Ford Argentina Sales Jump 24 Percent In February 2023

March 10, 2023 3:56 pm

Ford Argentina sales increased 24 percent to 2,577 units in February 2023 compared to February 2022 results. The figures placed Ford as the sixth best-selling car brand in Argentina, behind Toyota, Fiat, Peugeot, Volkswagen and Renault.

Individual model sales performance was as follows:

Ford Bronco Sport sales were flat at 138 units
Ford EcoSport sales decreased 45.35 percent to 288 units
Ford F-Series sales decreased 81.4 percent to 16 units
Ford Ka sales decreased 100 percent to 0 units
Ford Kuga sales decreased 88.89 percent to 1 units
Ford Maverick sales increased 154.72 percent to 270 units
Ford Mustang sales increased 66.67 percent to 25 units
Ford Ranger sales increased 78.94 percent to 1,521 units
Ford Territory sales decreased 44.35 percent to 133 units
Ford Transit sales increased 77.23 percent to 179 units

During the first two months of the 2023 calendar year, Ford Argentina sales increased 55 percent to 7,143 units.

Sales Results - February 2023 - Argentina - Ford

MODEL	FEB 2023 / FEB 2022	FEBRUARY 2023	FEBRUARY 2022	YTD 2023 / YTD 2022	YTD 2023	YTD 2022
BRONCO SPORT	0.00%	138	138	-29.49%	318	451
ECOSPORT	-45.35%	288	527	-16.79%	803	965
F-SERIES	-81.40%	16	86	-79.52%	34	166
KA	-100.00%	0	4	-7.69%	12	13
KUGA	-88.89%	1	9	-98.86%	1	88
MAVERICK	+154.72%	270	106	+714.15%	863	106
MUSTANG	+66.67%	25	15	+56.67%	47	30
RANGER	+78.94%	1,521	850	+114.02%	4,274	1,997
TERRITORY	-44.35%	133	239	-41.90%	330	568
TRANSIT	+77.23%	179	101	+120.79%	446	202
FORD TOTAL	+24.07%	2,577	2,077	+55.38%	7,143	4,597

The Ford Authority Take

After registering one of the best monthly levels of performance in recent history in January, Ford Argentina sales returned to growth with another increase in February. In this way, The Blue Oval brand extends its positive performance in the Argentine market, accumulating three consecutive months of increases.

Once again, Ford Argentina’s solid performance in February was led by the healthy increase of best-selling Ford Ranger. The nationally-manufactured midsize pickup registered the most significant increase and is currently the brand’s best-selling model in that country.

Additionally, the solid sales figures posted by the Ford Maverick and Transit last month also stand out. The compact pickup completed its first year for sale in Argentina, rising to second place in sales on the brand’s podium, while the commercial van continued to see a growth in volume.