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Ford Authority

Ford Maverick Discount Again Non-Existent In March 2023

A Ford Maverick discount offer is yet again non-existent in March 2023, meaning that The Blue Oval is not offering any sort of incentive or deal toward the purchase or lease of its highly popular compact pickup. The lack of discount or incentive offers seems to be a trend, as FoMoCo has not made any available so far in 2023.

For context, below we have included the Ford Maverick discount offers (or lack thereof) throughout the 2022 calendar year, as well as the 2023 calendar year to date.

2023

The lack of any Ford Maverick discount or incentive once again this month is no surprise, considering how popular the compact pickup has proved to be thus far, and The Blue Oval’s inability to satisfy demand due to ongoing supply chain issues, although this situation seems to be cooling off.

Sales Numbers - Compact Pickups - 2022 - USA

MODEL YTD 22 / YTD 21 YTD 22 YTD 21 YTD 22 SHARE YTD 21 SHARE
FORD MAVERICK +460.94% 74,370 13,258 67% 57%
HYUNDAI SANTA CRUZ +263.27% 36,480 10,042 33% 43%
TOTAL +375.75% 110,850 23,300

It’s certainly worth noting that sales of the Maverick absolutely skyrocketed throughout the 2022 calendar year, increasing 461 percent last year. FoMoCo’s compact pickup dominated its only direct competitor, the Hyundai Santa Cruz, by a significant amount last year. Not only that, but it outsold its big brother, the Ford Ranger, by a large margin throughout the 2022 calendar year as well.

Sales Numbers - Ford Maverick vs. Ford Ranger - 2022 - United States

MODEL YTD 22 / YTD 21 YTD 22 YTD 21
FORD MAVERICK +460.94% 74,370 13,258
FORD RANGER -39.84% 57,005 94,755
TOTAL +21.63% 131,375 108,013

The 2023 model year brought minor changes and updates to the Maverick. Perhaps the most notable addition was that of the Tremor Off-Road Package, which adds a few off-road-ready mechanical and equipment upgrades to the truck right off the showroom floor. It’s likely that the Tremor Package will continue to bolster demand for the compact pickup, possibly encouraging FoMoCo to continue to be conservative with its discount or incentive offers toward the purchase or lease of the Maverick.

Ford Maverick Pricing

For reference, here are the 2023 Ford Maverick trim levels and their corresponding starting MSRPs, including the destination charge and acquisition fee:

  • XL – $24,190
  • XLT – $27,095
  • Lariat – $30,595

Disclaimers

  • See dealer for details.
  • Incentive for the United States of America, unless otherwise specified.
  • Some customers may not qualify for this offer.
  • Residency restrictions apply.
  • Offer not available with special finance, lease, and some other offers.

We strive to provide accurate and up-to-date information about the vehicles and their incentives in question, but errors and misprints can happen. In addition, the manufacturer can change incentive information at any time and without notice. Always consult with your dealer regarding color availability information before making purchase decisions. Ford Authority will not be held responsible for any misprints, typos or any other errors.

Alexandra is a Colorado-based journalist with a passion for all things involving horsepower, be it automotive or equestrian.

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Comments

  1. Timothy Miller

    You ask often what do people want to read in Ford Authority. I know tens of thousands of people want to have some sort of idea when they might get their 2023 Ford Maverick. Give us some data. For example, 86,000 Mavericks ordered, 20,000 built, currently averaging 3,000 built a month. Give us some data please if you are capable. Thank you.

    Reply
    1. Chris

      Amen. Totally agree. Would love some info on if I am going to wait a year for a 23 maverick. Ford gives little if no updates other than, not yet, sorry.

      Reply
  2. Bob

    Ford in 1966 could build 607 thousand cars but with all the tech and advancements in 2023 made 22 thousand in 2022. You want to know where your order is? It’s being slow walked or management has failed to MAKE the components to fill your orders. Ford’s outsourcing has crippled the company. Now they are a joke. A shell of their former self.
    January they made 8,694 which is only 96 thousand a year. Shame on ford. They can’t make the numbers they made in 1966 and could give a s it about you. Toyota has the chance to take all the orders away but they seem to have their heads stuck up their behinds as well.

    Reply
    1. Chad Burson

      Bob this is not a Ford problem it’s an America problem. Replace Ford with America in your reply and note where the real problem lies. We have built a chinese economy to epic proportion that will be out demise. Pay attention Post Covid America is plagued with the same issues in every market and it’s our ( us as americans ) own fault. I challenge society to find American made goods never mind purchasing them, They are outweighed by import products. The demise is this country is the real shame and yes it’s sad to see that Ford has declined but the sadder truth is the bigger picture.Ford has a better chance of rebounding than our nation does.

      Reply
  3. Jeff

    I ordered my 2023 September of 2022 yet to hear anything about it was reading an article saying that one of the items I had on it was maybe possibly keep it from being built so I had the hardcover removed and they gave me the new invoice and they charged me for things I hadn’t been charged before and it was almost the same prices it’s still no word

    Reply
  4. howard kriebel

    where in the BLUE OVAL is my Maverick Lariat ordered october 11, 2021? Maybbee, I ought to get Gene Autry’ s horse and lasso something else. We have been a Ford family since 1930. Is it time to look elsewhere?

    Reply
  5. Bill Byrne

    NO DISCOUNT ?? why just because there are NONE on dealer lots,except used 2022’s at 5-10,000 over sticker!! waiting 17 months for hybrid, drove a base santa cruz SE and made a deal and bought it, so the maverick may never see my driveway, if they build it ???

    Reply
  6. James Lee

    Ordered my Maverick in September. Still no word. It’s a Hybrid so I’m beginning to believe I won’t see it this year. If I haven’t heard something positive by end of month I’ll either by a Santa Cruz or forget it all together.

    Reply
  7. Jacob29

    Ordered mine on the Ford website (hybrid version, XL w/Co-Pilot 360), received it in late December of 2021 – I still love it as much as the day I got it. Comfortable, rides nice, gets incredible fuel efficiency. I have no complaints other than a few stupid recalls (get that straight, Ford), but even that amounted to little more than a minor inconvenience. Averaging around 46.3 mpg from spring through Autumn, 37 mpg during the coldest part of the year.

    Reply
  8. Jeffrey

    I just got my Maverick this February 2023, ordered in November 2021. Yes, waited 15 months for this hybrid version. Average 45 to 50mpg so far. Worth the wait so far.

    Reply
  9. Joe

    Ordered my 3023 Maverick in September 2022. Put $500 down for a truck I’m beginning to believe I’ll never see. I made an in person visit with my salesman today. It took everything I had to turn around and walk back out with out slapping this punk right in the head. I asked why Ford lied to me about getting an update at least every 45 days on the status of my build date? His corporate answer was we are sorry but you and a lot of other people are in the same boat. I asked what Ford is going to do for me and a lot of people in thanks for our patience, inconvenience, loyalty and our $500 you and ford are earning interest on. He looked at me with me with this $hit eaten grin on his face and couldn’t care less. I left before i said or did something I would regret.

    Reply

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