Ford Authority

Ford Mustang Mach-E Sales Trail Model Y, Beat ID.4 In 2022

Ford Mustang Mach-E sales were good for third place in the mainstream dedicated EV segment during the 2022 calendar year, only trailing behind two Tesla offerings.

During the 2022 calendar year, Ford Mustang Mach-E sales increased 45 percent to 39,458 units.

The Tesla Model Y continued to lead the segment, as sales increased 34 percent to 231,400 units, followed by its sibling, the Tesla Model 3, which posted a 54 percent increase to 198,200 units, outpacing the Mustang Mach-E by quite a lot. The Chevy Bolt EUV (see running Chevy Bolt EUV sales) brought up fourth place as sales increased 884 percent to 27,091 units, followed by the Hyundai Ioniq 5, up 14,921 percent to 22,982 units. The Volkswagen ID.4 claimed sixth place thanks to a 23 percent increase to 20,511 units, while the Kia EV6 posted 20,498 sales last year. The Nissan Leaf saw sales slip 16 percent to 12,025 units, followed by the Chevy Bolt EV (see running Bolt EV sales), down 50 percent to 11,029 units.

Sales Numbers - Mainstream Dedicated EVs - 2022 - USA

TESLA MODEL Y +33.99% 231,400 172,700 40% 45%
TESLA MODEL 3 +54.12% 198,200 128,600 34% 33%
FORD MUSTANG MACH-E +45.39% 39,458 27,140 7% 7%
CHEVROLET BOLT EUV +883.34% 27,091 2,755 5% 1%
HYUNDAI IONIQ 5 +14,920.92% 22,982 153 4% 0%
VOLKSWAGEN ID.4 +22.51% 20,511 16,742 4% 4%
KIA EV6 * 20,498 0 4% 0%
NISSAN LEAF -15.55% 12,025 14,239 2% 4%
CHEVROLET BOLT EV -50.03% 11,029 22,073 2% 6%
TOTAL +51.71% 583,194 384,402

From a segment share standpoint, the Model Y commanded 40 percent share, down five percentage points year-over-year, while the Model 3 captured 34 percent share, up one percentage point. Ford Mustang Mach-E sales remained steady at seven percent share, followed by the Bolt EUV with five percent share, up four percentage points, while the Ioniq 5 accounted for four percent share, up four percentage points. The ID.4 stayed flat at four percent share, while the EV6 also commanded four percent share, up four percentage points. The Leaf lost two percentage points for two percent share, and finally, the Bolt EV took home two percent share, down four percentage points.

Overall, the mainstream dedicated EV segment expanded 52 percent, meaning Ford Mustang Mach-E sales slightly underperformed the segment average by comparison.

The Ford Authority Take

Ford Mustang Mach-E sales experienced a not-insignificant 45 percent increase throughout the 2022 calendar year. It’s clear that The Blue Oval managed to navigate around some bottlenecks in Mustang Mach-E production to have achieved its levels of performance during the quarter, increasing its supply in order to answer increasing demand for the EV crossover. In fact, the Ford Mustang Mach-E was recognized as being one of the most viewed new vehicles throughout 2022, and tends to attract customers who are brand new to EVs and Ford products.

We expect sales of the Mustang Mach-E to increase throughout the 2023 calendar year. FoMoCo recently put a hold on production of the electric crossover at the Cuautitlan Assembly plant as it prepares the facility to handle significantly increased Mustang Mach-E output throughout 2023. A total of 200,000 units of the Ford Mustang Mach-E are expected to roll off the assembly line this year, and its sales figures should reflect that, although some of that production is meant for Europe.

About The Numbers

  • All percent change figures compared to Ford Motor Company sales for 2021 calendar year, unless noted otherwise

More Information & Sales Reporting

Alexandra is a Colorado-based journalist with a passion for all things involving horsepower, be it automotive or equestrian.

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