The value of Ford stock dropped during the February 6th, 2023 – February 10th, 2023 timeframe. Shares closed the week at $12.73, which represented a four percent dip, or $0.50 per share decrease in value, compared to the prior week’s closing value of $13.23.
Movement & Ranges
By comparison, shares of Ford’s cross-town rival – General Motors Company – increased by $0.22 per share, or under one percent during the same timeframe.
The decrease of Ford share values during the week follows a less than one percent drop from last week, which in turn followed a three percent decrease during the preceding five day trading period.
Ford announced the Bronco Raptor Off-Roadeo during the week, but otherwise made no major official announcement or reveal.
Ford CEO Jim Farley has been steadfastly outlining The Blue Oval’s future since assuming the role in October 2020. The company’s key goals and organizational changes include:
- An expansion and spinoff for Ford’s leading commercial vehicle business with a suite of software services that drive loyalty and recurring revenue streams.
- Offering compelling, uniquely Ford, fully electric vehicles at scale around the world, including the Ford Transit, Ford F-Series, Ford Mustang, SUVs, and Lincoln models.
- An alliance with German automaker Volkswagen.
- Adding more affordable vehicles to Ford’s global lineup, including in North America.
- Increasing the amount of money spent on EV development, to $30 billion through 2025, a metric that changed to $50 billion by 2026 in early March 2022.
- Having Ford Europe transition to zero-emissions vehicles by 2027 and switch completely over to full EVs by 2030. Furthermore, introducing nine all-electric vehicles into the region by 2024, a plan announced in March 2022.
- The launch of Ford Ion Park, a facility designed to facilitate R&D initiatives on battery production.
- An investment in Solid Power, a producer of solid-state batteries.
- BlueOvalSK, a joint venture between Ford and SK Innovation, Ford’s preferred supplier of EV batteries, which will bolster Ford’s EV manufacturing ambitions, specifically at two upcoming facilities expected to come online in 2025.
- Transforming Lincoln into a fully electrified luxury division by 2030.
- A partnership with Google that will transform the company’s manufacturing operations and see future Ford Motor Company vehicles sport Android-powered infotainment systems.
- A shift to a build to order paradigm for retail customers.
- Buyout programs for employees involved in legacy ICE powertrain and platform development and general workforce reductions to cut costs amid the EV pivot.
- Realigning markets according to what’s outlined in the Ford+ plan, which seeks cost reductions in underperforming regions such as South America and India, in addition to reducing overall headcounts via attrition.
- Supporting green initiatives with a comprehensive sustainable financing framework.
- Producing 600,000 EVs per year by 2024, a projected target that includes doubling Ford F-150 Lightning production to 150K units by mid-2023. In March 2022, the company outlined a new timeframe that targets producing 2 million units of EVs by 2026. This targeted production run rates involve an EV battery master plan that incorporates lithium iron phosphate batteries and new deals with EV battery supplier and mining companies for raw materials.
- Working with semiconductor manufacturer GlobalFoundries to secure additional microchips for its vehicles.
- Securing batteries from multiple companies wherever possible.
- Developing Ford Pro as a one-stop shop for commercial fleet management as it relates to fully electric work vehicles.
- Further strengthening its digital and connected services by entering into collaborations with companies like Stripe and ADT for payment systems and vehicle security, respectively.
- The creation of Ford Blue and Ford Model e, two divisions tasked with gasoline and fully electric vehicle development, respectively.
- Reconfiguring existing plants to prepare for new models and for electrification, with the latest announcement involving the modernization of three American assembly facilities.
The Ford F-150 Lightning officially launched on April 26th, 2022 and is currently at the tail end of its production run. The 2023 Ford F-150 Lightning will arrive in fall 2022 with higher pricing and slightly more range. Additionally, the Maverick is still rolling out and sales have steadily increased each month it has been on the market. The compact pickup was named the 2022 North American Truck of the Year in January. The Blue Oval stopped taking orders for the pickup in January in order to focus on building customer orders. 2023 Ford Maverick order banks opened in September before rapidly closing due to overwhelming demand.
The Bronco family is also steadily rolling out to dealers and both vehicles remain hot ticket items. Ford sold over 100,000 units of the 2021 Ford Bronco Sport last year and just under 40,000 units of the 2021 Ford Bronco during the same timeframe. The Ford Bronco was named the 2022 North American SUV of the Year in January. For 2022, the Bronco range will add the Bronco Raptor and Bronco Everglades variants to its lineup. For 2023, the Bronco family adds the Heritage edition trims to their respective lineups.
Ford is also currently working on ramping up production of the Ford Mustang Mach-E – a four-door, crossover-like hatch inspired by the legendary Mustang pony car. More than anything else, the Mustang Mach-E demonstrates that Ford isn’t afraid to redefine legendary nameplates, and recreate them in new body styles and as new vehicle types.
Production of the Mach-E kicked off in late October 2020, and the model has since found a following within its home market, although sales are held back due to production constraints. Ford delivered its first three examples in December 2020 and 6,614 units in Q1 2021. Since then, the electric crossover has made steady inroads into the Scandinavian EV market, and recently became Norway’s best-selling vehicle in May and July . Automotive outlets and industry experts praised the EV for its good looks, engaging driving dynamics, upscale interior, and clever engineering. Additionally, preliminary reports suggest that the vehicle is already eating into Tesla’s market share, which would be a significant achievement, especially when considering the relatively short amount of time the Mach-E has been on the market. In June, the Mustang Mach-E outsold its gasoline-powered counterpart for the first time. The Mustang Mach-E notched another victory for itself in early July, when Car And Driver named the crossover its 2021 EV of the Year. It also is the most considered compact SUV in the 2021 J.D. Power APEAL study and is currently being considered for police duty in the U.S. and the U.K. The Chinese rollout officially began in late October 2021, when the first domestically produced Mach-E rolled off the assembly line. Ford stopped taking orders for all Mach-E variants in spring 2022 due to high demand, although the company is currently working to boost output to 200,000 units annually by 2024. For 2023, the Mach-E gets higher prices as a result of raw materials becoming more expensive. The company celebrated the 150,000 production milestone for the electric crossover in November 2022.
The Ford Mustang Mach-E represents one part of a multi-faceted blade Ford hopes will increase its North American market share this year and beyond, as the company has essentially fully transitioned away from sedans and passenger vehicles towards utility vehicles, trucks, and electrified models. That said, all of the aforementioned models have a significant amount of potential to resonate with car shoppers, and their reception will almost certainly continue impact the value of Ford stock, although supply chain issues and factors outside of The Blue Oval’s control appear to be guiding its valuation at the moment.
The Blue Oval has been disproportionately impacted by the ongoing chip shortage, which is expected to continue through 2023, if not longer. Pandemic related supply chains woes and ongoing macroeconomic concerns across the globe have undoubtedly contributed to the value of Ford stock dropping as well.
Ford Stock Value Micro Factors
There have been several high-profile personnel changes at Ford recently. The company has added Steven Crowley and Jon Huntsman, two former political operatives, to its executive roster, and both individuals will be instrumental in tweaking the company’s relationship with the federal government going forward. There has been one major departure from the automaker as well, with Ken Washington recently announcing his intention to work for online retailer Amazon. However, Ford recently poached an Amazon executive away from the company, in an interesting turn of events. Another recent personnel involved the hiring of Doug Power, who has been named vice president of corporate development, a newly created position. In January 2022, The Blue Oval recruited Martin Sander to join Ford Europe as head of its passenger vehicle division, which represented another minor coup of sorts, as he came from Audi. Alan Clarke, a prominent Tesla engineer, joined Ford in January 2021.
Stock Performance Year-To-Date
Ford share values have increased eight percent since the stock market’s first day of trading in 2023. However, the supply chain crisis, microchip shortage, and macroeconomic concerns about the state of the global economy has clearly rattled investors, which in turn has impacted the value of Ford stock, despite the company’s best efforts to be transparent about its future plans.
We’ll be here to report the latest developments about Ford stock, so be sure to subscribe to Ford Authority for ongoing Ford stock news and around-the-clock Ford news coverage.
Jim Farley does it yet again this month. His pursuit of EVs destroying Ford. He has single handedly made Ford the least reliable US automaker. Toyota keeps rejecting EVs and is #1 because of it. Farley should of went into Hollywood with his Kate cousin. He is a failure as a CEO. He is not in the same league as Musk or Bezos, not even close.
Ford stock is now down 50% from January 2022. Yet nstead of taking responsibility, Farley continues to blame employees for the losses that Ford is incurring and the bad quality that Ford has endured for the last two decades. How many executives have been let go from the many that were hired at exorbitant wages? I bet the answer is zero have been let go. As usual there’s no accountability in management at Ford.
It’s time for Farley to be replaced!
Quincy Jones boss tunes, but his wincey nonsensical reply designed to amp up Randall K-street’s lies is not music to one’s ears.
Enough of that jazz…
When the bad-faith sock-puppets K-street troll tag team FUDsters start calling for Farley’s (and now Mr Ford’s) dismissal as they recently have, and use out of context cherry-picked statements, info and data to bolster this demand, you know their hidden paymasters are very nervous and full into the third stage of Deny, Doubt and Delay by trying to protect their putrefying sunk investments and old fashioned business models by slowing down or derailing Ford’s Boss moves into the BEV space.
But in the meantime let’s play the tune of truth and analysis…
As I told your band mate Richard a few days ago:
“You would do well to study comparisons in stock rather than numbly look at raw numbers as our scrum of K-street trolls encourage readers here to do.
From the time Farley came in, Ford’s stock is up 65%, in the same period (appx.):
– Tesla up 34
– Apple up 25
– DJIA up 18
– Toyota up 9
– NASDAQ up 7
– GM down 8
Now, you can take your cues from the K-street troll team or the hater nutjobs and those with dystopic visions or you can step back and look at facts and progress that is actually happening.”
…and that fact should be truthful music to an honest man’s ears.
LoL Randall K-street with the Toyota keeps rejecting EV’s” BS.
This is totally unsupported by statements from the top of Toyota, here CEO Sato:
“The first is business reform starting with next-generation BEVs,” Sato said. “To deliver attractive BEVs to more customers, we must streamline the structure of the car and with a BEV-first mindset, we must drastically change the way we do business.”
What happened to having more affordable vehicles? Just the opposite is forecast. Ford no longer competes with GM. How can GM be profitable selling less expensive vehicles ( 2 row SUVs) but Ford can’t. It appears as thought Farley has an Elon Musk complex. What was once a welcome change replacing Hackett the non communicator is NO LONGER. Bill Ford it’s time to remember that Ford Motor Co was always something special. Different from the other Auto Manufacturers. Before we aren’t even a serious consideration.
Undisclosed General Manager of local Ford Dealer probably not keen about Ford’s coming sales, distribution, and dealer restructuring is unhappy.
Wants Ford to do something different and be something special again, but when Ford tries to get ahead of the curve by doing that, he wants to go back to how it was and can never be again.
Steve if you can, without violating any contractual disclosure strictures, could you give us a bit more perspective as to what’s galling/frightening you?
This CEO needs to go. No one cares about his woke ideals, they are sinking the company. Follow the numbers like Toyota does. Get rid of Farley.
LoL Just Dumb, you just bring us more to prove the tailor fit of your name.
Based on Toyota’s new CEO’s press conference Monday morning, it seems Toyota is now following Ford’s lead about 2-3 years behind.
In other news Ford just kicked off its next battery plant this one in Michigan. I’m losing track how many are underway now.
Toyota doesn’t even yet have a high volume corporate BEV technology set.
A few tough years are coming for TMC’s balance sheet, late investing with capital borrowed at new high rates, and ICE sales will fall due to BEV conquests before TMC can field an array of BEVs this means TMC’s ICE cash cows won’t be reliable producers and might become drains before BEV launches in volume.
It’s so sad how a once great company can be so quickly be run into the ground.
Change must be made NOW or sadly it’s bankruptcy time in the near future.
Does anyone remember ” quality is job one” days?
Bankruptcy? Lol. Hardly, and the chance is growing more remote.
How about not rooting for imaginary failure.
Not to mention Ford being in bed with the Chinese on battery plant in Michigan. I’ll never buy a EV Ford with Chinese batteries sitting underneath me. What ever happened to Made in America?
Can’t tell if you are a new member of the Big Oil troll team or just an impractical nutjob but no matter, the end effect is the same.
Agree 100%. Here come the fires, trying to beat Hyundai/Kia in that regard.
Oh NC, you are afraid of so many things that are not real.
The overall priority should NOT be EVs, which are not urgent because they’ll take another 10 to really catch on.
They first and foremost need to solve this chip crisis because the stock of Fords on dealer lots are some of the lowest of any brand. Want a ’23 Escape? Good luck finding one, and since it’s refreshed, that’s pathetic. Look what GM did this past week…
And, beginning back in the mid-’10s, Ford stupidly decided to decontent and raise prices. And I suspect, at the same time, cheapen up on supplier quality. And, ta da, recalls and lots of them.
But all we see in the press is Raptor after Raptor, Lightning “Extremes” and now an Expedition “Trail Buster” and that’s also pathetic. If these aren’t Farley’s ideas, then they’re Bill’s trickling down and I personally think they both need a long walk off a short plank. NOW.
So much LoL in your comment, but so little worth responding to NC.
Fords have a tendency to start on fire, now with these Chinese batteries the chances go up exponentially.
Oh BS-schlock-and-bwaah-hahaha, how you must bring pride and envy to the K-street troll farm FUDsters with your completely stupid vapor like prognostications.
A good number of these “scary quotes” “Chinese” batteries are already in long term daily use by customers.
Fire isn’t a rampant issue.
The way you blithely and quite stupidly equate ICE engine fires with battery fires when the technologies, and the teams designing them, are completely different, is a high-art of bad faith stupidity worthy of being flagged for the gullible and the ignorant.
Although not desirable, automotive fires have been with us for more than a century.
Here’s a little ICE unintended thermal event headline for you: