -3.39% 264,428 273,699

From a segment share standpoint, the Transit collected 37 percent, up one percentage point, while the ProMaster accrued 23 percent share, down two percentage points. The Express commanded 20 percent share, up seven percentage points, while Ford E-Series sales accounted for 12 percent share, down six percentage points. The Savana collected nine percent share, up two percentage points. The NV, of course, saw zero percent share.

Sales Numbers - Ford Full-Size Vans - Q4 2022 - USA

MODEL Q4 22 / Q4 21 Q4 22 Q4 21 YTD 22 / YTD 21 YTD 22 YTD 21
FORD TRANSIT +38.15% 28,936 20,946 -6.88% 92,882 99,745
FORD E-SERIES -6.83% 9,927 10,655 -13.39% 32,150 37,122
TOTAL +22.98% 38,863 31,601 -8.65% 125,032 136,867

It’s also worth noting that both of Ford’s offerings in the full-size van segment, the Transit and E-Series, saw cumulative deliveries of 40,976, enough to command a dominant 49 percent segment share. By comparison, Ford’s crosstown rival, General Motors, trailed in second place with 23,460 cumulative deliveries of its two offerings for a 28 percent segment share.

Sales Numbers - GM Full-Size Vans - Q4 2022 - USA

MODEL Q4 22 / Q4 21 Q4 22 Q4 21 YTD 22 / YTD 21 YTD 22 YTD 21
CHEVROLET EXPRESS +110.66% 16,360 7,766 +19.24% 52,888 44,355
GMC SAVANA +67.53% 7,100 4,238 +44.10% 25,569 17,744
TOTAL +95.43% 23,460 12,004 +26.34% 78,457 62,099

The full-size mainstream van segment, which includes passenger, cargo, and cutaway/chassis cab models, expanded 44 percent to 83,341 units in Q4 2022, meaning that Ford E-Series sales drastically underperformed the segment average.

The Ford Authority Take

Ford E-Series sales slipped ever so slightly during Q4 2022. While The Blue Oval continues to navigate ongoing supplier issues, the automaker’s production fluctuates and prompts the removal of certain features in order to keep vehicles flowing off the assembly line. The E-Series line has certainly found itself subject to such constraints, such as limited availability of V8 engines found under the hood of E-Series models, while another less critical constraint limited features such as Wi-Fi hotspot functions.

It is also important to note that the comparing the E-Series lineup to its competitors in the full-size van segment may not be an entirely accurate contrast, since the E-Series is available exclusively in the cutaway configuration. Meanwhile, all other models are available as full-bodied cargo and passenger vans and, in most cases, also as cutaways.

The E-Series, assembled at the Ford Ohio Assembly plant, is powered by the Ford 7.3L Godzilla V8 gasoline engine, which is offered in two versions. The standard tune delivers optimal power and torque, while the optional tune is optimized for better fuel economy at the expense of power and torque.

About The Numbers

  • All percent change figures compared to Ford E-Series Q4 2021 sales, unless noted otherwise
  • In the United States, there were 78 selling days for Q4 2022 and 78 selling days for Q4 2021
  • Mercedes-Benz Sprinter Sales not available, as the automaker does not share sales figures for the model
Ford Motor Company Q4 2022 sales reports:

By Alexandra Purcell

Alexandra is a Colorado-based journalist with a passion for all things involving horsepower, be it automotive or equestrian.

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Comments

  1. Lack of sales = lack of product = increased price just what Ford wants.

    Reply

  2. The E series has a much better chassis and heavy duty parts. front and rear brakes…than the Transit….i owned 7 E series….had more trouble with my Transit T 250 than all them combined….sad they dont still offer the E series in standard van anymore

    Reply

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