Ford Authority

Lincoln Aviator Grand Touring Wins 2023 Best Value Award

Each year, Vincentric hands out its Best Value in America Awards, which seek to highlight the most affordable vehicles to own. The automotive insights company evaluates new vehicles in all 50 states using a range of annual mileage intervals and insurance profiles to come up with a realistic cost of ownership, and in that regard, The Blue Oval earned quite a few accolades in the 2023 version of Vincentric’s Best Value Awards, as the 2022 Ford F-150 Lighting topped the full-size half-ton pickup segment, the Ford Escape PHEV ranked first in the small SUV category, and the Ford Mustang earned a win in the sports car segment. Now, the Lincoln Aviator Grand Touring can be added to that list as well.

The Lincoln Aviator Grand Touring took home top honors in the luxury mid-size SUV segment by recording ownership costs that were 13.3 percent lower than expected, outperforming 19 competitors at the same time.

To determine the winners of its Best Value in America Awards, Vincentric measures the cost of ownership for approximately 2,000 vehicle configurations by combining the costs associated with depreciation, insurance, repairs, maintenance, finance, fuel, taxes, state fees, and opportunity costs. The company then determines a vehicle’s expected cost of ownership based on a statistical model that correlates the price and cost of ownership of the vehicles within that specific segment. Finally, it calculates the difference between a vehicle’s “expected” cost of ownership and its “measured” cost of ownership. The vehicle that is the greatest percentage below the expected cost of ownership is determined to be the best value in its segment.

“The Vincentric Best Value in America Awards aim to help guide consumers in making informed vehicle purchase decisions,” said Vincentric President, David Wurster. “This year’s awards saw numerous electric vehicles winning in their segments, showing that EVs can still be the best value choice in spite of their frequently higher purchase price, usually due to fuel and maintenance cost savings.”

We’ll have more on the Aviator soon, so subscribe to Ford Authority for the latest Lincoln Aviator news, Lincoln news, and continuous Ford news coverage.

Brett's lost track of all the Fords he's owned over the years and how much he's spent modifying them, but his current money pits include an S550 Mustang and 13th gen F-150.

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  1. Mike says...

    Having first hand knowledge of the Aviator’s long list of teething problems, I am more than a little skeptical of the ‘bonafide’ claims made here. Too put it another way, if the Aviator is really this good, I cannot imagine how bad the rest of product field must be.


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