Ford Brazil Sales Down One Percent In January 2023

March 5, 2023 12:32 am

Ford Brazil sales decreased one percent to 1,457 units in January 2023 compared to January 2022 results. The results place The Blue Oval as the 12^th best-selling automobile brand in the country.

Individual model sales performance was as follows:

Ford Maverick sales totaled 79 units
Ford Mustang sales decreased 45.83 percent to 26 units
Ford Ranger sales decreased 19.98 percent to 977 units
Ford Transit sales totaled 260 units

Sales Results - January 2023 - Brazil - Ford

MODEL	JAN 2023 / JAN 2022	JANUARY 2023	JANUARY 2022
MAVERICK	*	79	*
MUSTANG	-45.83%	26	48
RANGER	-19.98%	977	1,221
TRANSIT	*	260	*
FORD TOTAL	-1.09%	1,457	1,473

The Ford Authority Take

Ford Brazil sales began the 2023 calendar year with a slight but notable drop in January, which represents the third consecutive month of contraction for the brand in the South American country. Ford’s poor performance contrasts with the healthy growth during January of Brazilian auto market, and the leading brands that are present in it.

FoMoCo Brazil’s weak performance in January was caused by notable sales declines for most models, including the best-selling Ford Ranger. The midsize pickup continued to lose momentum and once again registered a sales volume of less than 1,000 units per month.

In addition, sales of both the Ford Transit and Ford Maverick were also in the red on a year-over-year basis, failing to turn around The Blue Oval’s overall performance.