Ford Maverick sales remained solidly ahead of its single rival in the compact pickup segment, the Hyundai Santa Cruz, throughout the 2022 calendar year.
During 2022, Ford Maverick sales increased 461 percent, selling 74,370 units. Comparatively, the Santa Cruz saw its sales increase 263 percent to 36,480 units, selling less than half as many units as the Maverick last year.
Sales Numbers - Compact Pickups - 2022 - USA
| MODEL | YTD 22 / YTD 21 | YTD 22 | YTD 21 | YTD 22 SHARE | YTD 21 SHARE |
|---|---|---|---|---|---|
| FORD MAVERICK | +460.94% | 74,370 | 13,258 | 67% | 57% |
| HYUNDAI SANTA CRUZ | +263.27% | 36,480 | 10,042 | 33% | 43% |
| TOTAL | +375.75% | 110,850 | 23,300 |
From a segment share standpoint, the Maverick swept with 67 percent share, compared to the 33 percent claimed by the Santa Cruz.
Sales Numbers - Midsize Mainstream Pickup Trucks - 2022 - USA
| MODEL | YTD 22 / YTD 21 | YTD 22 | YTD 21 | YTD 22 SHARE | YTD 21 SHARE |
|---|---|---|---|---|---|
| TOYOTA TACOMA | -6.02% | 237,323 | 252,520 | 42% | 42% |
| CHEVROLET COLORADO | +22.17% | 89,197 | 73,008 | 16% | 12% |
| JEEP GLADIATOR | -13.22% | 77,855 | 89,712 | 14% | 15% |
| NISSAN FRONTIER | +25.52% | 76,183 | 60,693 | 13% | 10% |
| FORD RANGER | -39.84% | 57,005 | 94,755 | 10% | 16% |
| GMC CANYON | +15.31% | 27,819 | 24,125 | 5% | 4% |
| TOTAL | -4.95% | 565,382 | 594,813 |
For the sake of context, below, we’ve provided sales data for midsize pickup trucks. While these pickups technically slot in at one segment above the Maverick, there is often cross-shopping between the two segments.
The midsize mainstream pickup segment contracted five percent during 2022, posting 565,382 sales. Of that, the Maverick’s big brother, the Ford Ranger accounted for 57,005 sales, underperforming the Maverick.
The Ford Authority Take
Sales figures for the Ford Maverick continue to prove that the compact pickup is highly desirable, outselling its only direct competitor in its segment by more than double last year, and also dominating the Ranger. In fact, the automaker is adding a third shift at the Hermosillo Assembly plant in Mexico in July 2023 to facilitate increased production of the Maverick in response to its high demand. It should be noted that Maverick sales began in late 2021, another reason why it posted such a drastic increase in sales.
The 2023 model year brought minor changes and updates to the Maverick. Perhaps the most notable addition was that of the Tremor Off-Road Package, which adds quite a few off-road-ready mechanical and equipment upgrades to the truck right off the showroom floor. As such, we expect the new Tremor Package to likely continue to drive demand for the already highly sought-after pickup, making it one of the most coveted vehicles on the market.
About The Numbers
- All percent change figures compared to Ford Motor Company sales for 2021 calendar year, unless noted otherwise
More Information & Sales Reporting
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- Ford Motor Company 2022 sales reports:
- Ford Motor Company sales 2022 U.S.A
- Ford China sales 2022
- Ford Motor Company Canada sales 2022
- Ford Motor Company Argentina sales 2022
- Ford Motor Company Brazil sales 2022
- Ford Motor Company Mexico sales 2022
Comments
Almost no one is ordering the Tremor Pkg with it $2995.00 price tag and reduced EPA estimates of 3 to 4 MPG.
No… They put on 42’s! Lol!! Wouldn’t that be a trip?
When unencumbered by production constraints and high dealer add-ons, how many Mavericks Ford can sell is an unknown.
The real unknown is how many can be delivered.
Here it is Feb 2023, and no word regarding production start date for the 2023 model. We ordered on the first morning of the open orderbank. Yet, NO word on the actual production start date. 😔
Production has started. There are 2023s already being taken by customers.
Ordered a maverick 10/21 . Still no build date . I’m about to look at other options .
Depending on add-ons, first in line were all the people who ordered as long ago as Fall 2021 who STILL have not received their trucks (who had to roll over to the 23 model year. Ordered 11/10/21 Maverick Lariat Hybrid-should be here in TX by end of month (supposedly). Patience is a virtue.
Same here… my earlier Hybrid order was accepted by Ford at Opening, and I just keep getting “supply problems” excuses emails
Is the problem a shortage of hybrid engines? I’ve been waiting for 14 months for mine. I’d sure like to know when approximately I’ll get it.
I ordered a XLT Hybrid September 2022, I have a build date in March.
Call Ford directly, 800-392-3673, Say “Where’s my Maverick”? Have your oder number and vin number handy, If like me, Ford never sent you your vin#, your dealer can get it for you.
Thank you for the phone number. Have order and vin #s. Hope I can get something.
I’ve been waiting 15 months, My Maverick Lariat Hybrid was finally built on 1/31/23 and shipped on 2/6/23. ETA dealership arrival is 3/7/23. Hang in there Brother it’s gonna happen soon, just a little more patience on Your part..
did your dealer have you file an updated order for 2023??
Ordered Nov.3 2021, received 3 emails from ford in 15 months, not to customer friendly it would seem. Not even a hybrid.
Call Ford directly, 800-392-3673, Say “Where’s my Maverick”?
Are those sales numbers based on delivered vehicles. Or is it based on deposits taken from potential customers.
I’m wondering the same thing. A “sale” should equal a delivered vehicle, not simply an order. Using this definition, how much did Maverick sales grow? Ya can’t count your chickens until they hatch you know.
Sale numbers are based on delivered units to customers, does not include any for dealer stock. I got my Maverick in 13 weeks when they first order bank opened up in July 2021. I have already traded it in after owning it for 13 months.
The analysis of the Maverick sales numbers is complete bologna. Way to compare 3 months of 2021 production, 4 if you want to count the 506 vehicles manufactured and sold in the startup month, to an entire year of 2022 production.
A realistic analysis would be to compare Oct-Dec 2021 against any of Jan-Mar, Apr-Jun, Jul-Sept, Oct-Dec 2022. With this analysis, at best, 2022 Maverick sales are up approximately 80% over 2021.
I ordered a 2022 Hybrid, no extras, on 12 August 2022. I received an email on Sept. 16, 2022, confirming my order. To date I have not received a date of production notification. Does Ford Authority have any idea of when I will receive a date of production notification?
Ford has no idea what is going on. So not be surprised if you do not hear anything by august 2023 your order may get cancelled.
I suggest emailing your dealership and keeping a written record of all responses.
The order banks were not open in August . Sept 16th was first day for 2023
Still waiting. No word from Ford. Ordered 2.0 xl in September 22.
We ordered our maverick the first day the ordering started. We only received confirmation of that order. No other information has been provided. I’m sure it will take at least eight months to process and hopefully receive our truck. Ford is very lax about information and production. I just wish they would give us more hope on production data. Still waiting for a vin number.
When can you order 2024 Mavericks?
Sometime Summer of 2023. No one knows the real date. If they complete the 2023 model run and not carry any over for 2024 it is usually August to September.
Why was the Honda Ridgeline completely ignored in this article? Because it won almost every comparison in the mid-size truck shoot-outs?
Never take the word of a Dealership that Your Truck was actually Ordered. Flowwup ask,for verification, vin number and actual Confirmation.
Some people are wondering about the fact that they ordered their Maverick as soon as orders opened. Well that might be true, BUT I ordered mine as a 2022 on the 11 of October of 2021, it never got here so Ford put our later orders before new orders. So sorry but I ordered mine 16 months ago, and I have a build date of 3/3 2023. As soon as mine is delivered I will gladly get out of your way so you can get your Maverick.
Ordered my 2022 mav jan 4 22 received it nov 4 22 and fricken love it hang in there its worth the wait
That is because it is more car like and 10s of thousands cheaper than your “big gas drinking trucks. It comes standard with a hybrid engine. That is what people are looking for too. You can’t get your hands on one. You have to order it in a certain timeframe.
I got my First Edition 16 months after I order it. I love this truck. I have been buying Fords for 40 years . I am going from a F350 to this Maverick . My wife has a 72 Grand Torino bought new , a 1998 F150 got new, Son, son-in law, each drove it for years and two grandson have drove this truck in high school, My youngest grandson will get his license in two months and he get the truck. My son and grandson have F250 and a Mustang. Ford will sell millions of maverick.
History is repeated at FOMOCO, the Maverick!
If Ford could get out of its own way the
Maverick would be the 1963 Mustang
success
Ordered a 23 XLT day one of the window this fall. No word yet but my dealer to score me a 22. My lucky day.
I’m ready to get my maverick so I can take to Louisiana show it off