Ford EcoSport sales saw a rather significant decline during the 2022 calendar year, but The Blue Oval’s subcompact crossover still managed to claim a position mid-pack in its competitive segment.
Overall, Ford EcoSport sales decreased 28 percent last year, selling 29,193 units.
The segment-best Honda HR-V saw its sale slip 16 percent to 115,416 units, followed by the Jeep Compass in second with 86,175 sales representing a 14 percent increase year-over-year. In third was the Hyundai Kona, which experienced a 29 percent decline in sales to 63,994 units, while the fourth-place Chevy Trailblazer (see running Chevy Trailblazer sales), while the Kia Soul claimed 57,820 sales, down 23 percent. The Nissan Kicks, meanwhile, saw its sales slide 34 percent to 54,879 units last year for sixth place, followed by the seventh-best Mazda CX-30, selling 52,808 units, down 12 percent. Eighth belonged to the Buick Encore GX (see running Buick Encore GX sales), down 53 percent to 33,348 units, followed by the EcoSport in ninth. All other segment competitors accounted for less than 29,000 sales individually.
Sales Numbers - Mainstream Subcompact Crossovers - 2022 - USA
| MODEL | YTD 22 / YTD 21 | YTD 22 | YTD 21 | YTD 22 SHARE | YTD 21 SHARE |
|---|---|---|---|---|---|
| HONDA HR-V | -15.81% | 115,416 | 137,090 | 15% | 14% |
| JEEP COMPASS | +13.92% | 86,175 | 75,642 | 11% | 7% |
| HYUNDAI KONA | -28.95% | 63,994 | 90,069 | 8% | 9% |
| CHEVROLET TRAILBLAZER | -32.47% | 60,888 | 90,161 | 8% | 9% |
| KIA SOUL | -23.04% | 57,820 | 75,126 | 8% | 7% |
| NISSAN KICKS | -33.85% | 54,879 | 82,960 | 7% | 8% |
| MAZDA CX-30 | -12.26% | 52,808 | 60,185 | 7% | 6% |
| KIA SELTOS | -11.01% | 45,711 | 51,368 | 6% | 5% |
| BUICK ENCORE GX | -53.19% | 33,348 | 71,247 | 4% | 7% |
| FORD ECOSPORT | -28.20% | 29,193 | 40,659 | 4% | 4% |
| KIA NIRO | +9.74% | 28,744 | 26,192 | 4% | 3% |
| JEEP RENEGADE | -41.56% | 27,549 | 47,137 | 4% | 5% |
| HYUNDAI VENUE | -5.44% | 27,094 | 28,653 | 4% | 3% |
| CHEVROLET TRAX | -37.55% | 26,597 | 42,590 | 4% | 4% |
| MITSUBISHI OUTLANDER SPORT | -52.15% | 16,373 | 34,216 | 2% | 3% |
| BUICK ENCORE | -31.66% | 13,718 | 20,072 | 2% | 2% |
| TOYOTA C-HR | -66.00% | 12,141 | 35,707 | 2% | 4% |
| FIAT 500X | -25.91% | 875 | 1,181 | 0% | 0% |
| TOTAL | -25.43% | 753,323 | 1,010,255 |
From segment share standpoint, the HR-V captured 15 percent, down one percentage point, followed by the Compass with 11 percent, up four percentage points. The Kona and Trailblazer each accounted for eight percent share, each also losing one percentage point, while the Soul also accounted for eight percent share, up one percentage point. The Kicks saw seven percent share, down one percentage point, the CX-30 saw seven percent share as well, up one percentage point, while the Seltos picked up one percentage point for six percent share. All other competitors, including the EcoSport, claimed four percent share or less.
Overall, the mainstream subcompact crossover segment contracted 25 percent to 753,323 units, meaning Ford EcoSport sales performed on par with the segment average.
The Ford Authority Take
Considering that the EcoSport has been officially axed from FoMoCo’s lineup, the downtick in Ford EcoSport sales during 2022 is not a surprise. The North American EcoSport was discontinued in mid-2022 in the wake of The Blue Oval’s decision to cease its production operations in India. That means that the Ford Chennai Assembly plant, where the EcoSport was produced, has been shuttered, with the final EcoSport rolling off the assembly line back in July 2022.
However, the EcoSport will live on in Europe, as FoMoCo will continue to produce the crossover at the Ford Craiova Assembly Plant in Romania for the European market.
For its sunset model year, the 2022 Ford EcoSport saw some changes and updates, including dropping the 1.0L EcoBoost I3 engine from the lineup, making the atmospheric 2.0L I4 engine the crossover’s sole option. Additionally, all-wheel drive became standard across the board.
About The Numbers
- All percent change figures compared to Ford Motor Company sales for 2021 calendar year, unless noted otherwise
More Information & Sales Reporting
- Ford Motor Company news
- Running Ford Motor Company sales numbers
- Running Ford sales numbers
- Ford Motor Company 2022 sales reports:
- Ford Motor Company sales 2022 U.S.A
- Ford China sales 2022
- Ford Motor Company Canada sales 2022
- Ford Motor Company Argentina sales 2022
- Ford Motor Company Brazil sales 2022
- Ford Motor Company Mexico sales 2022
No Comments yet