Ford Bronco family sales increased in all markets during the 2022 calendar year.
Sales Numbers - Bronco Family - 2022 - USA
| MODEL | YTD 22 / YTD 21 | YTD 22 | YTD 21 | YTD 22 SHARE | YTD 21 SHARE |
|---|---|---|---|---|---|
| FORD BRONCO | +234.23% | 117,057 | 35,023 | 54% | 24% |
| FORD BRONCO SPORT | -7.97% | 99,547 | 108,169 | 46% | 76% |
| TOTAL | +51.27% | 216,604 | 143,192 |
Cumulative deliveries of the Ford Bronco family in the United States increased 51 percent to 216,604 units during the 2022 calendar year, comprised of:
- 117,057 units of the Ford Bronco, an increase of 234 percent compared to the 35,023 units sold in 2021, and
- 99,547 units of the Ford Bronco Sport, a decrease of eight percent compared to 108,169 units sold in 2021
Sales Numbers - Bronco Family - 2022 - Canada
| MODEL | YTD 22 / YTD 21 | YTD 22 | YTD 21 | YTD 22 SHARE | YTD 21 SHARE |
|---|---|---|---|---|---|
| FORD BRONCO | +138.61% | 10,167 | 4,261 | 46% | 28% |
| FORD BRONCO SPORT | +7.79% | 11,958 | 11,094 | 54% | 72% |
| TOTAL | +44.09% | 22,125 | 15,355 |
Cumulative deliveries of the Ford Bronco family in Canada increased 44 percent to 22,125 units in 2022, comprised of:
- 10,167 units of the Ford Bronco, an increase of 139 percent compared to the 4,261 units sold in 2021, and
- 11,958 units of the Ford Bronco Sport, an increase of eight percent compared to 11,094 units sold in 2021
Sales Numbers - Bronco Family - 2022 - Mexico
| MODEL | YTD 22 / YTD 21 | YTD 22 | YTD 21 | YTD 22 SHARE | YTD 21 SHARE |
|---|---|---|---|---|---|
| FORD BRONCO | +127.60% | 1,682 | 739 | 33% | 15% |
| FORD BRONCO SPORT | -17.89% | 3,443 | 4,193 | 67% | 85% |
| TOTAL | +3.91% | 5,125 | 4,932 |
Cumulative deliveries of the Ford Bronco family in Mexico increased four percent to 5,125 units in 2022, comprised of:
- 1,682 units of the Ford Bronco, an increase of 128 percent compared to the 739 units sold in 2021, and
- 3,443 units of the Ford Bronco Sport, a decrease of 18 percent compared to 4,193 units sold in 2021
The Ford Authority Take
Ford Bronco family sales exhibited strength during the 2022 calendar year, showing a significant increase in both the U.S, and Canada, along with a modest uptick in Mexico. These statistics are encouraging, considering that FoMoCo – and the automotive industry at large – has been forced to navigate challenging supplier issues that have made it difficult to pace production with demand for the off-road-ready models.
In the case of the Ford Bronco Sport, the automaker has elected to withhold certain features when the supply is not available. This includes a reduced capacity amplifier option for the Bronco Sport, which is required when the regular amplifier is unavailable due to supplier constraints. Options like this have allowed The Blue Oval to keep its products rolling off the line even when it cannot include some of its features.
The Ford Bronco, meanwhile, saw a significant increase in sales volume in both the U.S. and Canada, and it’s safe to assume that the rugged pony would move even more units if dealers had them on the lots. Ford Bronco sales last year were to mostly limited to prior reservation and order holders as FoMoCo does its best to fulfill its backlog for the highly sought-after off-road SUVS. In fact, Ford has restricted 2023 Bronco orders to existing reservation or order holders to ensure that they can deliver vehicles customers have ordered. The Ford Michigan Assembly plant is busy ensuring that these vehicles are rolling off the assembly line, even prioritizing Ford Bronco production over that of the Ford Ranger, which is built at the same facility.
Bronco vs. Bronco Sport
The Ford Bronco family is currently comprised of two distinct models. The first is the body-on-frame “regular” Bronco, while the second is the unibody Bronco Sport, which is considered a crossover. Both models are encompassed by the single Bronco sub-brand focused on off-road capability and adventure.
Riding on the body-on-frame Ford T6 platform, the “regular” Bronco is available in two-door and four-door body styles. In addition, the SUV is available with two engine options, including the 2.3L I4 EcoBoost engine that produces 275 horsepower and 315 pound-feet of torque, along with the the 2.7L V6 EcoBoost engine, good for 310 horsepower and 410 pound-feet of torque. The all-new Bronco Raptor, meanwhile, is powered exclusively by the 3.0L V6 EcoBoost engine, which is tuned to produce 418 horsepower and 440 pound-feet of torque.
The Bronco Sport utilizes Ford’s unibody C2 platform and offers two engine options: the 1.5L I4 EcoBoost engine and the 2.0L I4 EcoBoost engine. Standard on Base, Big Bend, and Outer Banks trims, the 1.5L engine is rated at 181 horsepower and 190 pound-feet of torque. In contrast, the Badlands is outfitted with the 2.0L engine as standard, producing a more impressive 250 horsepower as well as 277 pound-feet of torque.
About The Numbers
- All percent change figures compared to Ford Motor Company sales for 2021 calendar year, unless noted otherwise
More Information & Sales Reporting
- Ford Motor Company news
- Running Ford Motor Company sales numbers
- Running Ford sales numbers
- Running Ford Bronco sales numbers
- Running Ford Bronco Sport sales numbers
- Running Ford sales numbers
- Ford Motor Company 2022 sales reports:
- Ford Motor Company sales 2022 U.S.A
- Ford China sales 2022
- Ford Motor Company Canada sales 2022
- Ford Motor Company Argentina sales 2022
- Ford Motor Company Brazil sales 2022
- Ford Motor Company Mexico sales 2022
Comments
Everyday a new one shows up on Bring a Trailer from a flipper looking to make money on their unit.
Neither model could keep up with demand in 2022. Bronco Sport fell off a bit because thousands couldn’t be delivered due to the fuel injector issue. Bronco and Bronco Sport could both sell more in 2023 if Ford could simply make more available for sale.