In terms of overall owner satisfaction, Ford has historically done quite well in various surveys, recording a ninth place ranking in Consumer Reports‘ latest owner satisfaction survey, while the Ford F-150, ranked second in the large light-duty pickup segment in J.D. Power’s 2022 U.S. APEAL Study. Now that J.D. power has released its 2023 U.S. Electric Vehicle Experience (EVX) Ownership Study, a pair of Blue Oval products made the cut, too – the Ford Mustang Mach-E, which ranked third in the mass market segment, and the Ford F-150 Lightning, which landed behind it in seventh place.
This year, the Mini Cooper Electric topped the mass market EV rankings with a score of 782 out of 1,000, with the Kia EV6 falling right behind it with a score of 762. Those two were followed by the Ford Mustang Mach-E (742 points), Hyundai Ioniq 5 (738), Volkswagen ID.4 (735), Kia Niro EV (733), Ford F-150 Lightning (723), Chevrolet Bolt EUV (716), Bolt EV (711), and Nissan Leaf (698), with the segment average coming in at 730 this year.
J.D. Power’s U.S. Electric Vehicle Experience (EVX) Ownership Study considers 10 factors that are used to determine these scores – accuracy of stated battery range; availability of public charging stations; battery range; cost of ownership; driving enjoyment; ease of charging at home; interior and exterior styling; safety and technology features; service experience; and vehicle quality and reliability. This year’s study polled 7,073 owners of 2022 and 2023 model-year BEVs and PHEVs, and was fielded from August through December 2022.
According to J.D. Power, EV owner satisfaction scores are evolving and shifting to more traditional factors such as quality and styling. “The electric vehicle landscape is changing quickly, and newer models are bringing in more mainstream, first-time EV buyers,” said Brent Gruber, executive director of the EV practice at J.D. Power. “Recent vehicle launches from both new brands and traditional automakers have had a profound effect on what factors are most important in the ownership experience. Today’s EV owners are looking for quality, reliability, driving enjoyment, safety, and technology features.”
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Beat out the Bolt and Leaf! Got to be high fives going on all around.
What’s happening to Ford boarders on a criminal act.
An of course, we have K-street Nob who is barely coherent today.
In case anyone wonders what is actually wrong with RWFA, it’s called the Dunning-Kruger effect.
RWFA is a classic example.