Ford Authority

Ford Motor Company ATP Down One Percent In January 2023

It’s no secret that both used and new vehicle prices have soared over the past couple of years, a byproduct of limited supply and high demand. That trend continued in December, when Ford Motor Company average transaction pricing rose once again, this time by 3.2 percent, month-over-month, from $55,413 to $57,170, as well as 11.6 percent versus November 2021, when the automaker’s ATP came in at $51,205 – outpacing the industry as a whole. Now, the numbers for January are out, and the Ford brand saw its ATP drop by 1.1 percent, while Lincoln’s rose by 1.6 percent. As for Ford Motor Company as a whole, the automaker saw a decline as well, according to new data from Kelley Blue Book.

Ford Motor Company average transaction pricing came in at $56,642 in January 2023, which is one percent lower than December. However, it’s still 12 percent higher than January 2022, when The Blue Oval’s ATP came in at $50,551. That performance did outpace the overall market, which dropped just 0.6 percent from $49,698 to $49,388 last month, which is still 5.9 percent higher than January 2022’s figure of $46,620.

According to KBB, this decline can be attributed to a number of factors – most notably, a slight improvement in inventory levels, while sales increased by six percent year-over-year, though they declined a bit versus December. However, pricing still remains high by historical standards, with new-vehicle ATPs coming in above the average manufacturer’s suggested retail price (MSRP) by an average of $310 versus $900 a year ago.

“The transaction data from January indicates that overall prices are no longer increasing like they were a year ago,” said Rebecca Rydzewski, research manager of economic and industry insights for Cox Automotive. “Both luxury and non-luxury prices were down month over month, but the mix of luxury vehicle sales last month – at a record high near 20 percent – helped keep the overall average price elevated.”

We’ll have more on Ford average transaction pricing soon, so be sure and subscribe to Ford Authority for around-the-clock Ford news coverage.

Brett's lost track of all the Fords he's owned over the years and how much he's spent modifying them, but his current money pits include an S550 Mustang and 13th gen F-150.

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