Lincoln Aviator sales ranked mid-pack among 10 competitors in the premium/luxury three-row crossover segment (lux crossover E-segment) throughout 2022, placing sixth out of 11 total entries in the competitive bracket.
Lincoln Aviator sales experienced a five percent increase during the 2022 calendar year, selling 21,977 units.
Up front, the BMW X5 commanded the top spot, with sales increasing 36 percent to 82,372 units last year, followed by the Mercedes-Benz GLE-Class in second, down three percent to 63,050 units. The Acura MDX posted a third-place performance, down 23 percent to 46,425 units, while the Volvo XC90 took fourth with a 12 percent decrease to 34,101 sales. The Buick Enclave snagged fifth, down 27 percent to 30,533 units, followed by the Aviator in sixth. The Cadillac XT6 brought home seventh, down three percent to 20,053 units. All other competitors posted less than 20,000 sales individually last year.
Sales Numbers - Luxury E-Segment Utilities - 2022 - USA
| MODEL | YTD 22 / YTD 21 | YTD 22 | YTD 21 | YTD 22 SHARE | YTD 21 SHARE |
|---|---|---|---|---|---|
| BMW X5 | +35.65% | 82,372 | 60,725 | 23% | 17% |
| MERCEDES-BENZ GLE-CLASS | -3.11% | 63,050 | 65,074 | 18% | 18% |
| ACURA MDX | -22.70% | 46,425 | 60,057 | 13% | 17% |
| VOLVO XC90 | -11.79% | 34,101 | 38,657 | 10% | 11% |
| BUICK ENCLAVE | -27.24% | 30,533 | 41,962 | 9% | 12% |
| LINCOLN AVIATOR | +5.03% | 21,977 | 20,924 | 6% | 6% |
| CADILLAC XT6 | -2.95% | 20,053 | 20,662 | 6% | 6% |
| AUDI Q7 | -23.87% | 19,308 | 25,362 | 5% | 7% |
| INFINITI QX60 | +184.32% | 16,573 | 5,829 | 5% | 2% |
| BMW X6 | +42.59% | 13,676 | 9,591 | 4% | 3% |
| AUDI Q8 | -25.25% | 9,372 | 12,538 | 3% | 3% |
| TOTAL | -1.09% | 357,440 | 361,381 |
From a segment share standpoint, the X5 took 23 percent share, up six percentage points year-over-year. The GLE-Class maintained its 18 percent share, while the MDX captured 13 percent, down four percentage points. The XC90, meanwhile, slipped one percentage point to 10 percent share, followed by the Enclave with nine percent share, down three percentage points. The Aviator and XT6 both remained flat at six percent share. All other competitors secured five percent share or less.
Overall, the premium/luxury three-row crossover segment (lux crossover E-segment) contracted one percent to 357,440 units in 2022, meaning Lincoln Aviator sales outperformed the segment average.
Below, we’re providing sales numbers for competitors that field multiple vehicles in the segment, beginning with BMW, which offers both the X5 and X6. Combining X5 and X6 sales gives BMW 96,048 deliveries for an even more dominant 27 percent segment share overall.
Sales Numbers - BMW Luxury E-Segment Utilities - 2022 - USA
| MODEL | YTD 22 / YTD 21 | YTD 22 | YTD 21 | YTD 22 SHARE | YTD 21 SHARE |
|---|---|---|---|---|---|
| BMW X5 | +35.65% | 82,372 | 60,725 | 86% | 86% |
| BMW X6 | +42.59% | 13,676 | 9,591 | 14% | 14% |
| TOTAL | +36.59% | 96,048 | 70,316 |
Meanwhile, combining Audi Q7 and Q8 sales gives the automaker a total of 28,680 deliveries for an eight percent share.
Sales Numbers - Audi Luxury E-Segment Utilities - 2022 - USA
| MODEL | YTD 22 / YTD 21 | YTD 22 | YTD 21 | YTD 22 SHARE | YTD 21 SHARE |
|---|---|---|---|---|---|
| AUDI Q7 | -23.87% | 19,308 | 25,362 | 67% | 67% |
| AUDI Q8 | -25.25% | 9,372 | 12,538 | 33% | 33% |
| TOTAL | -24.33% | 28,680 | 37,900 |
Combining the two GM entries, the Buick Enclave and Cadillac XT6, results in 50,586 deliveries for a 14 percent share.
Sales Numbers - GM Luxury E-Segment Utilities - 2022 - USA
| MODEL | YTD 22 / YTD 21 | YTD 22 | YTD 21 | YTD 22 SHARE | YTD 21 SHARE |
|---|---|---|---|---|---|
| BUICK ENCLAVE | -27.24% | 30,533 | 41,962 | 60% | 67% |
| CADILLAC XT6 | -2.95% | 20,053 | 20,662 | 40% | 33% |
| TOTAL | -19.22% | 50,586 | 62,624 |
For the sake of presenting a more complete picture of the competitive landscape, we are also providing sales figures for the Lexus RX below. The RX is a premium midsize CUV that slots into the luxury utility D segment, where it competes with with the Lincoln Nautilus. However, the RX is now offered in a three-row variant called RXL, which competes with the three-row luxury models mentioned above. Since Lexus does not break out sales of the two-row RX from those of the three-row RXL, not all RX sales can be applied to the premium three-row CUV segment. Instead, a more apt comparison would be to bundle Lincoln Nautilus and Aviator and set them against the RX family. We’re also including Cadillac XT5 and Cadillac XT6 sales, which are direct rivals to the Nautilus and Aviator, respectively.
Sales Numbers - Lexus RX & RXL - 2022 - USA
| MODEL | YTD 22 / YTD 21 | YTD 22 | YTD 21 | YTD 22 SHARE | YTD 21 SHARE |
|---|---|---|---|---|---|
| LEXUS RX | -16.72% | 96,041 | 115,320 | 52% | 55% |
| CADILLAC XT5 | -3.66% | 27,340 | 28,380 | 15% | 14% |
| LINCOLN AVIATOR | +5.03% | 21,977 | 20,924 | 12% | 10% |
| CADILLAC XT6 | -2.95% | 20,053 | 20,662 | 11% | 10% |
| LINCOLN NAUTILUS | -15.58% | 20,635 | 24,443 | 11% | 12% |
| TOTAL | -11.29% | 186,046 | 209,729 |
Combining the Aviator and Nautilus nets Lincoln 42,612 deliveries, which is significantly less than the 96,041 sales recorded by the Lexus RX family. Meanwhile, Cadillac earned 47,393 combined deliveries of the XT5 and XT6.
The Ford Authority Take
Lincoln Aviator sales posted a modest increase throughout the 2022 calendar year, signaling that Lincoln and its parent company, FoMoCo, have been able to tentatively navigate the ongoing supplier issues that continue to negatively effect the automotive industry as a whole.
2024 Lincoln Aviator
Lincoln Aviator sales throughout 2023 may be a bit stunted, as the luxury crossover’s 2023 model year doesn’t receive any major changes for a product that originally debuted in 2019. Looking forward, the Lincoln Aviator will receive a refresh for the 2024 model year. Ford Authority spies caught a prototype of the 2024 Aviator undergoing testing, giving a glimpse of what’s on the way for the luxury crossover.
About The Numbers
- All percent change figures compared to Ford Motor Company sales for 2021 calendar year, unless noted otherwise
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