Back in July 2021, Stellantis announced a major EV initiative for the North American market that includes a $35.5 billion dollar investment and multiple new models launching in the coming years. One of those new EVs is the Ram 1500 BEV, which the automaker previously admitted was being benchmarked against the Ford F-150 Lightning as it aims to make a better product than its competitor, too. Ford Authority spotted a Ram 1500 BEV mule driving around back in October, but otherwise, we had nothing more than vague renderings and a concept to go by, at least until now, as Stellantis has officially revealed its forthcoming EV pickup in production form.
However, outside of confirming the future model’s name, Stellantis hasn’t yet provided too many details about this future F-150 Lightning competitor – though it did release some photos of the production-ready pickup, which reveal that like the Lightning, it looks a lot like its ICE-powered counterparts. Reservations for the first battery-electric light-duty Ram pickup truck are open now via the Rev Insider+ program. According to the automaker, for a one-time $100 refundable fee, reservation holders earn privileges that include a chance to reserve a place in line for their pre-order and score exclusive access to events, news, and information regarding the Ram 1500 REV before it enters production in 2024.
“The Ram brand has redefined the pickup truck segment before and will once again with the all-new Ram 1500 REV,” said Mike Koval Jr., Ram brand CEO – Stellantis. “We believe in bringing the right range of powertrain solutions to our customers, and the Ram 1500 REV will be the first in a lineup of electrified solutions that will add to our current award-winning truck lineup. We are on an exciting electrification journey that will see Ram push past the competition in areas customers care about the most: range, payload, towing, and charge time.”
As Ford Authority reported last month, the Ram 1500 REV is expected to offer a range extender gas engine that aims to give EV owners a little extra peace of mind in the event that they’re traveling and worried about running out of charge, at which point they could rely on the generator to get them to their destination.
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In the old days, Ford might have taken out a full page ad, “Welcome To The Party RAM, (what took you so long?)” Imagine it accompanied by the iconic image of a bloodied John McClain standing in the shattered window and looking down at the late to arrive cops.
As Ram launches its 1G BEV pickup, Ford will be launching its 2G Lightning.
At least the last 1-1/2 years worth of the K-street scripted cacophony “Ram refused to do BEV” looks like it has had a stake driven through its heart by Ram itself.
Similarly, it looks like the troll team’s uber stupid “go woke go broke” theme got a second stake through its heart this morning.
Because, our K-street FUDsters chorus of “Toyota refused” ideologically driven vomit looks like it has been hosed down this morning by none other than Mr Sato, Toyota’s new CEO with his exhortation to the troops and the markets of a new “BEV-first mindset” for Toyota.
So at least we are making progress, slaying one sociopathic paid for lie after the other.
Well Mr. Farley, how has this past year done for you in regard to going broke? 2 Billion in the hole chasing the EV dream?
Sato is replacing Toyoda, he seems to be drinking the Kool Aid, guess time will tell how it plays out.
More Just Dumb Exhortation from our silly friend.
Ford is doing fine and not going broke.
Sorry not sorry everybody is turning against your patron’s interests by their clear moves away from ICE.
This truck is at least 2 years out and who knows when Toyota will have one. Probably 3-4 years. Still very few people buying them and that would be even lower without forcing their neighbors to help pay for them. People still buy real cars without $7k+ gifts from their neighbors. 15,000 Lightnings sold compared to 650,000 real trucks that can actually tow something and go more than 150 miles without sitting around for an hour. Add a little trailer and you’ll be lucky to get 100 miles from a charge. That is a joke and an amazing waste of money by Ford. Electric appliances are a joke being forced on us by lying about everything from global warming too ev’s being better for the environment. Most people aren’t buying those lies but they’re easier to build and a lot more profitable so we have idiots like Farley doing what he’s doing. Just sad
I can’t tell if you are a pro K-Street FUDster, or just a person devoid of critical thinking skills who swallowed the poison FUDster script hook, line and sinker, and now an upset tummy makes you upchuck them for the crowd.
I did have to laugh at how hard this guy tries by wrapping with Big Oil GQP theme of the month about loving the idea of cooking giving him a house of fine particulate matter and VOC’s and still hanging tough on the old Part 1 (Deny) part of Big Oil’s sociopathic super script of Deny, Doubt, Delay.
Their Super Bowl commercial tying sexual dysfunction to their truck was one of the oddest marketing choices for a vehicle that I’ve ever seen.
An EV truck with a gasoline generator for backup still smacks of the absurd.
I missed the part about a generator but I thought the commercial was funny and a clever use of psychological levers.
Nice job Ram! The backup generator will eliminate a lot of range anxiety.
Love it. That’s a nice looking truck! I’m glad they didn’t go full ev Silverado with the design. Can’t wait!
Agree. Good looking truck.
I like the backlighted body jewelry.
Reminds of the glowing apple on the old MacBooks.
Styling has too much of the used bar of soap look for me. Trucks need some edges.
You would not have liked PN-96 then.
Correct, too droopy faced, needed a stronger jawline.
I’m not a Dodge owner or fan, but this is a great looking truck, that I would take a second look at. Ford’s styling is nothing short of unimaginable and dull. It’s time to shake up the styling department at Ford.
LoL this is literally a prototype 2 years away from production.
Lightning is literally a Quick and Dirty 1G offering based on the existing production body.
But it is in production.
Wait for a couple years, the new 2G Lightning will compete head to head with this 1G Ram.
The concept looked innovative even without the suicide doors the actual truck looks, like a truck. Nothing creative about it. I bet it will even have a transmission tunnel in it even though there is no transmission. Its not going to age well.