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Ford Authority

Ford Announces Plan To Increase Production Of Popular Models

It’s no secret that Ford – along with the automotive industry as a whole – has struggled to produce enough vehicles to meet demand since the onset of the semiconductor chip shortage nearly three years ago. However, things have improved as of late, helping the automaker post a 22 percent sales increase in the month of February. Now, The Blue Oval has announced that it plans to increase production of some of its more popular models, too.

That list includes all three of the automaker’s EV offerings – the Ford Mustang Mach-E, Ford F-150 Lighting, and Ford E-Transit – just after USPS placed a large order for the all-electric van. Mach-E production at the Cuautitlan Assembly plant in Mexico has already ramped up this week, and some recent retooling to the facility will reportedly nearly double its hourly production and bring its annual manufacturing run rate to a targeted 210,000 units by the end of 2023.

Production of the F-150 Lightning at the Rouge Electric Vehicle Center has been down due to a battery issue for roughly one month now, but as Ford Authority reportedly earlier today, is expected to resume later this month. Meanwhile, Ford expects to triple production of the EV pickup this year, and is targeting an annual production run rate of 150,000 units by the end of 2023. FoMoCo is also targeting an annual production increase of 38,000 units for the Ford Transit and E-Transit at the Kansas City Assembly plant following a $95 million dollar investment.

The Ford Bronco Sport and Ford Maverick – both built at the Hermosillo Assembly plant in Mexico, which just added a third shift – are in line for a boost as well, with the automaker planning to increase production by 80,000 units this year, combined. As for the ICE-powered Ford F-150 and F-150 PowerBoost hybrid, The Blue Oval is also looking at ways to ramp up production of those pickups at the Dearborn Truck plant.

We’ll have more on this production ramp up soon, so be sure and subscribe to Ford Authority for comprehensive Ford news coverage.

Brett's lost track of all the Fords he's owned over the years and how much he's spent modifying them, but his current money pits include an S550 Mustang and 13th gen F-150.

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Comments

  1. Adam Kurn

    I know it’s the same old story but maybe Ford could put some effort into communicating with the customer. I ordered this past September and it’s been crickets since. Dealership knows nothing, they even said they do t know if I’ll ever get my maverick (actually said Ford treats Canada as the ugly sister). Just emailed ford Canada so hopefully they’ll give me hope.

    Reply
    1. Duane

      In getting the same quiet treatment. Two emails since September. Same excuse supply chain. Telling me it will probably be a 2024 model. How much more will that cost

      Reply
      1. Mike

        I received a rebate certificate applied at purchase that brought my price back to original 22 price for my 23 Mav…Ask your dealer or call the Ford 1-800 number-the latter was the most helpful-they actually gave me my certificate number to hold on to… good luck! just took delivery 2/23 on my Mav Hybrid that I ordered 11/10/21!

        Reply
    2. Gayla Steward-Reardon

      We hear crickets too. Ordered our Hybrid Maverick XLT July 2022. Dealer is clueless and Ford just sent us an email that said there is a parts shortage. Unbelievable. We have an order number…. But no production number. It is my understanding that Mavericks are plentiful in Bogatal Columbia…. Go figure that one out.

      Reply
  2. Tigger

    Too bad Ford cannot load some of their underutilized plants such as Flat Rock and Louisville with additional product.

    Reply
    1. RWFA

      Agreed, but you have to build where the body shop has compatable equipment.

      Reply
      1. TOM

        don’t you think that if ford would retool at least one other factory with the dyes to stamp out probably one of the most popular offerings in recent history that they would at least appear to want to comply with customer needs. they actually stopped taking orders after only several days of the order banks being opened due to massive ordering, just think where they could have gone by keeping orders open and ramping production of those slower facilities, i guess we’re gonna hear about supply issues but that arguement is totally lame

        Reply
        1. RWFA

          No, actually not.

          I see the OG Mav as a late ICE design designed to help compliance before the market started marching with dispatch toward a BEV future.

          Given that it would make no sense to tool body, engine, transmission and supply base for expanding capacity for a vehicle that will be in production for a few short years.

          To do so would make some investment unrecoverable and diver the organization from more essential tasks with longer term importance.

          Reply
  3. Nate

    “a total run of 80,000 units this year, combined” would be a *decrease* in production for Bronco Sport and Maverick unless I’m mistaken. Other outlets are reporting that it’s an increase of 80,000 *additional* units.

    Reply
    1. Rick

      This article says 80k increase in production this year.

      Reply
      1. Nate

        It does now. 😉

        Reply
    2. Merrill

      What was the original production number of Bronco and Maverick for 2023? That we do not know. Article states an addition amount of 80k units combined. Presume 40k for each model. A third shift added to build the Maverick. New employees? Will need to be trained. We may see the final product in our driveways this Sept-Nov. Hope sooner, but reality sets in.

      Reply
  4. Bill Hester

    Ford should give those of us with orders an anticipated date of production for our Maverick orders so we will know where we stand !

    Reply
    1. RWFA

      When did you order?

      Did you receive a VIN yet?

      Reply
      1. Adam Kurn

        Ordered September 22, no contact from ford … all I have is my purchase receipt.

        Reply
        1. Vin Marino

          Make sure your dealer has entered your email address correctly on your order. I ordered 9/16/22 and Ford confirmed my order via email within a few days and has sent an email every 45 days to me already.

          Reply
    2. Mike

      Ordered my Mav Lariat Hybrid 11/10/21. Picked it up 2/23/23. Yes, communication was poorly handled throughout, but the dealership honored the 22 order price (via at-purchase rebate) for the 23 model I received…Just glad the waiting is over, and hate to say it but yes it was worth the wait…Better than I expected!
      Hang in there…

      Reply
  5. Ariel

    I have to agree with your comments. How hard would it be with the computer technology available to simply send out a list of orders and where we are in the sequence/list. At least then I wouldn’t get my hopes up that I might hear something today??? Frustrating!

    Reply
  6. Adam Kurn

    Strange that a few September 22 orders have been filled (people have posted here).
    Is there a way to know if my order is actually in the queue?? I may need to buy something this spring for work.

    Reply
  7. Jim

    No word on Ford Escape PHEV, ordered last Nov only one email saying sorry will tell you more in 45 days now crickets. Dealer thanked me for my patience and no incentive to stay with the order. Maybe Honda and Toyota can beat the Ford.

    Reply
  8. Ken Fiedler

    Maybe Ford should use one of those assembly lines to keep the Edge and Lincoln on going past 2023.

    Reply
  9. Ariel

    I do have a question for all of you on this thread. Has anyone seen the actual color of “cyber orange”? Most of the time it looks like a bright yellow, but the other day I went to the official Ford website and it was a real different metallic orange. I wanted a yellow Maverick, but I don’t see that color. Don’t want the very metallic orange so I changed my color to white. has anyone seen the actual orange color in real life?

    Reply
    1. Ralph

      Hi ariel, so few out there, havent seen orange, but have seen yellow, looks very cool, but can be mistaken for a yellow public works truck. My maverick is metallic gray with matching rims and black accents. Very sharp looking with the xlt interior. It is a bit traditional, but gets many positive comments. Good luck with whatever you choose, it is a great truck, you will love it.

      Reply
    2. Mike

      I was the first Hot Pepper Red Maverick my dealership in Texas had seen…In certain light of day looks more orange, and at times red…I love it! 23 Maverick Lariat Hybrid.

      Reply
  10. Jeff

    I ordered my Maverick o. the first day of ordering in September of last year and haven’t gotten an update past the “supply shortage” email. I had to get someone to text me this article for information. I’m not the only one this has happened to, am I?

    Reply
  11. James Peoples

    I ordered 2022 maverick July 7th 2021 never heard from dealer or Ford until Nov 2022 Ford emailed me I am at the top of the list to receive a 2023 Maverick.Dealer keeps me informed no build date as of right now!

    Reply

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