Ford Authority

2023 Ford Maverick Among Best Resale Value Award Winners

In high demand and short supply, the Ford Maverick has long been one of the most common vehicles selling for more than MSRP, but this combination is also good news for those that are able to purchase one at sticker price. In fact, the Maverick earned a Kelley Blue Book 2022 Best Resale Value Award last year thanks to the fact that it was among the 10 vehicles projected to retain the highest percentage of their original MSRP over a five-year time period. Now, the 2023 Ford Maverick has repeated that particular feat, as the compact pickup is once again among the very best in terms of projected future resale value, along with the Ford Bronco.

The 2023 Ford Maverick finished eighth among all new vehicles with an estimated five-year resale value of 61.7, trailing the Toyota Tundra (73.3 percent), Toyota Tacoma and Tesla Model X, which tied for second place with 66 percent, the Ford Bronco (65.4 percent), Chevy Corvette (65.3 percent), Toyota 4Runner (64.4 percent), and Honda Civic (62.5 percent), while also beating out the Subaru Crosstrek and Jeep Gladiator, which tied for the ninth/tenth spot at 61 percent.

Kelley Blue Book’s Best Resale Value Awards are based on projections from the organization’s Official Residual Value Guide. KBB’s residual values are established by automotive analysts that review the output from statistical models built upon millions of transactions. Vehicles that earn the highest five-year residual values, expressed as a percentage of their original MSRP, are selected for these awards.

As KBB points out, depreciation is typically the largest expensive facing new vehicle owners in the first five years of ownership. The average 2023 model-year vehicle will only retain about 45 percent of its original value following that time period, meaning that a $45,000 new vehicle today will be worth around $20,250 after five years. By comparison, all vehicles in Kelley Blue Book’s Top 10 for Best Resale Value in 2023 are projected to retain around 60 percent or more of their MSRP after the initial five-year ownership period.

We’ll have more on the Maverick soon, so be sure and subscribe to Ford Authority for more Ford Maverick news and continuous Ford news coverage.

Brett's lost track of all the Fords he's owned over the years and how much he's spent modifying them, but his current money pits include an S550 Mustang and 13th gen F-150.

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  1. Bob

    Thats not a good thing. Its because Ford can’t make enough new ones to fill the demand to create a second hand demand. Ford does not make money from this only dealers taking potential for customers to the cleaners. Hope they are proud of such success.

  2. Mike Cee

    10k dealer markup, no availability, good luck getting one. Ordered on the XL hybrid on 9/17/2022. Still waiting……

    1. Billy Mc

      Same, same. And you know they can produce the XL base now, as it has less likelihood to have constrained parts, because the higher end models use all of the base. Ford is building and delivering higher models (Lariat, etc) to get the profit from high margin addons, and leaving us who ordered the lower models out in the cold. Really starting to annoy me.

    2. Teresa

      Just got mine two weeks ago. Ordered it September 19th, 2021

  3. Kathy

    That’s because you can’t get them. Still waiting for my 2022/23 ordered in Oct of 2021.

  4. Bob

    In 1966 they made 607,000 mustangs and in 2022 with all the tech advances Ford one of the big three made 74,370 Mavericks. That’s embarrassing. Henry who made the assembly line would be firing the managment and replacing them with line workers.

  5. Bob

    Anyone not think this lack of inventory isn’t on purpose? Your fooing yourself. Ford dealers are laughing to the bank. Can’t wait for them to go out of business

    1. Tom

      Right you can walk-in off the street and buy an F-150. For Aplan price and applicable rebates.
      One dealer has 150 in stock. The same goes for the Bronco Sport.
      Any g be vehicle that Ford builds in the future should have parts that can go on any vehicle. By this i electrical components and other components that can be influenced by the size of the vehicle.
      There should also be a way for assembly lines to be able to cross over to make what is selling vs what is sitting on dealer lots. The Bronco Sport market is now saturated. The people who wanted one now have one. Turn off that switch and start assembling maverick.
      Once ford can make production of the Mavericks the bloom will probably fall off that rose too so let’s get it over with.

  6. Ira Johnson

    I read about all this great stuff about Mavericks yet every customer who has ordered one is still waiting for delivery. Only a few have received one. A great mystery that FORD has created.


    I have a 2010 F150 Lariat. I am over 80 years old and have been a Ford owner for about 60 years. When the Maverick pickup was introduced, I thought that it would make a good last new Ford for me. What a shock to see how Ford has denigrated into pure profit pigs after seeing how many Mavericks were in demand, especially the hybrid version. I am on a fixed income so I thought this would be a good value for me, but Ford has created artificial shortages so they could sell more higher profit units. So long Ford and I am advising my kids and grand children to follow me to Toyota.

    1. Bill Byrne

      I agree 100% im 68 have had over 30 fords/mercurys/lincons ordered a hybrid Oct 2021 they reordered Sept 2022 and we are still waiting 16 months !!. ford HAS NO customer service or PR anylonger. last month I bought a Hyundia santa cruz , and LOVE it

      may never by or even tell anyone to by a ford again, really sad,

    2. Philip j figas

      You will be waiting at Toyota too they wouldn’t take my order, so I want to Ford. I already have a maverick. I don’t know why I wasted my time with Toyota. and I’ve had five Toyotas already But no more

  8. Buster

    I don’t care what anybody says it’s a girly man’s truck.

    1. Billy Mc

      I ordered one for my daughter. And I can tell you…I got a new base Ranger in 1990, single cab, no A/C, no carpet, no headliner, etc in west Texas in the heat. This Maverick has tons more room and all kinds of tech, for a base model! I compare my base model to this base model…this is luxury compared to what you got then.

  9. Dave

    Everyone leaving comments about fake shortages, if you don’t believe GM, Toyota, or any of the other manufactures are not having the same trouble you must not be paying attention. A friend has a new Tundra on order. They told him he would get it in April. His order date was June of 2022.

    And just pull up any dealer site. They are all up charging their inventory. Trying to find a car to for my daughter. Hyundai Elantra and a Toyota Corolla where marked up $3000 and $6000 respectfully. Everything has gone up, try to go buy that Big Mac meal for $6 again……

  10. Bob Deline

    I have been a Ford customer for 60 years and never experienced the problems that I am
    having now, ordered a Hybrid Maverick June 4, 2022, had to re-enter order Sept. /22 and
    have not heard a word from Ford. Have contacted the dealer every month since and they
    have no word on it. Very poor communication, you would think Ford would have some answers, but they just seem to not care.


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