Since its launch last June, the Ford Heritage Vault – a massive, historical online database containing thousands of Blue Oval photos and brochures – has proven to be incredibly popular among FoMoCo fans. In fact, an immense amount of traffic overwhelmed the site in its early days, causing it to crash before Ford ultimately resolved those issues. Since then, the Ford Heritage Vault has only grown in popularity and scope, and recently reached new highs in terms of searches and downloads, according to Ford Motor Company Archives and Heritage Brand Manager, Ted Ryan.
I just got the stats for the #FordHeritageVault for Jan. Ford people are fanatics! 1.3 million searches and 300K downloads! For International Women’s Day, we will be changing all the cars on front page to ones designed by women. https://t.co/GSGiPP5qmW pic.twitter.com/sxoNoboora
— Ted Ryan (@tedryan64) March 8, 2023
In a recent tweet, Ryan revealed that through January, the Ford Heritage Vault has hosted 1.3 million searches, along with 300,000 downloads, which are tremendously large numbers by any measure. Additionally, Ryan noted that the site took the time to display vehicles designed by women this week, just in time for International Women’s Day. Last month, Ford CEO Jim Farley noted that the Heritage Vault had reached the one million download mark since its launch, welcoming visitors from a total of 167 different countries.
This popularity also prompted The Blue Oval to launch a new Heritage and Innovation center in the UK, which is located at the Daventry Parts Distribution Center site. The collection contains a wide array of historically important Blue Oval vehicles, including cars and commercial models, as well as important milestone vehicles and race cars. Additionally, the Ford Heritage Vault also recently added more than 1,600 new photos and brochures from UK-based vehicles to its database, too.
We’ll have more on Ford’s Heritage Vault soon, so be sure and subscribe to Ford Authority for ongoing Ford news coverage.
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