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Ford Mustang Mach-E Sales Place Mid-Segment In Q4 2022

By Alexandra Purcell

February 1, 2023 3:57 pm

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Ford Mustang Mach-E sales increased in the United States and Canada during the fourth quarter of 2022.

Ford Mustang Mach-E Sales - Q4 2022 - United States

In the United States, Ford Mustang Mach-E deliveries totaled 11,369 units in Q4 2022, an increase of about 37 percent compared to 8,285 units sold in Q4 2021.

During the complete 2022 calendar year, Mustang Mach-E sales increased about 45 percent to 39,458 units.
MODEL Q4 2022 / Q4 2021 Q4 2022 Q4 2021YTD 2022 / YTD 2021 YTD 2022 YTD 2021
MUSTANG MACH-E +37.22% 11,369 8,285 +45.39% 39,458 27,140

Ford Mustang Mach-E Sales - Q4 2022 - Canada

In Canada, Ford Mustang Mach-E deliveries totaled 1,484 units in Q4 2022, an increase of about 35 percent compared to 1,100 units sold in Q4 2021.

During the complete 2022 calendar year, Mustang Mach-E sales increased about 39 percent to 6,048 units.
MODEL Q4 2022 / Q4 2021 Q4 2022 Q4 2021YTD 2022 / YTD 2021 YTD 2022 YTD 2021
MUSTANG MACH-E +34.91% 1,484 1,100 +38.97% 6,048 4,352

Ford Mustang Mach-E Sales - Q4 2022 - Mexico

In Mexico, Ford Mustang Mach-E deliveries totaled 17 units in Q4 2022.

During the complete 2022 calendar year, Mustang Mach-E sales totaled 66 units.
MODEL Q4 2022 / Q4 2021 Q4 2022 Q4 2021YTD 2022 / YTD 2021 YTD 2022 YTD 2021
MUSTANG MACH-E * 17 * * 66 0

Ford Mustang Mach-E Sales - Q4 2022 - Colombia

In Colombia, Ford Mustang Mach-E deliveries totaled 9 units in Q4 2022.

During the complete 2022 calendar year, Mustang Mach-E sales were flat at 0 units.
MODEL Q4 2022 / Q4 2021 Q4 2022 Q4 2021YTD 2022 / YTD 2021 YTD 2022 YTD 2021
MUSTANG MACH-E * 9 * * 0 0

Competitive Sales Comparison (USA)

During Q4 2022, Ford Mustang Mach-E sales increased 37 percent to 11,369 units, placing The Blue Oval’s electric crossover in fourth out of eight competitors.

The Tesla Model Y continued to lead the segment, as sales increased 58 percent to 63,800 units, followed by the Tesla Model 3, which saw a 70 percent increase for 57,600 sales. Combined Chevy Bolt EV sales, which are comprised of both the Bolt EV and Bolt EUV (see running Chevy Bolt EV and Chevy Bolt EUV sales), increased a whopping 94,597 percent to 16,108 units last quarter, enough to outpace the Mustang Mach-E. Fifth place was the Hyundai Ioniq 5, which saw a 2,834 percent increase in sales to 4,490 units. Sixth place went to the Volkswagen ID.4, which sold 4,055 units and decreased nine percent, while seventh place was the Kia EV6, with 2,934 units, and finally, the Nissan Leaf rounded out the segment, with sales decreasing 25 percent to 3,127 units.

Sales Numbers - Mainstream Dedicated EVs - Q4 2022 - USA

MODEL Q4 22 / Q4 21 Q4 22 Q4 21 Q4 22 SHARE Q4 21 SHARE YTD 22 / YTD 21 YTD 22 YTD 21
TESLA MODEL Y +58.31% 63,800 40,300 39% 44% +33.99% 231,400 172,700
TESLA MODEL 3 +70.92% 57,600 33,700 35% 37% +54.12% 198,200 128,600
CHEVROLET BOLT EUV +140,249.44% 11,242 8 7% 0% +883.34% 27,091 2,755
CHEVROLET BOLT EV +28,506.70% 4,866 17 3% 0% -50.03% 11,029 22,073
FORD MUSTANG MACH-E +37.22% 11,369 8,285 7% 9% +45.39% 39,458 27,140
HYUNDAI IONIQ 5 +2,834.64% 4,490 153 3% 0% +14,920.92% 22,982 153
VOLKSWAGEN ID.4 -9.14% 4,055 4,463 2% 5% +22.51% 20,511 16,742
KIA EV6 * 2,934 * 2% 0% * 20,498 0
NISSAN LEAF -24.92% 3,127 4,165 2% 5% -15.55% 12,025 14,239
TOTAL +79.47% 163,483 91,091 +51.71% 583,194 384,402

From a segment share standpoint, the Model Y commanded 39 percent share, down five percentage points, followed by the Model 3 with 35 percent share, down two percentage points. The Bolt EV family captured 10 percent share, up 10 percentage points, while Ford Mustang Mach-E sales accounted for seven percent share, down two percentage points. The Ioniq 5 gathered three percentage points since last quarter for three percent share, followed by the ID.4, which took home two percent share, down three percentage points. Finally, the EV6 and Leaf each commanded two percent share, the former picking up two percentage points and the latter dropping three percentage points.

The mainstream dedicated EV segment expanded 79 percent to 163,483 units, meaning that the Ford Mustang Mach-E underperformed the segment average.

The Ford Authority Take

Ford Mustang Mach-E sales gained even more traction in the mainstream dedicated electric vehicle segment during Q4 2022. It’s clear that The Blue Oval managed to navigate around some bottlenecks in Mustang Mach-E production to have achieved its levels of performance during the quarter, increasing its supply in order to answer increasing demand for the EV crossover.

Indeed, the Mustang Mach-E has been named as one of the most considered electrified vehicles on the market. It was also one of the most viewed new vehicles throughout 2022, and tends to attract customers who are brand new to EVs and Ford products, indicating that it is a very attractive electric vehicle among consumers. It was recognized as being the fifth best-selling EV in California, trailing a horde of Tesla-branded vehicles while outselling Chevy’s products in the state.

As supply of the Mustang Mach-E increases, The Blue Oval has been prompted to slash prices of its EV crossover. Even so, certain Mustang Mach-E trim levels are still more expensive than its fierce competitor, the Model Y. Pricing of the Mustang Mach-E will likely remain in flux for a while yet in response to commodity costs, but for now, consumers can enjoy a slightly more palatable price tag attached to the increasingly popular EV crossover.

About The Numbers

By Alexandra Purcell

Alexandra is a Colorado-based journalist with a passion for all things involving horsepower, be it automotive or equestrian.

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Comments

  1. Bruce Holberg

    Been watching as day by day the bad news keeps dribbling out. Not a good quarter for Ford at all. Don’t want to hear more about supply constraints. Clearly GM and Tesla figured a work around. People are not flocking to Ford. Bolt outsells Mach e, Bronco Sport is DOA, in CA Rivian outsells the Lightning. I guess word of the QC problems has gotten around.

    Reply
    1. Shawnski

      QC huh that’s funny when you mention Rivian and Tesla. Tesla sells more because of superior charging stations and they are the leaders. Rivian, as glitchy as they have been, I would say CA likes the more sensible size.

      Reply
  2. Bob

    MUSTANG MACH-E California version does not get the rebate. Costs too much. The best version of the Mach-e isn’t on sale. Who thinks dealers will sell at MSRP? In the end Tesla is looking better and better. 53k you get 319 miles of range and dual motors. Nice.

    Reply
    1. RWFA

      Tesla soft shoe detected.

      Reply
      1. Bob

        Just comparing numbers to value. At 53K you get an EV. An that goes a big distance more than the Mach-E base that gets the rebate. I love the look of the Mach-E more but 50miles more miles of range with current sparse EV super charging network matters. But hey think what you want. I want GM and Ford to be in this EV race big time. That helps me the consumer to have more things to choose from.

        Reply
  3. pat

    What does it mean when it says “As supply of the Mustang Mach-E increases, The Blue Oval has been prompted to slash prices of its EV crossover”?
    My 10 month old order from April 2022 is still not delivered.
    Built in December 2022.
    Missed the unrestrictive $7500 tax credit in 2022.
    Now in 2023, I have to deal with: income cap, MSRP cap, battery rules (March)…
    My MME is still in Mexico rotting away.
    If Ford does not get my MME to me by the IRS ruling in March, I am out because of the lack of tax credit.
    I would be giving up:
    $3980 price drop
    $6500 PCO (transitional)
    $2000 Options incentive
    $2000 State rebate
    $1000 Ford Pass VISA points

    Reply
  4. Jon

    It’s clear they need to build them faster, in greater quantities. And for those who keep chirping about the Y – it’ a car many would not consider buying at any price, for a number of reasons. Two that immediately come to mind are that Tesla is so cheap they couldn’t even add driver side gauges, and in 2023, they’re using an exterior design that hasn’t changed in 7 years, and was boring even when it was originally released (the 3 is the original release – the Y is a simply a stretched version of that econobox).

    Reply

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