The Ford Maverick has racked up quite a list of accolades following its launch, including a spot on Car and Driver‘s 10Best list for 2023, a Kelley Blue Book 2023 Best Resale Value Award, and KBB Best Buy honors, to name just a few. However, the Maverick isn’t just securing hardware in the U.S. – as Ford Authority reported last October, the compact pickup was destined to launch in Brazil this year, and deliveries began shortly thereafter. Now, the Ford Maverick has been named as the Car of the Year by The Premia Group – a non-profit organization composed of journalists.
This is the third year this particular award has been handed out, and takes into account a number of factors to determine which new vehicle on sale is superior to all others. To be eligible, vehicles must have launched between January 1st and December 31st of each calendar year, with an estimated annual production of no less than 5,000 units.
In January, that group was whittled down to seven finalists, and at the end of February, judges held a final vote with 25 points each to assign to each candidate. When that process was complete, the Ford Maverick came out on top, securing the first such win for The Blue Oval since the award’s inception.
The very first batch of Maverick pickups shipped to Brazil consisted of a small, 300-unit run, all of which were well-equipped Lariat models. Since then, additional pickups have been sold in waves, while Ford also teamed up with with Nomad Sports – which specializes in making and selling clothing and accessories for cyclists – to produce a new line of products especially for the Maverick, giving them a variety of goods to help customize their rides as well.