Lincoln hasn’t fared terribly well in some recent studies, losing significant ground in Consumer Reports‘ 2022 owner satisfaction rankings to finish mid-pack, ranking below average in the 2022 J.D. Power U.S. Consumer Index (CSI) Study and the 2022 Pied Piper Prospect Satisfaction Index Premium Auto Study (PSI), and falling in the rankings in J.D. Power’s 2022 U.S. Sales Satisfaction Study for the past couple of consecutive years. Now, those disappointing results continue, as Lincoln ranked just 21st in Consumer Reports‘ latest owner satisfaction surveys, while Ford managed to come in ninth.
This time around, the Lincoln brand ranked 21st among its peers with an overall score of 65, which is lower than last year’s score of 68 and places it behind Porsche (83), Genesis (80), Tesla (78), BMW (73), Subaru (73), Lexus (72), Toyota (72), Dodge (71), Ford (70), Hyundai (70), Honda (70), Ram (70), Mini (69), Mazda (69), Chevrolet (68), Acura (67), Kia (66), Volvo (66), and Buick (66), ties it with Audi and GMC, and ranks it ahead of Jeep (63), Cadillac (59), Nissan (59), Mercedes-Benz (57), Volkswagen (56), and Infiniti (50).
As Consumer Reports points out, while some brands offer a model or two that’s excellent, it takes more effort to earn accolades across the board, which is precisely the point of this particular study. Automakers that consistently earn high satisfaction scores across the entire lineup typically do a good job of redesigning vehicles and keeping that lineup fresh, year after year.
Much like its list of the most satisfying vehicles on sale today, CR also determines its most and least love car brands using the same data collected from its owner surveys, which boils down to one single question – would its owners buy the same vehicle again if given the chance? Consumer Reports takes individual model data and adds it up by brand, coming up with an overall average as a result. The idea here is to provide one more little piece of data that new vehicle shoppers can use as a tool to find the right model – and in this case, the right brand.
We’ll have more insights like this to share soon, so be sure and subscribe to Ford Authority for more Lincoln news and around-the-clock Ford news coverage.
Comments
The Lincolns are lame looking, Navigator has to much cheap black plastic all over the exterior, the V-6 sounds like crap compare to GM’s V-8’s . the Yukon and Tahoe look sporty , body moldings, grill’s and the stance look great and its why GM sells 2 to Fords 1. the expedition and Navigator are aged.
GM’s products are second only to Toyota/Lexus in ugliness. As a 22 Lincoln owner, I see nothing cheap, the appearance is classy, and the engine is appropriately quiet. If I wanted to hear a V8, I’d drive a Mustang, another car GM only wishes it could build. Not to mention my F-350. Do you know that 97% of GM trucks are still on the road? The other 3% made it home.
If Consumer Reports says the sky is blue, I wouldn’t believe them. Their hatred of Ford/Lincoln has been obvious for decades. The most blatant being when they ranked the Mazda Navajo as “much better than average” and the identical Ford Explorer – off the same Flatrock assembly line – as “much worse than average”. They have zero credibility.
Very few buyers in this segment agree with you, which is why Lincoln sales in 2022 were the lowest since 2013. Lincoln needs an executive with the same automobile mentality as Don DeLarossa.
The reality is there are no vehicles in the current lineup that we aspire to. Lincoln needs a halo to make us want to be part of the Lincoln group. Lincoln also needs to distance itself from Ford. Lincoln has become Mercury.
I just purchased new Lincoln Corsair reserve. I looked at the top competitors and find them thousands of dollars more. People be moan the 2.0 litre engine. I am very happy with that power train.Sorry Lincoln bashers. The money I saved from not buying the competitors model in size and category, will allow me to pay for more than half of a Hawaii va action. Owning competitor models is no nirvana either. Your bias is blatant and so obvious.
Another “Paid” satisfied customer. Here’s your dollar….
Let me know if you’re still satisfied after 50,000 miles, 75,000 miles, 100,000 miles. and if its recalled, the service provided by the dealership.
A loaded corsair grand touring is only 4 grand less than a nicely equipped bmw x5 45e. Im buying yhe bmw in a few weeks
I’m a Ford guy , like most here. If you are a BMW fan why do you lurk around on a Ford site? Personally, sometime over the next year we will trade in our 15 escape with the 2.0 eco boost for a corsair. Just undecided between a gt and a reserve.
Skip the Ford recall madness and buy a Cadillac or Genesis instead or some other brand. Commented here by an ex-Ford guy and I approve this comment. **Paid for by boycottFordAmerica.com”
Ford needs more customers like you, who tolerate endless recalls and poor service when the vehicle is recalled.
We have two Lincoln’s my wife’s Corsair goes in Tuesday for four recalls. The vehicle is a year old. Nice vehicle but the recalls are unreal she has had three others done already.
Not impressed my navigator has been in the shop countless times for recall/ warranty work with only 80,000 Kms on it yes Kms.
Dear Tim, what have you learned from this? What brand you going to when it’s time to unload the Lincoln’s after the recalls have been temporarily fixed? I wouldn’t wait.
I am sick of these little trucks. How about some cars?
SUV, Sports Utility Vehicle. What is sporty about about a little truck?
Thank goodness, the other premium brands still make them.
Just bought out the lease on my 2020 MKZ. Love the car. Classic looks, classic interior, great drive.