Ford Authority

Ford Maverick Discount Offers Non-Existent In February 2023

A Ford Maverick discount offer is once again non-existent in February 2023, meaning that The Blue Oval is not offering any sort of incentive or deal toward the purchase or lease of its highly popular compact pickup.

For context, below we have included the Ford Maverick discount offers (or lack thereof) throughout the 2022 calendar year, as well as the 2023 calendar year to date.


The lack of any Ford Maverick discount or incentive once again this month is no surprise, considering how popular the compact pickup has proved to be thus far, and The Blue Oval’s inability to satisfy demand due to ongoing supply chain issues.

Sales Numbers - Compact Pickups - Q4 2022 - USA

MODEL Q4 22 / Q4 21 Q4 22 Q4 21 Q4 22 SHARE YTD 22 / YTD 21 YTD 22 YTD 21
FORD MAVERICK +76.98% 22,568 12,752 70% +460.94% 74,370 13,258
HYUNDAI SANTA CRUZ +37.28% 9,677 7,049 30% +263.27% 36,480 10,042
TOTAL +62.85% 32,245 19,801 +375.75% 110,850 23,300

Not only did the Maverick outsell its only direct rival, the Hyundai Santa Cruz, during the fourth quarter of 2022 by more than double, it also outsold its big brother, the Ford Ranger, by a large margin throughout the 2022 calendar year.

Sales Numbers - Ford Maverick vs. Ford Ranger - 2022 - United States

MODEL YTD 22 / YTD 21 YTD 22 YTD 21
FORD MAVERICK +460.94% 74,370 13,258
FORD RANGER -39.84% 57,005 94,755
TOTAL +21.63% 131,375 108,013

The 2023 model year brought minor changes and updates to the Maverick. Perhaps the most notable addition was that of the Tremor Off-Road Package, which adds quite a few off-road-ready mechanical and equipment upgrades to the truck right off the showroom floor. It’s likely that the Tremor Package will continue to bolster demand for the compact pickup, possibly encouraging FoMoCo to continue to be conservative with its discount or incentive offers toward the purchase or lease of the Maverick.

Ford Maverick Pricing

For reference, here are the 2023 Ford Maverick trim levels and their corresponding starting MSRPs, including the destination charge and acquisition fee:

  • XL – $24,190
  • XLT – $27,095
  • Lariat – $30,595


  • See dealer for details.
  • Incentive for the United States of America, unless otherwise specified.
  • Some customers may not qualify for this offer.
  • Residency restrictions apply.
  • Offer not available with special finance, lease, and some other offers.

We strive to provide accurate and up-to-date information about the vehicles and their incentives in question, but errors and misprints can happen. In addition, the manufacturer can change incentive information at any time and without notice. Always consult with your dealer regarding color availability information before making purchase decisions. Ford Authority will not be held responsible for any misprints, typos or any other errors.

Alexandra is a Colorado-based journalist with a passion for all things involving horsepower, be it automotive or equestrian.

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  1. howard kriebel

    great job Ford, thank you for the continuing updates. We orderedxa 2022 Mav Lariat Oct..11 2021 but still no info on production. Dealer – Bergey Ford (lansdale,pa) has no information, and now as ww move well into the second year since our order was placed, no information. We have been a Ford Family since 1931, still owning and using my Grandfathers 1931 open cab pi ck up. We are also Fomoco stock holders. Please give us some hope.

    1. Carl Hughes

      Wow that is a long time waiting. Gives me apprehension how long it will take for my order to come through from September. Same her with multigenerational Ford family going one step back from the Model A’s. Great grandfather was driving Model T’s on the farm.
      Ford please don’t let us, the dedicated and faithful customers down.

  2. Jeff

    Ordered mav 9/16/22 .Picked up 2/10/23. Lariat ecoboost loaded.

  3. John westphal

    I’m a Ford fan and recently got my vin number for the maverick. Just sold my mustang bullet. If you’re old enough to remember, my daughter had a used maverick her first car and my first new vehicle was a F100.

  4. Flp

    No discount? And here I was planning to go down to my dealer and get a good price on a new Maverick!

  5. MikeW

    Howard, ordered a 22 Lariat hybrid on 10/26/21, deleted all of my options in oct,22, soon after got a build date, delivered 1/4/23, dealer was ok with limited info from Ford, not dealer fault for delay, got a $2,750. Rebate but still payed for a spray in bed liner. Bought a soft bed cover from weather tech,$600.00, got it in a week,Ford can’t get one in a year and a half? Call your dealer give him a little grief.

    1. Mike

      Oredered my Mav Lariat Hybrid 11/10/21…have vin #, they say it’s built and delivery according to Ford is 2/9-15, but dealer says probably end of month (Texas). I have the certificate # for the same $2750 “rebate” (apparently applied at purchase). Been a long wait!

  6. David

    I ordered a Maverick Sept 16, 2022, and still waiting for a vin, why are people that ordered after me, getting a vin, and a time frame for delivery before my order. how do I find out where I am in the Que. please respond to my question !!

    1. RWFA

      Ask your dealer why you are not getting Ford’s 45 day update letters. Did dealer not put your email address in Ford’s system? Call Ford if Dealer gives no satisfactory answers.

      See also Don’s comment below.

    2. Mike

      Even though I DO get the 45 day “updates” (generic-nothing specific to my order), I had to get my vin number from dealer, then updates from the 1-800 number. The 800 # people also were the ones who gave me the rebate certificate number and amount.

      1. Rich

        Also getting the 45 day “updates” , would like to know what 800 number you called to get additional information?

  7. Don

    David did you get a confirmation from on your order? If so, you should have received a production date within 60 days did you receive that?

    1. Mike

      I received the confirmation from Ford via email, but that was the end of it. No build date, nothing-had to get all that from calling the 1-800 number..

  8. Mark

    Received my Lariat Hybrid Lux BAP 19 Jan this vehicle is exceptional!!! Smooth to drive and fun. Excellent job Ford!!! You Mav orderers wait for it it’s worth it!!!

  9. Larry Mc

    I am so tired of it all. I???

  10. Steven

    Ordered Hybrid 9/16/22. No vin # or other info on status of vehicle.

  11. Su,anne

    I official sat down either dealer in feb.2022 an d got my pricing . On Sept. 2022 my dealer submitted my order to Ford. I have a Vin and supposedly production is to start week of long will it take to get my maverick at the dealer in maine.
    Still waiting

  12. Fred McMurray

    I placed my Maverick order with the dealer August 2,2022 then signed the update price September 19,2022 on the #FO A033 but still don’t have a vin # ???

  13. Gale bergee

    I ordered my Maverick five months agoand have still not received a vin number etc.

  14. Ira Johnson

    Ordered my lariat hybrid on 16 Sep 22 and still waiting for VIN #. Hope I hear something soon.


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